Inside New 2035 Manchester United x Adidas Deal
- Contract Extension: Manchester United extended their partnership with Adidas until 2035 in a record-breaking deal.
- Financial Details: The new deal is worth at least £900 million over 10 years, with a minimum of £90 million per season.
- Performance Clauses: The annual payment can increase based on Manchester United's performance, but will be reduced by £10 million per season if the team fails to qualify for the Champions League, and potentially more for relegation or non-participation in the Premier League.
Last July, Manchester United announced the extension of their partnership with Adidas until 2035 in a record-breaking deal. Now, the club's recently released full financial results for the twelve months ended 30 June 2023 reveal many important details of the new Adidas x Manchester United deal. Thanks to Calcioe Finanza and @Lu_Class_ for breaking down the information.
Adidas x Manchester United Kit Deal - All Details
The new Manchester United x Adidas 2035 kit deal is worth "at least" £900m ~ 1.04 bn €(£90m/season), valid for ten years from 1 July 2025 until the end of June 2035. With the new deal, Manchester United have become the leader of the biggest football kit deals, with a yearly value of £90m (€104m).
If Manchester United fail to qualify for the Champions League, Adidas will pay 10 million GBP less
The new deal has a less speculative clause if the club do not participate in the Champions League. If so, Manchester United will get £10 million less. Previously, a reduction of 30% (£22.5 million) would have been applied after two years of non-participation in the UEFA Champions League
Inside New Manchester United x Adidas Deal - 10 Years Until 2035
- The new contract has a term of 10 years (1 July 2025 - 30 June 2035).
- The minimum guarantee payable over the term of this extended agreement is £900m over 10 years - £90m/season.
- The fee paid by Adidas for each year may increase based on the performance of Manchester United in the competitions in which they participate: the league, other national and continental competitions, with a maximum possible increase of £4.4 million per year (approximately €5 million per season at the current exchange rate).
- The payments per season may be reduced if the men's first team does not qualify for the UEFA Champions League (reduced by £10 million per season). The original agreement provided that if the men's first team did not participate in the competition for two or more consecutive seasons, a reduction of 30% would be applied in the second or subsequent year of non-participation.
- Adidas's minimum guarantee does not include single brand licensing rights or the right to create and operate Manchester United branded football schools, physical sales channels and e-commerce retail channels, the rights to which could generate additional revenue for the Club.
- The new contract is also subject to termination clauses affecting both parties in the event of breach and insolvency. Adidas can reduce the annual payments by 50% IF THE FIRST TEAM DOES NOT PARTICIPATE IN THE PREMIER LEAGUE DURING A SEASON. In addition, Adidas may terminate the contract with a full season's notice if the first team is relegated from the Premier League or if it is otherwise determined that the men's first team will not participate in the main league.
The new Adidas x Manchester United shirt deal will take effect from 1 July 2025, immediately following the expiry of the current deal.
With the figures involved, it is clear that Manchester United remains one of the world leaders in economic terms.
Check out all Manchester United kits on Football Kit Archive.
What do you think about the new contract details between Manchester United and Adidas? Do you like that Adidas will continue to make Manchester United's kits until 2035? Comment below.
Leaked: Adidas Originals River Plate Retro Shirt Hints at 26-27 Away Kit
We have the first image of a brand-new Adidas Originals River Plate retro shirt. It is part of the team's 26-27 away collection.
The River Plate retro shirt features a color-blocked design reminiscent of classic 1980s sportswear. The upper half of the torso and the raglan sleeves are solid red, while the lower half is crisp white. Separating the two sections is a prominent, thick black horizontal chest band. A classic white Adidas Trefoil logo and the traditional River Plate shield sit high on the chest, keeping the design completely free of modern sponsors for a pure, vintage aesthetic.
Vitória SC Announces Hummel Kit Deal
Vitória Sport Clube has officially announced a new five-year technical sponsorship deal with Hummel, beginning with the 2026-27 season. The Danish sportswear brand will supply the Portuguese club's match kits, training gear, and lifestyle apparel until the end of the 2030-31 campaign. This agreement brings an end to Vitória SC's decade-long partnership with Macron, who had been the club's kit maker since the 2016-17 season.
The club described the new agreement as a "return to the past to project into the future," referencing Hummel's previous stint as Vitória SC's kit supplier during 1992-92.
Boca Juniors 26-27 Shirt + Shorts, Socks & Pre-Match Jersey Leaked
We can leak the full look at the Boca Juniors 2026-27 home kit - it is completed by shorts and socks that match the stripe design of the kit.
SV Austria Salzburg 26-27 Home Kit Released
The new SV Austria Salzburg home kit for the 26-27 season has been officially released today. Made by Capelli, the new shirt will be worn by the club in the Austrian 2. Liga.
The Capelli SV Austria Salzburg 2026-27 home jersey features a bespoke design in the club's traditional colors. It incorporates two different tones of violet and is highlighted by a custom graphic showcasing the Hohensalzburg fortress and the towers of the old town, representing the team's local identity and heritage.
The Capelli SV Austria Salzburg 2026-27 home football shirt is available to purchase immediately through the club's official fanshop, retailing at a price of 69 Euro.
Glentoran 26-27 Home Kit Released
Glentoran and Macron have launched the club's new 2026-27 home kit for the upcoming NIFL Premiership campaign. The design pays homage to the classic 1992-93 shirt worn during their memorable European Cup tie against Marseille, featuring a green body with red sleeves and shoulder panels separated by black trim.
Giving the shirt a distinct early 1990s retro feel, a red fold-over collar is included with black striping and a black V-shaped insert at the front. A tonal graphic pattern runs across both the green and red sections, adding texture to the Macron Eco Fabric. The Macron Hero logo appears in white on the chest and sleeves, sitting opposite the stitched Glentoran crest and its accompanying gold star.
Additional details include the club motto Le Jeu Avant Tout embroidered in white on the back of the collar, and Glentoran FC Est 1882 printed inside the lower hem. Featuring Bet McLean as the main sponsor, the new Glentoran 2026-27 home shirt is completed with matching white shorts and green socks.
Grimsby Town Announces Lotto Kit Deal
Grimsby Town Football Club has officially announced a multi-year partnership with Italian sportswear brand Lotto Sport, who will become the club's official kit supplier starting from the 2026-27 season. Lotto replaces Umbro, whose kits were supplied to the club in collaboration with Kitlocker.
The announcement has been met with a positive reaction from fans, many of whom fondly remember the club's previous stint with Lotto kits in the late 1990s.
While no official images of the new 2026-27 kits have been released yet, supporters are eagerly anticipating the unveiling of the new designs.
