Nike-sponsored Luka Doncic Wears Real Madrid Kit, Covers Adidas Logo With Tape

Feb 23, 2024

by PTG

20 views

Luka Doncic's Action: Nike-sponsored Luka Doncic wore a Real Madrid jersey, covering the Adidas logo with tape to adhere to his Nike sponsorship.
Doncic's Background: Doncic is an NBA star with the Dallas Mavericks, previously played for Real Madrid, and is a passionate fan of the team.
Sponsorship Conflict: While Nike likely approves, this situation contrasts with Vinicius Jr., another sponsored athlete who posted with a Puma kit, highlighting the challenges of sports sponsorships.

Nike-sponsored NBA basketball star Luka Doncic was spotted wearing a Real Madrid jersey with the Adidas logo covered in tape to show respect to sponsor Nike.

“Get the back!” ⚽️ @luka7doncic rockin’ his own @realmadrid kit 🔥 pic.twitter.com/DeyeOXYGrK
— Dallas Mavericks (@dallasmavs) February 22, 2024

Luka Doncic is an NBA basketball star who currently plays for the Dallas Mavericks. He previously played for Real Madrid from 2015 to 2018. He is a passionate Real Madrid fan.

Luka Doncic Wears Real Madrid Kit, Covers Adidas Logo With Tape

As a Nike athlete, Luka Doncic has to adhere strictly to his sponsor's contractual obligations. But as a proper Madridista, he really wanted to wear the Real Madrid shirt (sponsored by Adidas), so he covered the Adidas logo with black tape.

Nike will certainly be pleased with Luka Doncic's action.

Recently, Vinicius posted a photo on Instagram of himself wearing a Puma Moroccan kit, which achieved a very high reach. However, from a sponsorship perspective, it's a departure from the norm.