Nike Ignores Qatar - Qatar to Leave for Adidas?
Feb 13, 2024, by Chris
- Nike's Response: Nike did not acknowledge Qatar's Asian Cup win, but quickly praised Nigeria after their loss.
- Adidas's Actions: Adidas celebrated Qatar's victory on social media, despite not sponsoring the team.
- Qatar's Sponsorship: Nike may no longer be a primary sponsor of Qatar, potentially signaling the end of their partnership, with Adidas possibly taking over.
One Nike-sponsored national team won a major continental tournament last weekend; the other lost its game. How Nike responded raises some questions.
The teams in question are Nike-sponsored Qatar and Nigeria. Qatar won the Asian Cup, while Nigeria lost its final
Nike Does Ignore Qatar Asian Cup Title, Adidas Posts Celebration Images
After Qatar won the 2023 Asian Cup, there was no reaction from Nike, at least on its official X and Instagram pages. Meanwhile, just minutes after Nigeria lost its final, Nike praised the team and said, "Nigeria will be back".
What is also very remarkable is that Adidas celebrated Qatar's victory heavily on its Instagram page despite not sponsoring the Qatari national team.
As spotted by our follower Manuel Hernandez, since 2024 began, Nike does not appear among the main sponsors of Qatar anymore.
It is not known if the Nike Qatar deal will end soon or has already ended, but the 2023 Asian Cup could have been Qatar's last major tournament wearing Nike. It seems possible that the Qatar Nike deal included the 2023 Asian Cup, which had to be postponed.
If Adidas signs Qatar, we could see the first Adidas Qatar kits as early as March 2024, in time for the next FIFA World Cup 2026 Qualifiers matches.
Qatar does not get a mention from Nike, despite winning the Asian Cup
Do you think Qatar and Nike will end their partnership? Let us know in the comments below.
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João Cancelo has set an unprecedented kit and trophy milestone, becoming the first player to win the league title and wear the dedicated reigning champions patch across 4 of Europe's top 5 leagues:
Serie A (Juventus): Won Scudetto in 17-18, wore the champions patch in 18-19.
Premier League (Manchester City): Gold champions badge worn in 18-19, 20-21, & 21-22; won the title from 20-21 to 22-23.
Bundesliga (Bayern Munich): Champions patch worn in 21-22, won the title in 22-23.
LaLiga (Barcelona): Gold badge worn in 22-23, 24-25, & 25-26, won LaLiga in 25-26.
Ligue 1 is the only top-five European league where the Portuguese full-back has not played, leaving him just one league away from completing the full set of top 5 European league titles and sleeve patches.
Big thanks to @jerseystory_vn for the information and graphic.
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This follows Vietnam Professional Football (VPF) new brand identity across all three of the country's professional competitions: V.League 1, V.League 2, and the National Cup.
The newly introduced patch marks a major visual departure from previous designs, completely dropping the split dual-layout format (competition logo on one side, title sponsor logo on the other) used since 2018. The overall silhouette has also received a full overhaul, transitioning away from the hexagonal shape seen over the past six years to a sleek, rounded oval design.
Big thanks to @jerseystory_vn for the detailed information.
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The new design takes a smart approach on the traditional blue and red stripes by using a Capo Colonna graphic in between the stripes, paying tribute to the famous ancient temple. While the collar is ver simple, the sleeve cuffs uses an interesting combination of red base and yellow cultural pattern.
What do you think of the new Eye Sport Crotone 26-27 home kit? Let us know in the comments below.
AC Milan Honor Legend With Special Franco Baresi Patch
In their Serie A season opener against Torino, AC Milan debuted a special patch on their shirts to honour club legend Franco Baresi, who passed away in July at the age of 66.
The commemorative patch features the message “6 per sempre” (“No. 6 forever”), referencing Baresi's iconic shirt number, which was permanently retired by the Rossoneri. Each character was selected from thousands of handwritten messages left by supporters following his passing.
Worn on the left sleeve, the patch will feature on the shirts of Milan's men's team, women's team and youth teams throughout the 2026/27 season. A beautiful and deeply personal tribute to one of the greatest figures in the club's history.
Big thanks to @jerseystory_vn for the collage.