Serie A Reveals Logo With New Naming Sponsor
Jul 5, 2024, by Chris
- New Title Sponsor: Serie A has replaced Tim with Enilive as its title sponsor, beginning with the 2024-25 season.
- Sponsorship Deal: Enilive will pay €22 million per year for three seasons, with an option for two more.
- Logo Change: A new Serie A logo featuring the Enilive branding has been revealed, with the sponsor's name at the bottom.
Italian Serie A is making a major change by replacing Tim as its title sponsor after a 25-year partnership. Now, the official new Serie 2024-25 logo with Enilive as the sponsor has been revealed.
Enilive Becomes Serie A Title Sponsor From 2024-25 Season
Enilive, Eni's company dedicated to mobility products and services, is the Title sponsor of Serie A starting from the 2024-25 championship and covering three seasons. The league is now known as Serie A Enilive.
Eni reportedly pays €22 million per year in a deal that includes an option for two more seasons beyond 2026-27. Tim paid around €20 million per year.
The new Serie A Enilive logo is almost as expected, with Enilive taking place at the bottom, but in an enlarged version that crops the lower part.
Serie A Made in Italy - International Logo
Since the 2023- 24 season, Serie A has called itself "Serie A Made in Italy" internationally. However, we doubt that many have noticed this despite Serie A getting 10 million euros/year from the Italian government for the deal.
What do you think of the Serie A ending its deal with Tim? Do you like the Serie A logo with Enilive's branding? Let us know in the comments below.
SC Kriens 26-27 Home & Away Kits Released
Swiss club SC Kriens has officially unveiled its new home and away kits for the 26-27 season. Produced by Erima, the new shirts will be worn as the team makes its return to the Swiss Challenge League following their recent promotion.
The Erima SC Kriens 26-27 home and away strips feature clean designs tailored for the club's upcoming campaign in the second tier of Swiss football. The new kits embrace the traditional green and white identity of the team, offering a smart look as they prepare for the challenges of the higher division.
Both the home and away SC Kriens 26-27 kits will be worn throughout the year as the club aims to secure its place back in the Challenge League. The new Erima SC Kriens 26-27 jerseys provide a fitting and updated aesthetic for the promoted side.
Adidas Floats Giant 2026 World Cup Final Ball and Trophy Down the Hudson River
Ahead of the 2026 World Cup Final at MetLife Stadium, Adidas launched a massive promotional stunt in New York City. The brand sent a giant replica of the FIFA World Cup Trophy alongside an enormous version of the Adidas Trionda Final match ball floating down the Hudson River.
The large inflatables caught the attention of fans and locals as they navigated the waterways near the host city. This activation is part of a series of river-based promotions by Adidas during the tournament, which previously included a giant cutout of Spanish youngster Lamine Yamal earlier in the summer.
The display prominently features the official final match ball, generating excitement before the concluding match. It provided a spectacular photo opportunity with the New York skyline as the backdrop for the climax of the 2026 World Cup.
SC Bastia 26-27 Home & Away Kits Released
French club SC Bastia has officially launched its new 26-27 home and away kits. Made by Adidas, the new Bastia 26-27 shirts are available to purchase online, with in-store availability starting on Monday. The home and away kits feature the traditional club colors of 'Bianch'è Turchinu' (white and blue), keeping a classic look for the upcoming season.
