Nike to Pay Germany More Than 100 Million Euro/Year - Adidas Surprised by End of Germany Partnership
- Nike Contract: Nike will pay the German Football Federation more than 100 million euros per year to be the kit maker, starting in 2027.
- Adidas Surprise: Adidas was not informed about the Nike deal until the day of the announcement, which was particularly unfavorable timing since they had just launched the new Germany kits for Euro 2024.
- Adidas Deal Value: Adidas' previous deal was only around 50 million euros per year to the DFB, indicating a significantly higher offer from Nike.
Out of nowhere, the German Football Federation today announced a deal with Nike to become the country's new kit maker from 2027. The timing has been very unfavorable for Adidas, who just launched its new Germany kits for the Germany Euro 2024. Now more information about the deal has surfaced.
Adidas Was Only Informed About Nike Deal Today
The contract sum of the Adidas Germany kit deal was not disclosed. According to information from the German economics newspaper Handelsblatt, Nike's bid is said to be in the three-digit range, i.e., more than 100 million euros per year. The DFB merely stated that Nike had "submitted by far the best economic offer." Adidas just paid around 50 million euros per year to the DFB.
Additionally, Adidas has confirmed that they were not aware of the Nike Germany deal until today.
Adidas was informed by the DFB today
"We were informed by the DFB today that the association will have a new supplier from 2027," said a company spokesperson in response to an inquiry by German press agency dpa.
The Adidas German football team deal is the biggest news of the evening in Germany - even Federal Minister of Economics Robert Habeck has taken a stand and expressed his disappointment with the change of supplier. "I can hardly imagine the German jersey without the three stripes," said Habeck.
The Nike deal is the biggest news of the evening in Germany
"Adidas and black, red and gold have always belonged together for me. A piece of German identity. I would have liked a bit more local patriotism," added the 54-year-old.
What do you think of Germany signing with Nike without Adidas knowing before today? Sould Germany have waited for the announcement until after the "home Euro"? Let us know in the comments below.
Vintage Football Shirts
from Cult Kits
1995/97 Adidas GK 'Terminator' Template Shirt (S)
1993/95 Bayern Munich #11 Away Shirt (L) Adidas
2016/17 Germany Away Shirt (S) Adidas
2016/17 Norwich City Howson #8 *Match Issue* Home Shirt (M) Errea
1998/99 Spain R.Hierro #6 Home Shirt (L) Adidas
Croatia Boban Bootleg Tee
1990/92 Ennerre #1 *BNWOT* GK Template Shirt (L)
1990S Nike Treviso *Brand New* Football Boots
2016/17 PSG Cavani #9 Home Shirt (M) Nike
1990 Umbro #19 Italia 90 *BNWT* Reissue Template Away Shirt (Multiple Sizes)
Konyaspor 26-27 Special Kit Vote
Turkish Super Lig side Konyaspor has officially handed the design reins to its supporters by launching a fan vote to select the club's 2026-27 alternative kit, with three bespoke Hummel designs currently up for debate.
The "Anatolian Eagles" are offering a diverse menu of choices: a vibrant green-and-white checkered pattern that evokes a classic retro feel, a clean half-and-half vertical split with intricate chevron detailing on the sleeves, and a minimalist white base featuring a sharp green horizontal band across the chest.
In a nod to the club's heritage, the poll is scheduled to close this Friday, May 15 at exactly 19:22 - a tribute to the club’s founding year.
Vote here now: https://www.konyaspor.org.tr/forma-oylama
UEFA Unveil Official 2026 Champions League Final Jersey for Budapest
UEFA have officially unveiled the commemorative jersey for the 2026 Champions League final, set to take place at the Puskás Aréna on May 30, 2026. The limited-edition shirt celebrates the culture and architecture of Budapest, combining local inspiration with signature Champions League branding.
The jersey features a modern graphic design with abstract paint-splatter effects and architectural references inspired by the Hungarian capital. On the front, the shirt includes a stylized illustration of the Puskás Arena alongside the iconic Champions League starball logo, while the official Budapest 2026 final emblem appears centrally on the design. The back carries the number “26”, completing the event-specific identity.
UEFA will make the shirt available through the official Champions League store and selected retailers in Budapest ahead of the final. The jersey will also appear in EA Sports FC 26 Ultimate Team during a special in-game campaign running from May 23 to 30.
What do you think of UEFA’s official Budapest 2026 final jersey? Let us know in the comments below.
Jeonbuk Hyundai 2026 ‘Black Label’ Special Kit Released
Jeonbuk Hyundai Motors have revealed a new “Black Label” special kit, described by the club as an “unexpected charm” inspired by darkness, gold accents and a more intense visual identity.
The special edition was created together with artists Lee Yongwoo and Pipimik. According to the club, the design combines a quieter and more refined mood with stronger visual impact.
There is also a yellow kit - this serves as the keeper.
The “Black Label” jersey will first go on sale at the official club store from May 15 to 17 before an online release from May 19 to 21. Players are set to debut the shirt on May 17 against Gimcheon Sangmu FC.
FC Sion x Lydie&Sasha 26-26 Special Kit Released
FC Sion have unveiled a special-edition kit for the final home game of the 2025-26 season against FC Lugano. The unique shirt was created in collaboration with Valais-based graphic designers Lydie Sarrasin and Sasha Piaia, continuing the club’s recent tradition of working with local artists on special kits.
The design boasts a very more modern look. According to FC Sion, the shirt is intended as a bridge between generations, mixing classic football aesthetics with forward-looking visual elements. The kit will be worn in the final home match at the Stade de Tourbillon.
The limited-edition shirt will be sold exclusively on matchday in the stadium fanshop
FC Luzern 125th Anniversary 26-27 Home Kit Released
FC Luzern have unveiled their new 2026-27 home kit, debuting it in the final home game against FC Zürich. Made by Erreà, the new shirt replaces the traditional white details with gold elements, giving the kit a darker and more elegant appearance for the club’s 125th anniversary season.
The new FC Luzern home shirt features a deep navy base combined with gold logos, names and numbers, while subtle ornamental graphics inspired by the Rathaussteg bridge connect the design to the city of Lucerne. A special anniversary crest can also be added to the sleeve.
The red sponsor logo breaks up the design - the Luzern Women team kit comes with a much nicer gold sponsor.
The move away from white is a temporary one, with the club stressing that blue and white remain the official colours of FC Luzern.
What do you think of the new FC Luzern 2026-27 home kit? Let us know in the comments below.
