Nike to Pay Germany More Than 100 Million Euro/Year - Adidas Surprised by End of Germany Partnership
- Nike Contract: Nike will pay the German Football Federation more than 100 million euros per year to be the kit maker, starting in 2027.
- Adidas Surprise: Adidas was not informed about the Nike deal until the day of the announcement, which was particularly unfavorable timing since they had just launched the new Germany kits for Euro 2024.
- Adidas Deal Value: Adidas' previous deal was only around 50 million euros per year to the DFB, indicating a significantly higher offer from Nike.
Out of nowhere, the German Football Federation today announced a deal with Nike to become the country's new kit maker from 2027. The timing has been very unfavorable for Adidas, who just launched its new Germany kits for the Germany Euro 2024. Now more information about the deal has surfaced.
Adidas Was Only Informed About Nike Deal Today
The contract sum of the Adidas Germany kit deal was not disclosed. According to information from the German economics newspaper Handelsblatt, Nike's bid is said to be in the three-digit range, i.e., more than 100 million euros per year. The DFB merely stated that Nike had "submitted by far the best economic offer." Adidas just paid around 50 million euros per year to the DFB.
Additionally, Adidas has confirmed that they were not aware of the Nike Germany deal until today.
Adidas was informed by the DFB today
"We were informed by the DFB today that the association will have a new supplier from 2027," said a company spokesperson in response to an inquiry by German press agency dpa.
The Adidas German football team deal is the biggest news of the evening in Germany - even Federal Minister of Economics Robert Habeck has taken a stand and expressed his disappointment with the change of supplier. "I can hardly imagine the German jersey without the three stripes," said Habeck.
The Nike deal is the biggest news of the evening in Germany
"Adidas and black, red and gold have always belonged together for me. A piece of German identity. I would have liked a bit more local patriotism," added the 54-year-old.
What do you think of Germany signing with Nike without Adidas knowing before today? Sould Germany have waited for the announcement until after the "home Euro"? Let us know in the comments below.
Argentina Lionel Messi World Cup Kit History
The official Argentina national team account has released a special image paying tribute to Messi’s journey through the FIFA World Cups he has participated in, and is set to participate in, throughout his career. Published just ahead of the 2026 World Cup, the image provides a visual journey through the various kits worn by the legendary captain since his World Cup debut in 2006.
The collage highlights the evolution of Argentina’s home and away kits across six consecutive World Cups, featuring the different designs and squad numbers worn by Messi. It showcases his early days in the number 19 shirt and his iconic, long-standing tenure in the number 10. The graphic serves as a retrospective of his milestones, spanning from his first World Cup appearance in 2006 to the team's historic triumph in the 2022 tournament.
Messi, along with Cristiano Ronaldo and Guillermo Ochoa, became the first three players in history to participate in six consecutive FIFA World Cups during their careers.
Accompanying the graphic is the message "Let's go for one more, LEGEND!", building anticipation for the 2026 World Cup where Argentina will compete as defending champions. The post has sparked nostalgia among fans, with many reminiscing about their favorite classic kits from Messi's international career, particularly the 2006 and 2014 editions.
Chelsea 26-27 Away Kit Leaked + Shorts
Footy Headlines can now leak 4 new pictures of the Nike Chelsea 26-27 away kit. Although it is a fake, the design is identical to the real one.
The Chelsea 2026-2027 away kit features a solid black base with 'Midwest Gold' Nike logos and graphic patterns on the collar and sleeve cuffs.
The shorts of the Chelsea FC 2026-2027 away uniform are black.
England 2026 World Cup Kit Font Prepared with Laser
Football kit retailer @subsidesports has offered a behind-the-scenes look into their printing operations ahead of the 2026 World Cup. In a recent social media update, the company shared a video of their heat press machinery in action, highlighting the process behind their Fan Style customization service. This service utilizes official typefaces and plotter sheets to apply names and numbers to replica shirts, ensuring an authentic look for supporters.
The short video features what eagle-eyed followers suspect to be a Transmatic REV 5SA heat press, a heavy-duty machine used for professional garment decoration.
One standout detail is that they used lasers to ensure the names and numbers were placed with absolute precision on the back of the jerseys. It’s a testament to Subside Sports’ commitment to craftsmanship and attention to detail.