Nike to Pay Germany More Than 100 Million Euro/Year - Adidas Surprised by End of Germany Partnership
Mar 21, 2024, by Chris
- Nike Contract: Nike will pay the German Football Federation more than 100 million euros per year to be the kit maker, starting in 2027.
- Adidas Surprise: Adidas was not informed about the Nike deal until the day of the announcement, which was particularly unfavorable timing since they had just launched the new Germany kits for Euro 2024.
- Adidas Deal Value: Adidas' previous deal was only around 50 million euros per year to the DFB, indicating a significantly higher offer from Nike.
Out of nowhere, the German Football Federation today announced a deal with Nike to become the country's new kit maker from 2027. The timing has been very unfavorable for Adidas, who just launched its new Germany kits for the Germany Euro 2024. Now more information about the deal has surfaced.
Adidas Was Only Informed About Nike Deal Today
The contract sum of the Adidas Germany kit deal was not disclosed. According to information from the German economics newspaper Handelsblatt, Nike's bid is said to be in the three-digit range, i.e., more than 100 million euros per year. The DFB merely stated that Nike had "submitted by far the best economic offer." Adidas just paid around 50 million euros per year to the DFB.
Additionally, Adidas has confirmed that they were not aware of the Nike Germany deal until today.
Adidas was informed by the DFB today
"We were informed by the DFB today that the association will have a new supplier from 2027," said a company spokesperson in response to an inquiry by German press agency dpa.
The Adidas German football team deal is the biggest news of the evening in Germany - even Federal Minister of Economics Robert Habeck has taken a stand and expressed his disappointment with the change of supplier. "I can hardly imagine the German jersey without the three stripes," said Habeck.
The Nike deal is the biggest news of the evening in Germany
"Adidas and black, red and gold have always belonged together for me. A piece of German identity. I would have liked a bit more local patriotism," added the 54-year-old.
What do you think of Germany signing with Nike without Adidas knowing before today? Sould Germany have waited for the announcement until after the "home Euro"? Let us know in the comments below.
Match Debut? Kylian Mbappé Back in On Boots Ahead of France vs Turkey
Kylian Mbappé has once again trained in prototype On football boots during France's camp ahead of their UEFA Nations League fixture against Turkey. Following the conclusion of his long-standing partnership with Nike and his high-profile move to the Swiss brand, the French forward has tested On LightSpray prototype cleats in training sessions. Despite testing the new boots behind the scenes and in training, Mbappé wore disguised, unbranded whiteout Nike Mercurial Superfly cleats for the first competitive match against Atlético, leaving his boot choice for the clash with Turkey as one of the key gear storylines to watch.
Official: Santos Announce Adidas Kit Deal From 2028
Santos FC and Adidas have officially confirmed a major agreement that will see the German sportswear giant become the club's official kit supplier starting in the 2028 season. The six-year partnership, running through 2033, marks the third collaboration between both parties following previous stints in 1980–1981 and 1984–1988. Long-time partner Umbro will continue to manufacture the team's kits until its current contract expires at the end of 2027, with Santos opting for Adidas due to expanded global marketing, superior commercial terms, and international distribution across approximately 120 Adidas flagship stores across the Americas, Europe, and Asia.
Electrifying: Adidas Pokémon Megaride F50 "Pikachu" Shoes Released
As part of the Pokémon 30th anniversary collection, Adidas Originals has released an eye-catching hybrid sneaker that blends football heritage with retro running technology: the Pokémon x Adidas Megaride F50 "Pikachu". Merging the streamlined upper design inspired by the iconic 2004 F50 football boot with the open-tunnel bounce system of the 2000s Megaride runner, the pair pays direct homage to the franchise's most famous Electric-type Pokémon.
The sneaker features a predominantly black and dark carbon base energized by vibrant yellow accents. Striking yellow lightning bolt graphics surge across the upper with 3D haptic detailing, complemented by three sleek yellow stripes along the forefoot. At the rear, an embroidered Pikachu graphic sits on the heel counter just above a translucent yellow TPU plate, which flows smoothly into the distinctive yellow-accented Megaride cushioning pods.
Finished with collaborative Pokémon tongue badges and themed insoles, the Pokémon x Adidas Megaride F50 "Pikachu" officially dropped on September 24, 2026, with a retail price of $200. It is available through Adidas CONFIRMED and select retailers alongside other models from the milestone capsule.
Adidas Germany 2026 Farewell Kit Debuted on Pitch
Germany officially debuted their special edition Adidas farewell kit during their UEFA Nations League clash against the Netherlands. The release marks the final chapter of a legendary 72-year partnership between the German Football Association (DFB) and the Three Stripes, which began in 1954 and will officially come to an end on December 31, 2026, ahead of Nike taking over as technical supplier from 2027.
The tribute shirt features an elegant, predominantly black base decorated with vertical gold diamond pinstripes running down the front. Adidas has opted for the heritage Trefoil logo on the right chest alongside the classic DFB crest used between 1978 and 1996, both rendered in white. A retro-inspired crossover V-neck collar is trimmed in white and gold, mirrored on the sleeve cuffs, while a commemorative "1954" jock tag sits on the bottom hem to honor the historic year the partnership began.
Completed with black shorts and black socks featuring gold detailing, the on-pitch ensemble arrived just days after its official unveiling. Following its high-profile match debut, the Germany 2026 farewell jersey is scheduled to go on general sale via official Adidas channels starting September 26, 2026.
Nike Phantom 6 Haaland Chapter 5 Boots Revealed - Reactive Nike Hydra Upper
Through its partner stores, Nike has officially revealed Erling Haaland's fifth signature edition, the Nike Phantom 6 Haaland Chapter 5 from his Force of Nature collection. Finished in a Baltic Blue colorway with cloud-inspired graphics across the rear, the low-cut boot introduces Nike's Hydra treatment, which uses reactive white ink that vanishes when wet to uncover additional details of the graphic beneath. Engineered for lethal finishing in the 26-27 season, the boot combines a Gripknit upper with a Cyclone 360 soleplate and is scheduled to launch on October 1, 2026. Huge thanks to Pro Direct and Unisportsore for images and the video.
