Nike to Pay Germany More Than 100 Million Euro/Year - Adidas Surprised by End of Germany Partnership
Mar 21, 2024, by Chris
- Nike Contract: Nike will pay the German Football Federation more than 100 million euros per year to be the kit maker, starting in 2027.
- Adidas Surprise: Adidas was not informed about the Nike deal until the day of the announcement, which was particularly unfavorable timing since they had just launched the new Germany kits for Euro 2024.
- Adidas Deal Value: Adidas' previous deal was only around 50 million euros per year to the DFB, indicating a significantly higher offer from Nike.
Out of nowhere, the German Football Federation today announced a deal with Nike to become the country's new kit maker from 2027. The timing has been very unfavorable for Adidas, who just launched its new Germany kits for the Germany Euro 2024. Now more information about the deal has surfaced.
Adidas Was Only Informed About Nike Deal Today
The contract sum of the Adidas Germany kit deal was not disclosed. According to information from the German economics newspaper Handelsblatt, Nike's bid is said to be in the three-digit range, i.e., more than 100 million euros per year. The DFB merely stated that Nike had "submitted by far the best economic offer." Adidas just paid around 50 million euros per year to the DFB.
Additionally, Adidas has confirmed that they were not aware of the Nike Germany deal until today.
Adidas was informed by the DFB today
"We were informed by the DFB today that the association will have a new supplier from 2027," said a company spokesperson in response to an inquiry by German press agency dpa.
The Adidas German football team deal is the biggest news of the evening in Germany - even Federal Minister of Economics Robert Habeck has taken a stand and expressed his disappointment with the change of supplier. "I can hardly imagine the German jersey without the three stripes," said Habeck.
The Nike deal is the biggest news of the evening in Germany
"Adidas and black, red and gold have always belonged together for me. A piece of German identity. I would have liked a bit more local patriotism," added the 54-year-old.
What do you think of Germany signing with Nike without Adidas knowing before today? Sould Germany have waited for the announcement until after the "home Euro"? Let us know in the comments below.
Tanjong Pagar United Reveal Controversial New AI Logo
Following a recent change in club management, Singapore Premier League side Tanjong Pagar United have introduced a new club crest for the 2026-27 season. First spotted in an AFC licensing document earlier this month, the updated emblem replaces the club's traditional hand-drawn badge with a modernized design that has quickly drawn criticism from fans for looking overly generic and being AI-generated (it probably was).
The new management took charge on June 1, but there is currently no official confirmation on whether the team's kit colors will also be altered to complement the newly introduced visual identity.
Arsenal 26-27 Away Pre-Match Shirt & Shorts Leaked
We have new images of the Arsenal 2026-27 away pre-match shirt and the away shorts.
The Adidas Arsenal 2026-27 away pre-match shirt introduces a retro-inspired design with a navy blue base and contrasting yellow raglan sleeves. Both the Adidas Trefoil logo on the right chest and the iconic Arsenal cannon on the left chest are colored in striking red.
This pre-match shirt is part of the wider Adidas Originals away collection designed to complement Arsenal's upcoming 2026-27 away jersey. The full range, which is also expected to include lifestyle items such as jackets and hoodies, is anticipated to launch in late July or early August 2026.
Brazil and Japan 2026 World Cup Round of 16 Kits Confirmed
FIFA has confirmed the kits for the 2026 World Cup round of 16 match between Brazil and Japan. Brazil will wear their traditional primary uniform consisting of yellow shirts, blue shorts, and white socks, with the goalkeeper in purple. Japan will play in their reserve kit, featuring an off-white shirt paired with black shorts and socks, while their goalkeeper will wear green.
Cristiano Ronaldo to Wear Nike Mercurial Superfly 11 'Gold Scorpion' Boots Tonight
Cristiano Ronaldo is set to debut the special-edition pair of Nike Mercurial Superfly 11 Elite 'Gold Scorpion' boots against Colombia.
The exclusive gold boots, featuring a distinct scorpion motif, commemorate his historic achievement of becoming the first player to score in six consecutive World Cup tournaments.
We do not expect Cristiano to wear the Regen edition Mercurial in a match, even though he might give them a go in training.
Neftçi PFK 26-27 Home Kit Released
The Neftçi PFK 2026-27 home kit has been officially released today. Made by Kappa, the new Neftçi PFK 2026-27 home shirt introduces a classic design that brings back the club's traditional black and white stripes.
FC Barcelona 26-27 Away Goalkeeper Kit Leaked
Official pictures of the FC Barcelona 2026-27 away goalkeeper kit have been leaked online courtesy of @opaleak. The design perfectly complements the recently revealed player version of the away uniform, featuring the same pattern.
Galatasaray 26-27 Home, Away & Third Kits Leaked
New pictures of the new Galatasaray 2026-27 home, away and third kits have been leaked online by Turkish kit experts @esvaphane.
The official launch of the new Galatasaray 2026-27 kits is expected to take place in July 2026 following a recent delay.
Nürnberg 26-27 Home Kit Leaked - Full Look
We can give you a full look at the Nürnberg 2026-27 home kit. The three stripes on the shorts nicely feature the pattern of the home kit.
Fagiano Okayama 26-27 Home & Away Kits Released
Japanese J1 League club Fagiano Okayama have officially unveiled their new Penalty home, away, and goalkeeper kits for the 2026-27 season. Branded under the concept "Solid Core," the new collection features bespoke designs for the club's upcoming campaign. Notably, these will be the final kits produced by Penalty for Fagiano Okayama, as the club recently announced that their long-standing supplier contract with the brand will conclude at the end of the 2026-27 season.
Erling Haaland Matches Hair Tie Color to Norway Kits
Update - Saturday, June 27, 2026: Haaland even matched the look of his hair ties to Norway's 2026 World Cup pre-match jersey.
Erling Haaland has brought a unique level of coordination to the 2026 World Cup by matching his Kknekki hair ties to Norway's matchday uniforms.
The striker opted for a black hair tie to perfectly complement Norway's black away shirt, following up on a previous match against Iraq where he paired a red hairband with the nation's traditional red home kit.
The accessory, made by the Norwegian brand Bon Dep in which Haaland holds a financial stake, has proven highly effective at keeping his signature hairstyle intact and has quickly gone viral online, driving significant sales and search interest.
