No More Hummel: Southampton Announce Puma Kit Deal
Apr 10, 2024, by Phan Tich Giay
- New Kit Supplier: Southampton will partner with Puma as their new kit supplier starting from the 2024/25 season, replacing Hummel.
- Partnership Length: The deal between Southampton and Puma is a 4-year agreement.
- Historical First: This marks the first time in Southampton's 138-year history that they have partnered with Puma.
Update: Southampton have officially announced that Puma will be the club's new kit supplier from the 2024/25 season. This will be the first time the club has worked in partnership with PUMA in its 138-year history.
After 3 years with Hummel, Southampton will announce a new partnership with Puma.
Ready and waiting ⏳ pic.twitter.com/iAZNDwAz60
— Southampton FC (@SouthamptonFC) April 9, 2024
Southampton x Puma Kit Deal: Valid From 24-25 Season
The Puma x Southampton deal will run for 4 years from the 2024-25 season. Puma will supply kits for all of the club's teams, from the men's and women's first teams to the academy team.
Phil Parsons, CEO of Southampton Football Club said: “We’re thrilled to announce this new long-term partnership with PUMA. It was important for us to find a like-minded partner that could not only deliver on creating bespoke kits that align with our strong identity but is also able to create a high-quality range of products for our fans.
PUMA also created a one-of-a-kind pair of football boots to celebrate the partnership, which were worn by Saints star and PUMA Athlete, Adam Armstrong, during the game.
Puma becomes Southampton's kit supplier for the first time in the club's history.
Check out all Southampton FC kits on Football Kit Archive.
The first Puma Southampton kit will be unveiled in the summer of 2024.
What do you think about Southampton's switch from Hummel to Puma? Comment below.
Next-Gen Adidas Predator 2027 Second Main Boots Leaked - 7 New Images
Footy Headlines can now leak 7 new pictures of the next-gen Adidas Predator 2027 'second main' boots. Although it is a fake, the design is identical to the real one.
The new Adidas Predator 27 'Second Main Pack' boots feature a light blue base with white details, including a subtle speckled texture, white Three Stripes, matching blue laces, and a translucent icy blue soleplate with white elements.
Adidas F50 Hyperfast '2027 First Main Pack' Boots Leaked - 6 New Images
Footy Headlines can now leak 6 new pictures of the new Adidas F50 Hyperfast 2027 'first main' boots. Although it is a fake, the design is identical to the real one.
The '2027 First Main Pack' boots boast a spectacular, warm-toned color gradient inspired by a summer evening sky, transitioning from solar yellow to vivid orange, magenta pink, and deep purple, contrasted by solid black Adidas three stripes.
Macron Showcases Rimini Calcio Hooped Shirt in 'Unveilievable' Campaign
Italian sportswear brand Macron has spotlighted an eye-catching Rimini Calcio 1912 shirt as part of its ongoing 26-27 "Unveilievable" campaign. Celebrating the club's identity under the label's "Fashion in Sport" banner, the design offers a sharp, vintage-inspired hooped aesthetic that complements the team's traditional red and white quartered look.
The shirt is defined by bold red and white horizontal hoops, each red band carrying subtle fine lines running horizontally across the fabric. A ribbed V-neck collar and matching cuffs feature coordinated red and white striped trims, while a raised, metallic-effect heritage crest sits prominently on the chest. The historic emblem incorporates the Arch of Augustus, the city's red cross shield, and an old-school leather football. Sleeve graphics round out the local touch, featuring the pirate motif of Rimini landmark Bounty on the right sleeve alongside La Mi Ma branding on the left.
Rolled out as part of Macron's broader 26-27 portfolio campaign, the release demonstrates the Italian brand's emphasis on bespoke design across every tier of its club roster. While Rimini continue their campaign on the pitch in their signature checkered shirts, this hooped edition offers a stylish tribute to more than a century of club heritage.
CD Guadalajara 26-27 Away Kit Released
Spanish side CD Guadalajara has unveiled its new away kit for the 26-27 season. Produced once again by Kappa, the new release offers a sharp, colorful alternative that directly complements the club's primary identity.
The Kappa CD Guadalajara 26-27 away shirt is predominantly bright yellow, paired with bold purple accents honoring the club's signature morado shade. Purple covers the rounded crew collar, sleeve trim, and sponsor branding, including the Hercesa chest sponsor. Kappa's iconic Omini logos run in purple along the shoulders and right chest, while matching yellow shorts with purple hems and side logo tracks complete the full kit.
This away strip follows the launch of Guadalajara's 26-27 home shirt earlier in September, which brought a classic all-purple foundation detailed with crisp white piping and logos.
Wydad 26-27 Home Kit Released
Moroccan giants Wydad Athletic Club and Kappa have officially unveiled their new home kit for the 26-27 season. Built around the club's traditional red base, the shirt features subtle tonal geometric striping across the front panel for a clean and textured appearance. A retro-inspired red and white striped V-neck collar anchors the classic design, complemented by contrasting white Kappa Omini logos on the chest and shoulders alongside a monochrome white club crest.
Albacete Balompié 26-27 Third Kit Released & Debuted
Spanish club Albacete Balompié debuted their new adidas third kit for the 26-27 season during their La Liga 2 fixture against Girona at Montilivi. The Adidas Locker Room shirt features a black base adorned with a red geometric gradient stripe pattern across the front, highlighted by vibrant orange accents on the crew collar, the adidas Three Stripes running down the shoulders, and a monochrome orange edition of the club crest. Completed with matching black shorts and socks featuring orange detailing, the kit joins the club's traditional white home and away strips for the ongoing campaign.
