No More Hummel: Southampton Announce Puma Kit Deal
Apr 10, 2024, by Phan Tich Giay
- New Kit Supplier: Southampton will partner with Puma as their new kit supplier starting from the 2024/25 season, replacing Hummel.
- Partnership Length: The deal between Southampton and Puma is a 4-year agreement.
- Historical First: This marks the first time in Southampton's 138-year history that they have partnered with Puma.
Update: Southampton have officially announced that Puma will be the club's new kit supplier from the 2024/25 season. This will be the first time the club has worked in partnership with PUMA in its 138-year history.
After 3 years with Hummel, Southampton will announce a new partnership with Puma.
Ready and waiting ⏳ pic.twitter.com/iAZNDwAz60
— Southampton FC (@SouthamptonFC) April 9, 2024
Southampton x Puma Kit Deal: Valid From 24-25 Season
The Puma x Southampton deal will run for 4 years from the 2024-25 season. Puma will supply kits for all of the club's teams, from the men's and women's first teams to the academy team.
Phil Parsons, CEO of Southampton Football Club said: “We’re thrilled to announce this new long-term partnership with PUMA. It was important for us to find a like-minded partner that could not only deliver on creating bespoke kits that align with our strong identity but is also able to create a high-quality range of products for our fans.
PUMA also created a one-of-a-kind pair of football boots to celebrate the partnership, which were worn by Saints star and PUMA Athlete, Adam Armstrong, during the game.
Puma becomes Southampton's kit supplier for the first time in the club's history.
Check out all Southampton FC kits on Football Kit Archive.
The first Puma Southampton kit will be unveiled in the summer of 2024.
What do you think about Southampton's switch from Hummel to Puma? Comment below.
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The Puma Kawasaki Frontale 2026-27 30th anniversary shirt features a classic vertical striped design, reviving a look from the club's past. The jersey combines the team's traditional light blue and black colors in a clean stripe pattern, drawing comparisons from fans to the iconic style of Brazilian club Grêmio. Unlike the 2016 anniversary kit, this new iteration opts for a modern crew neck collar to complete the classic yet updated aesthetic.
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The launch of the European shirt follows the release of the club's regular 2026 home and away kits earlier in March, which feature a subtle jacquard pattern inspired by the waves of the Hammarby Sjö waterway. The new European jersey completes Hammarby's extensive wardrobe for the 2026 season, joining the dedicated Cup kit that was introduced in February.
The Hammarby IF 2026 European kit by Craft is available to purchase through the club's official retail channels and their partner Intersport.
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