Major Kit Maker Switches Incoming in Austria
May 9, 2024, by Chris
- Kit Supplier Changes: Four Austrian Bundesliga teams, including Red Bull Salzburg, LASK, Austria Wien, and Wolfsberger AC, will switch kit suppliers for the 2024-2025 season.
- Nike's Reduced Presence: Nike will only have one team left in the Austrian Bundesliga, likely Sturm Graz, after losing three partnerships.
- Adidas and Puma Gains: Adidas and Puma have secured new kit deals with multiple Austrian clubs, signaling a shift in the league's kit supplier landscape.
The 2024-2025 Austrian Bundesliga season will see new kit makers for four clubs. This has been revealed by the Austrian sports business channel Sports Business, with one deal (Salzburg to Puma) already officially announced.
Red Bull Salzburg, LASK, Austria Wien and Wolfsberger AC to Change Kit Supplier
Red Bull Salzburg (Nike to Puma), LASK (fake brand BWT to Adidas), Austria Wien (Nike to Macron), and Wolfsberger AC (San Sirro to Adidas) are the teams changing its kit supplier.
Nike is left with one team in Austria's Bundesliga only - likely champions Sturm Graz
Changing kit suppliers is a rare occurrence, also in Austria. Red Bull Salzburg had been partnered with Nike for 10 years, while Austria Wien had been partnered with Nike for even 24 years.
For Nike, it means that the brand only has one team left in Austria - Sturm Graz, the likely new champions (only under contract until 2025, however).
Meanwhile, the Adidas kit deals of Wolfsberg and Linz are both managed by 11teamsports. Both teams will get no bespoke kits but standard Adidas teamwear probably.
Red Bull Salzburg Puma Kit Deal
The Red Bull Salzburg kit deal with Puma is part of a big takeover of Red Bull's soccer teams - Red Bull Bragantino and RB Salzburg will also switch to Puma.
Austria Wien Macron Kit Deal
Austria Wien will leave Nike after 24 years. Macron is the third kit maker of the capital club ever.
LASK Adidas Kit Deal
LASK has been producing its kits in-house since 2013. The new Adidas kit deal is to run via football retailer "11teamsports", which already manages the outfitter interests of SK Rapid ("Puma") and SK Sturm ("Nike").
Wolfsberger AC Adidas Kit Deal
WAC will leave the small brand SanSirro for Adidas. Like the LASK deal, the new Wolfsberger AC Adidas kit deal is managed by 11teamsports.
What do you think about Austrian teams changing suppliers in large numbers? Let us know in the comments below.
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