Wolves Announces Sudo Kit Deal, Replacing Castore - 24-25 Away Kit Leaked
Jun 27, 2024, by Chris
- New Kit Supplier: Wolverhampton Wanderers has partnered with Sudo, a new sports brand owned by the club's owner, Fosun Group, replacing Castore as their technical kit supplier starting the 2024-25 season.
- Lower Kit Prices: Sudo's model aims for lower pricing by eliminating traditional brand licensing, with pro jerseys costing £80 and replica jerseys £58.
- Player Involvement: Wolves players, including the captain, were actively involved in the design process, providing feedback on the look, feel and functionality of the new kits.
Confirming the leaks, Wolverhampton Wanderers has partnered with new sports brand Sudo (officially "SUDU", founded by Wolves owner Fosun Group) as its new technical kit supplier starting from the 2024-25 season.
Wolves Announce Long-Term Kit Partnership with New Brand Sudu, Owned by Club Owner Fosun Sports
Sudo was launched by Levy Merchandising with Fosun Sports Group's backing. The new sports brand will design and manufacture all Wolves kits, "promising bespoke designs that honor the club's heritage while enhancing performance".
Financial aspects could be very favorable or very unfavorable for Wolves
The exact length and the financial details of the Sudo Wolverhampton Wanderers deal have not been disclosed. However, for us, Fosun is practically an in-house brand - financial aspects could be very favorable or unfavorable for Wolves, depending on how much money Fosun will take away from Wolves sales.
Wolves players were actively involved in the kit design process, providing feedback on look, feel, and functionality. Wolves captain Maximilian Kilman praised the collaboration, highlighting the positive experience and the quality of the final product.
Our philosophy is that a pro jersey should not cost £125, Wolves' will be £80. A replica jersey should not cost £80, Wolves' will be £58.
According to the press release, Sudo's "model eliminates traditional brand licensing, reducing costs and enabling affordable pricing". Pro jerseys will be priced at £80, while replica jerseys will be £58, significantly lower than Premier League peers. Wolves explicitly mentions Liverpool's expensive kits.
The Wolves 24-25 training kit will be launched on Friday, 28th June. The Sudo 24-25 home, away, and third kits will be released throughout the summer.
What do you think of Wolves switching to Sudo, which was launched by its own owner, Fosun Group? Let us know in the comments below.
AJ Auxerre 26-27 Third Kit Released
French Ligue 1 side AJ Auxerre and technical partner Macron have officially unveiled the club's new third kit for the 2026-27 season. The new release completes Auxerre's set of match wear for the campaign, following the earlier launches of their retro-inspired home kit and black away strip.
The Macron Auxerre 2026-27 third jersey is predominantly blue and centers around a broad vertical navy stripe running down the middle, framed by two thin white boundary lines. In a centrally aligned setup, both the white Macron Hero and the AJ Auxerre crest are applied in silicone on the navy chest panel. A navy crew neck collar and matching sleeve cuffs feature contrasting white tipping, while "AJ AUXERRE" is embroidered in white on the upper back neck.
Matching blue shorts featuring navy and white edge striping and blue socks with a navy band topped by white trim round off the look.
Special FC Metz Robert Pirès 26-27 Testimonial Kit Released
French club FC Metz and kit supplier Kappa have officially unveiled a limited-edition collector's shirt to celebrate the testimonial match of club icon Robert Pirès, set to take place on October 6, 2026, at the Stade Saint-Symphorien.
The special jersey pays homage to Metz's memorable 1996 kit, the season Les Grenats lifted the Coupe de la Ligue with Pirès playing a central role. Reinterpreting the distinct graphic side motif of that era, the shirt features a rich garnet base paired with an intricate geometric graphic panel running down the side, an elegant white polo collar, and a centrally placed Kappa Omini logo alongside the club's traditional Lorraine cross crest. The back showcases Pirès' famous name and number 7 in a retro font, completed by a commemorative jocktag patch at the hem.
The limited-edition jersey is available for pre-order in strictly limited numbers via Metz's online store. It will be donned on pitch during the testimonial event, which brings together legends from Metz, Arsenal, and the France national team to celebrate the career of the 1998 World Cup winner where his professional journey first began.
Brighton Become First Team to Wear Anniversary Kit in the Premier League in 18 Years
In their recent 3-0 victory over Arsenal, Brighton debuted a special 125th-anniversary kit, making them the first team since Manchester United in 2008 (who marked the 50th anniversary of the Munich air disaster) to wear a commemorative jersey in the Premier League.
Clause 13, Section M of the Premier League regulations strictly limits clubs to three registered kits per season, making special exemptions exceptionally rare.
Other kit exemptions over the years have been few and far between: Man City wore a one-off gold sponsor detail on the final day to celebrate their title triumph in the last match of the 20-21 season, while Newcastle had to turn a pre-match tee into an official match kit to fix an emergency kit clash against Brighton in 22-23.
Thanks to our partner @whatthekit_x for the interesting spotted and the collage.
To Never Be Worn: TSV 1860 München 26-27 Oktoberfest Kit Released
The new TSV 1860 München 26-27 Oktoberfest kit has been officially released by Joma through the club's merchandising company. However, mirroring the previously revealed 26-27 home shirt, this special Wiesn design will never be worn in an official match. Following the insolvency of the club's professional division and forced relegation to the Regionalliga Bayern, 1860 München severed ties with Joma and partnered with local Munich supplier Societas for their on-pitch kits.
The Joma 1860 München 26-27 Oktoberfest jersey presents a classic Bavarian aesthetic based on a clean white shirt. Running vertically down the left side beneath the crest is a light blue and white Bavarian rhombus pattern, framed on both sides by delicate floral vine graphics reminiscent of traditional Trachten embroidery. A dark navy V-neck collar and matching sleeve cuffs complete the look, while the inside neck is detailed with Munich's famous "O'zapft is" festival motto. The front displays the traditional embroidered black lion badge with a championship star, accompanied by dark branding from Joma and primary sponsor die Bayerische.
Brazilian Clubs Defend Betting Sponsors
Corinthians, Palmeiras, São Paulo and Santos have joined forces with the São Paulo Football Federation (FPF) and other Brazilian football bodies to push back against possible restrictions on betting, warning that major changes could have a serious financial impact on the sport.
The reaction comes as the Brazilian government prepares a possible executive order to ban online casino operations, while further restrictions on sports betting are still being discussed. Clubs are concerned that tighter rules could put existing sponsorship deals and an important source of football revenue at risk.
And the numbers show why. 13 of the 20 Série A clubs currently have a betting company as their main shirt sponsor, with the combined value of these deals estimated at more than R$1 billion per season. Flamengo (Betano), Fluminense (Superbet), Botafogo (Vbet), Palmeiras (Sportingbet), Corinthians (Esportes da Sorte), São Paulo (Superbet)...
The debate comes as major European leagues have moved in the opposite direction. Italy introduced a broad ban on gambling advertising and sponsorship in 2018, while Spain introduced strict restrictions covering betting advertising and shirt sponsorships from the 2021-22 season. In England, Premier League clubs agreed to remove gambling sponsors from the front of matchday shirts from the 2026-27 season, although other forms of gambling partnerships remain possible.
What do you think of Brazilian clubs pushing back against possible betting restrictions? Let us know your thoughts in the comments below.
