Different Prices for Same 24-25 Keeper Kits Are Insane

Aug 14, 2024

by Chris

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Pricing Disparity: Identical Adidas goalkeeper kits are priced differently based on the club badge and league.
Price Examples: Rotherham United's kit costs £49, while Manchester City's costs £80, and Real Madrid's kit is €100 compared to Exeter City's €58.
Cause of Price Variation: Club prestige and the league are the primary drivers of the price differences despite the kits being identical.

The pricing disparity between goalkeeper kits for the 2024-25 season is astonishing, it has been spotted by Rotherham United fan @hicksy_rufc.

Keeper Kit Price Discrepancy: A Badge's Big Impact

Identical adidas keeper jerseys can vary wildly in price solely due to the club badge and the league it represents.

Madrid's kit has almost double the price of the same Exeter kit

For instance, the Rotherham United 24-25 keeper kit retails at £49 GBP, while the Manchester City 24-25 counterpart costs a hefty £80 GBP. Other English teams charge between £50 and £60.

Similarly, it's for Adidas kits. Real Madrid's keeper kit commands a €100 price tag, compared to just €58 (£50) for Exeter City's version.

It's evident that the prestige of the club and the league significantly influence the final cost of the jersey despite the underlying product remaining unchanged. This is, of course, also because brands have to pay heavily for big teams - Adidas must pay Madrid around €100 million/year.

Are these price differences justified? Let us know in the comments below.