No More Nike - Adidas to Sign Brazil Kit Deal?

Sep 24, 2024

by PTG

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Potential New Kit Supplier: The Brazilian Football Confederation (CBF) has received a multi-billion dollar offer from Adidas to be their kit supplier after 2026.
Adidas Offer: Adidas has offered Brazil a 10-year kit deal worth approximately $100 million per year, totaling over $1 billion.
Current Situation: The CBF is waiting for a counter-proposal from Nike in October, as their current offer of $35 million is significantly lower than the requested $100 million annually, while Puma may also make an offer in 2025.

The CBF (Brazilian Football Confederation) is said to have rejected Nike's first renewal offer, while they have also received a multi-billion dollar offer to become Brazil's kit supplier after 2026, according to UOL and Flashscore.

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Adidas to Sign Brazil Kit Deal?

Adidas' offer to Brazil is a new 10-year kit deal worth approximately $100 million per year, for a total value of more than $1 billion.

The value of the proposed Adidas kit deal with Brazil ($100m ~ €90m/year) is close to the value of the previous Nike DFB (Germany) deal (€100m/year).

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The CBF wants to receive around $100 million a year in a new kit deal after 2026, but Nike's initial offer is said to be much lower. Brazil's current Nike deal is worth $35 million a year.

Flashscore also said that PUMA has not ruled out entering the dispute, but will wait until January 2025 to understand the scenario and possibly make a proposal.

UOL, on the other hand, said that the CBF is waiting for a counter-proposal from Nike in October to determine the situation as soon as possible.