Deals

Selangor FC has officially announced its return to Adidas as the club's official kit partner, ending their previous agreement with Joma. The announcement was made via an official club video with the message "Back where it belongs," marking the reunion of the Malaysian club and the German sportswear brand after 16 years.

The highly anticipated Adidas Selangor FC 26-27 home and away kits are scheduled to be launched on August 20. Early design information indicates that the home kit will feature the club's traditional red and yellow colors, the away kit will be predominantly yellow, and a blue third kit is also planned for the upcoming season.

While fans are excited about the return of the iconic Three Stripes, there has been some early speculation regarding the potential use of standard templates and retail pricing. Nevertheless, the reunion represents a significant milestone for the club as they prepare for the new campaign.

Aston Villa has officially announced a three-year partnership extension with Kaizen Gaming, confirming Betano as the club's Official Sleeve Partner until the end of the 28-29 season. The agreement is the most valuable sleeve sponsorship deal in the history of the club, reportedly doubled to 4 million GBP per season.

Previously serving as Aston Villa's front-of-shirt principal partner since 2024, Betano transitions to the left sleeve of the official match shirts. This strategic shift allows the club to maintain a lucrative commercial relationship while complying with the Premier League's voluntary ban on front-of-shirt gambling sponsors, which takes effect at the start of the 26-27 season.

Japanese rugby team Urayasu D-Rocks has officially announced a new kit supplier agreement with Italian brand Macron, which will take effect starting from the 26-27 season. The partnership was facilitated through Alma Sports, Macron's official distributor in Japan, and marks a new era for the Japan Rugby League One side.

Macron replaces Under Armour as the club's official gear supplier, following the conclusion of the previous contract at the end of the 25-26 campaign. The new Macron kits for Urayasu D-Rocks are expected to be revealed soon as the team prepares for the upcoming season.

Spanish club CD Tenerife has officially announced a new kit supplier deal with Italian brand Macron, effective from the 26-27 season. The agreement coincides with the club's return to the Segunda División (LaLiga Hypermotion) and will see Macron provide technical apparel for both the first team and the youth academy squads.

The arrival of Macron marks the end of a 13-year partnership with Hummel, which was one of the longest-running technical supplier deals in Spanish football. According to the announcement, Macron will deliver custom collections that celebrate Tenerife's heritage, identity, and local community, featuring bespoke details designed specifically for the blanquiazules.

Following the announcement, anticipation is already building among the fanbase for the reveal of the new kits. While no official release date has been confirmed yet, supporters are eagerly waiting to see the fresh designs the Italian brand has prepared for the 26-27 campaign.

FAW has just shared a teaser image hinting that it will announce a new partnership with SUDU, bringing its 13-year collaboration with Adidas to an end. The deal will be officially announced tomorrow, August 7.

SUDU takes over as the Official Technical Kit Supplier across all Cymru national teams under a vertical commercial model that integrates design, manufacturing, and direct retail.

No More Adidas After 13 Years: Wales to Sign Sudu Kit Deal

Apr 16, 2026

Global fintech firm Revolut has expanded its partnership with Italian Serie A side Como 1907 to become the club's official Front-of-Shirt Partner starting from the 26-27 season. Having previously served as Como's Global Banking and FX Partner since 2025, Revolut's logo will now feature prominently on the front of the club's playing kits across all domestic and European competitions.

The expanded agreement builds on the financial operations Revolut Business provides to the club while creating new opportunities for fan engagement. Como supporters will benefit from exclusive ticket pre-sales, co-branded products, merchandise discounts, and matchday activations featuring head coach Cesc Fàbregas and first-team players.

The new 26-27 home jersey, designed by adidas in collaboration with Chief Brand Officer Rhuigi Villaseñor, debuts the white Revolut sponsor text across its royal blue, pinstriped chest.

Manchester United have officially announced a multi-year partnership with Betway, making the online gaming brand the club's new Official Principal Partner and Exclusive Global Betting Partner starting from the 26-27 season. As part of the agreement, the Betway logo will feature across the training kit for both the men's and women's teams, as well as around Old Trafford on matchdays.

Reported to be worth around £20 million per season, the deal represents the biggest standalone training kit sponsorship in world football history. Manchester United had gone without a main training wear sponsor during the 25-26 season following the expiration of their previous deal with Tezos in June 2025.

The announcement comes into effect as Premier League regulations prohibiting gambling companies on the front of matchday shirts begin in the 26-27 season. Since the ban does not extend to training apparel or sleeve sponsorships, Manchester United were able to secure lucrative commercial terms while fully adhering to the league's updated guidelines.

FAW has just shared a teaser image hinting that it will announce a new partnership with SUDU, bringing its 13-year collaboration with Adidas to an end. The deal will be officially announced tomorrow, August 7.

SUDU takes over as the Official Technical Kit Supplier across all Cymru national teams under a vertical commercial model that integrates design, manufacturing, and direct retail.

No More Adidas After 13 Years: Wales to Sign Sudu Kit Deal

Apr 16, 2026

Manchester United have officially announced a multi-year partnership with Betway, making the online gaming brand the club's new Official Principal Partner and Exclusive Global Betting Partner starting from the 26-27 season. As part of the agreement, the Betway logo will feature across the training kit for both the men's and women's teams, as well as around Old Trafford on matchdays.

Reported to be worth around £20 million per season, the deal represents the biggest standalone training kit sponsorship in world football history. Manchester United had gone without a main training wear sponsor during the 25-26 season following the expiration of their previous deal with Tezos in June 2025.

The announcement comes into effect as Premier League regulations prohibiting gambling companies on the front of matchday shirts begin in the 26-27 season. Since the ban does not extend to training apparel or sleeve sponsorships, Manchester United were able to secure lucrative commercial terms while fully adhering to the league's updated guidelines.

Inter Milan have officially announced a multi-year partnership with Spanish banking giant BBVA, who becomes the club's new Official Sleeve Partner. The BBVA logo will appear on the sleeve of the men's and women's first-team kits starting in the 26-27 season, as well as on the U23, U20, and Inter Legends shirts.

In addition to the sleeve presence for senior teams, BBVA will serve as the main front-of-shirt partner for Inter's youth academy teams from the U18 level down. The new deal replaces the club's previous sleeve agreement with Gate.io. Visually, the BBVA logo is styled in bright yellow on Inter's 26-27 home kit, perfectly matching the yellow accents of the Nike Swoosh, club crest stars, and main sponsor Betsson.sport.

Global fintech firm Revolut has expanded its partnership with Italian Serie A side Como 1907 to become the club's official Front-of-Shirt Partner starting from the 26-27 season. Having previously served as Como's Global Banking and FX Partner since 2025, Revolut's logo will now feature prominently on the front of the club's playing kits across all domestic and European competitions.

The expanded agreement builds on the financial operations Revolut Business provides to the club while creating new opportunities for fan engagement. Como supporters will benefit from exclusive ticket pre-sales, co-branded products, merchandise discounts, and matchday activations featuring head coach Cesc Fàbregas and first-team players.

The new 26-27 home jersey, designed by adidas in collaboration with Chief Brand Officer Rhuigi Villaseñor, debuts the white Revolut sponsor text across its royal blue, pinstriped chest.

Aston Villa has officially announced a three-year partnership extension with Kaizen Gaming, confirming Betano as the club's Official Sleeve Partner until the end of the 28-29 season. The agreement is the most valuable sleeve sponsorship deal in the history of the club, reportedly doubled to 4 million GBP per season.

Previously serving as Aston Villa's front-of-shirt principal partner since 2024, Betano transitions to the left sleeve of the official match shirts. This strategic shift allows the club to maintain a lucrative commercial relationship while complying with the Premier League's voluntary ban on front-of-shirt gambling sponsors, which takes effect at the start of the 26-27 season.

Japanese rugby team Urayasu D-Rocks has officially announced a new kit supplier agreement with Italian brand Macron, which will take effect starting from the 26-27 season. The partnership was facilitated through Alma Sports, Macron's official distributor in Japan, and marks a new era for the Japan Rugby League One side.

Macron replaces Under Armour as the club's official gear supplier, following the conclusion of the previous contract at the end of the 25-26 campaign. The new Macron kits for Urayasu D-Rocks are expected to be revealed soon as the team prepares for the upcoming season.

Spanish club CD Tenerife has officially announced a new kit supplier deal with Italian brand Macron, effective from the 26-27 season. The agreement coincides with the club's return to the Segunda División (LaLiga Hypermotion) and will see Macron provide technical apparel for both the first team and the youth academy squads.

The arrival of Macron marks the end of a 13-year partnership with Hummel, which was one of the longest-running technical supplier deals in Spanish football. According to the announcement, Macron will deliver custom collections that celebrate Tenerife's heritage, identity, and local community, featuring bespoke details designed specifically for the blanquiazules.

Following the announcement, anticipation is already building among the fanbase for the reveal of the new kits. While no official release date has been confirmed yet, supporters are eagerly waiting to see the fresh designs the Italian brand has prepared for the 26-27 campaign.

FAW has just shared a teaser image hinting that it will announce a new partnership with SUDU, bringing its 13-year collaboration with Adidas to an end. The deal will be officially announced tomorrow, August 7.

SUDU takes over as the Official Technical Kit Supplier across all Cymru national teams under a vertical commercial model that integrates design, manufacturing, and direct retail.

No More Adidas After 13 Years: Wales to Sign Sudu Kit Deal

Apr 16, 2026

Global fintech firm Revolut has expanded its partnership with Italian Serie A side Como 1907 to become the club's official Front-of-Shirt Partner starting from the 26-27 season. Having previously served as Como's Global Banking and FX Partner since 2025, Revolut's logo will now feature prominently on the front of the club's playing kits across all domestic and European competitions.

The expanded agreement builds on the financial operations Revolut Business provides to the club while creating new opportunities for fan engagement. Como supporters will benefit from exclusive ticket pre-sales, co-branded products, merchandise discounts, and matchday activations featuring head coach Cesc Fàbregas and first-team players.

The new 26-27 home jersey, designed by adidas in collaboration with Chief Brand Officer Rhuigi Villaseñor, debuts the white Revolut sponsor text across its royal blue, pinstriped chest.

Aston Villa has officially announced a three-year partnership extension with Kaizen Gaming, confirming Betano as the club's Official Sleeve Partner until the end of the 28-29 season. The agreement is the most valuable sleeve sponsorship deal in the history of the club, reportedly doubled to 4 million GBP per season.

Previously serving as Aston Villa's front-of-shirt principal partner since 2024, Betano transitions to the left sleeve of the official match shirts. This strategic shift allows the club to maintain a lucrative commercial relationship while complying with the Premier League's voluntary ban on front-of-shirt gambling sponsors, which takes effect at the start of the 26-27 season.

Japanese rugby team Urayasu D-Rocks has officially announced a new kit supplier agreement with Italian brand Macron, which will take effect starting from the 26-27 season. The partnership was facilitated through Alma Sports, Macron's official distributor in Japan, and marks a new era for the Japan Rugby League One side.

Macron replaces Under Armour as the club's official gear supplier, following the conclusion of the previous contract at the end of the 25-26 campaign. The new Macron kits for Urayasu D-Rocks are expected to be revealed soon as the team prepares for the upcoming season.

Spanish club CD Tenerife has officially announced a new kit supplier deal with Italian brand Macron, effective from the 26-27 season. The agreement coincides with the club's return to the Segunda División (LaLiga Hypermotion) and will see Macron provide technical apparel for both the first team and the youth academy squads.

The arrival of Macron marks the end of a 13-year partnership with Hummel, which was one of the longest-running technical supplier deals in Spanish football. According to the announcement, Macron will deliver custom collections that celebrate Tenerife's heritage, identity, and local community, featuring bespoke details designed specifically for the blanquiazules.

Following the announcement, anticipation is already building among the fanbase for the reveal of the new kits. While no official release date has been confirmed yet, supporters are eagerly waiting to see the fresh designs the Italian brand has prepared for the 26-27 campaign.

Selangor FC has officially announced its return to Adidas as the club's official kit partner, ending their previous agreement with Joma. The announcement was made via an official club video with the message "Back where it belongs," marking the reunion of the Malaysian club and the German sportswear brand after 16 years.

The highly anticipated Adidas Selangor FC 26-27 home and away kits are scheduled to be launched on August 20. Early design information indicates that the home kit will feature the club's traditional red and yellow colors, the away kit will be predominantly yellow, and a blue third kit is also planned for the upcoming season.

While fans are excited about the return of the iconic Three Stripes, there has been some early speculation regarding the potential use of standard templates and retail pricing. Nevertheless, the reunion represents a significant milestone for the club as they prepare for the new campaign.

Real Valladolid has officially announced a new kit supplier agreement with Reebok, replacing Kappa. The partnership marks a significant return for the brand to Spanish football and will see Reebok serve as the club's technical sponsor until the summer of 2029. This three-year deal will officially commence from the 2026-27 season.

The announcement event took place on July 4, 2026, at the historic Valladolid Cathedral. To celebrate the start of this new era, the presentation featured a special live performance by the Escuela Municipal de Música de Valladolid, who played a symphonic rendition of the club's anthem.

As part of the agreement brokered via SportsHubGroup, Reebok will manufacture all match and training kits for Real Valladolid. Additionally, the brand will release exclusive fan products and lifestyle collections for the club's supporters over the course of the next three seasons.

French club Le Havre AC has officially announced Hummel as its new kit supplier, starting from the 2026-27 season. This confirms previous reports of the club ending its short-lived partnership with Umbro after just one season.

The official announcement emphasizes the fusion of both brands' rich histories and a deep respect for Le Havre's traditional sky blue and navy colors. Hummel takes over following the bankruptcy of Umbro's French distributor, Royer, which caused significant delivery issues during the previous campaign.

Fans have shared their excitement for the new partnership across social media, anticipating stylish designs that honor the club's heritage. The first Hummel Le Havre kits for the 2026-27 season are expected to be unveiled shortly.