Adidas Brings Back the Trefoil Logo to High Performance Products
Oct 31, 2024, by Phan Tich Giay
- Trefoil Logo Return: Adidas reintroduced the Trefoil logo on high-performance products, including third kits, retro collections, and signature boots.
- Sales Increase: The return of the Trefoil logo resulted in significant sales increases, with apparel up 5% and footwear up 14%.
- Future Use: Due to the success, Adidas will continue using the Trefoil logo on the 25-26 third kit collection.
This season, Adidas has brought back the Trefoil logo on a number of high performance products, including the 24-25 third kit collection, the Original 24-25 Retro collection and even the upcoming Predator 24 Beckham signature boot. This has had a strong impact on fans and Adidas' football revenues have increased significantly.
Adidas Brings Back the Trefoil Logo
The first thing to mention is that Adidas has brought back the Trefoil logo on the 24-25 third kit of the elite teams. It brings back the classic look to the jersey and will delight the fans.
The Adidas Trefoil elite teams 24-25 third kits were well received and highly rated. In particular, the Juventus 24-25 third kit was totally sold out.
As well as the 24-25 third kit, Adidas also used the Trefoil logo on the Originals 24-25 third retro collection for its clubs.
As well as apparel, Adidas has also brought back the Trefoil logo on the Predator 24 Beckham signature boots, which will be launched on 7 November.
Adidas Predator 'David Beckham' 2024 Boots Leaked
Adidas' decision to bring back the Trefoil logo on its performance products paid off. Apparel sales increased 5%, mainly driven by strong double-digit growth in Football. Footwear revenues increased 14% on a currency-neutral basis during the quarter, led by strong double-digit growth in Originals.
Following the success of the 24-25 season, Adidas will continue to use the Trefoil logo on the 25-26 third kit collection.
Leaked: Adidas Elite Teams 25-26 Third Kits to Feature Trefoil Logo, Colors Leaked
Do you like the return of the Trefoil logo to Adidas performance products? Comment below.
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