Borussia Dortmund Sells 500,000 Kits Per Season, Prepares Special Edition Release for 24-25 Season
- Annual Kit Sales: Borussia Dortmund sells approximately 500,000 kits each year, generating roughly 10 million euros in net income.
- Special Edition Success: The club's 50th anniversary Westfalenstadion special edition jersey sold 75,000 units.
- Upcoming Special Kit: Borussia Dortmund will release an "electricity yellow" special edition kit in spring 2025.
German sports newspaper Sport Bild has revealed some interesting facts about Borussia Dortmund's kit business.
BVB Sells Half a Million Kits a Year, Excluding Special Releases
According to Sport Bild, Borussia Dortmund (BVB) consistently sells around 500,000 jerseys annually. With these sales, the club is generating approximately 10 million euros net income per season. This figure doesn’t include special edition kits, such as the 50th anniversary Westfalenstadion jersey, which sold an impressive 75,000 units on its own.
Last year's special-edition kit sold 75,000 units
BVB’s earnings per kit depend on the distribution channel. When sold directly through the club’s fan shop, BVB retains 25 to 30 euros from the typical 90 euro price tag. However, if sold by other retailers, the club only makes around five to seven euros per jersey.
BVB’s marketing head Carsten Cramer hinted at another potential special edition kit release in the coming months. This confirms information by Footy Headlines, who revealed several months ago that Borussia will release an electricity yellow special kit in spring 2025.
Bundesliga clubs are permitted to wear up to six different jerseys per season
According to DFL regulations, Bundesliga clubs are permitted to wear up to six different jerseys per season, which includes home, away, alternate, and two special jerseys, along with the next season's kit for matchdays 33 and 34.
Check out all Dortmund kits on Football Kit Archive
Are you surprised that Dortmund sells 500,000 kits per season? Let us know in the comments below.
FC Barcelona 26-27 Home Kit Spotted on Sale Ahead of Official Launch
The FC Barcelona 26-27 home kit has been spotted on sale well before its official presentation. The new Nike jersey is currently available for purchase at JD Sports in Thailand, both in physical retail stores and online.
The early availability appears to be happening in multiple regions, with reports from fans mentioning sightings in stores across the United States.
Schlotterbeck Deliberately Wears His Football Socks the Wrong Way Round
Borussia Dortmund and Germany defender Nico Schlotterbeck has a very specific habit regarding his matchday attire. The centre-back deliberately wears his football socks the wrong way round - the back is on the front, and the front is on the back.
In 2025, the Borussia Dortmund & Germany center back once told SPORT1 that this was one of his unique habits.
Urawa Red Diamonds 26-27 Home Kit Teased - Launch Next Week
Japanese J1 League club Urawa Red Diamonds have officially teased their new 26-27 kit. The club announced through their official social media channels that the full details and design of the new uniform will be revealed on June 26, 2026.
The teaser image released by the club gives very little away regarding the actual design of the shirt, but it confirms the continuation of their long-standing partnership with American sportswear brand Nike.
A Look Back at World Cup Shirt Number Typography
Football kit design account @PaladarNegroWeb has shared an interesting retrospective on the typography used for shirt numbers in recent World Cups. The visual language of football kits is often defined by these details, with fonts becoming instantly recognizable symbols of specific tournaments and eras.
The collage highlights various iconic typefaces worn by national teams on the biggest stage. spanning from the 2006 World Cup to the FIFA World Cup.
This overview is part of an ongoing series by the account exploring the visual elements of football. It serves as a great reminder of how deeply typography impacts the overall aesthetic and legacy of a football shirt.
