Tottenham Removes Name From Logo

Nov 18, 2024

by PTG

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Logo Update: Tottenham's main logo for 2025 remains the same, but with the removal of the "Tottenham Hotspur" text.
New Visuals: The club introduced a silhouette version of the cockerel logo, a modernized THFC monogram, a new font, and a new supporting color palette.
Brand Identity: The new brand identity is a modernized version of the original typeface created 20 years ago and is inspired by the club's history.

Tottenham has updated its logo and announced a new visual identity today.

Updated Tottenham Crest

The 2025 Tottenham logo is the same as before, just with the 'Tottenham Hotspur' text removed.

The world-famous cockerel stands prouder than ever and is supported by a silhouette version, along with the reintroduction of the THFC monogram and new colors, patterns, and hallmarks linked to the Club’s heritage.

Tottenham 2025 Logotypes

In addition to the new main logo, Tottenham has also released a minimalist silhouette version that allows for a more playful expression of the brand, plus a modernized THFC monogram. The monogram has been a fan favorite since the 1950s.

New Tottenham Brand Identity

Tottenham also revealed its new font and new supporting colors. Based on the club's iconic typeface, created almost 20 years ago, Spurs has kept the style and modernized it slightly to create a new brand identity for the team.

In addition to the new logo, Spurs has also introduced a new palette of supporting colors inspired by iconic elements from the club's history.

Introducing the Club’s remastered brand identity, embracing our rich history and unmistakable heritage.

The cockerel reimagined. An icon reborn. Our font remastered.

To Dare Is To Do. 🤍
— Tottenham Hotspur (@SpursOfficial) November 18, 2024