Red Bull Takeover: All-New RB Omiya Ardija Logo Released
- Red Bull Acquisition: Red Bull acquired 100% of the shares of the Japanese third-division team, Omiya Ardija, in August 2024.
- New Branding: Red Bull has launched a new logo and branding for the team, now called RB Omiya Ardija, which will officially take effect in January 2025.
- Color Retention: Despite the takeover and new branding, the team will retain its original navy and orange color scheme.
Update - November 9, 2024: Earlier this week, RB Omiya Ardija was officially low-quality image of before.
In August 2024, the Energy drinks company Red Bull acquired 100% of shares of the third-division Japanese team Omiya Ardija. Now, Red Bull has launched an all-new logo and other club properties.
The new Red Bull team, Omiya Ardija, is based in Saitama, a city north of Tokyo with over a million inhabitants.
RB Omiya Ardija Announced - New Name & Logo, Club to Keep Orange and Blue Colors
RB Omiya Ardija and Red Bull GmbH hosted a special event, the "Red Bull Omiya Ardija Club Property Announcement," in Tokyo, where the club revealed new branding elements set to take effect in January 2025. The event included the unveiling of the club's new emblem, logo, and other visual elements.
New Club Name
In line with its other clubs, Red Bull has changed the name of Omiya Ardija. The team is now called RB Omiya Ardija. The name does not include the full Red Bull because sponsor names are forbidden in team names in Japan, as is the case in the German Bundesliga, for example (RB Leipzig).
New Club Logo
Unfortunately, the new RB Omiya Ardija logo builds on the silhouette of the other standardized Red Bull football teams, and the Leipzig crest in particular.
The only little difference is the addition of an orange border, the club's classic color.
No New Club Colors?
In contrast to previous takeovers of Red Bull, we might see no change in the navy and orange colors of the Japanese club. In August 2024, Red Bull announced that they "will respect the team name and club colors."
What do you think of Red Bull changing a whole team again? Let us know in the comments below.
Adidas Launches Special 26-27 Dog Kit for Real Madrid
Adidas has released a dedicated kit for dogs linked to Real Madrid. The designs adapt the club's new 2026-2027 home kit.
The collection lets fans outfit their pets to match the team's look. It builds on Adidas's growing range of pet products, including similar jerseys created for select national teams ahead of the 2026 World Cup.
Arsenal Sends Kit Without Adidas Logo & Arsenal Crest
Arsenal shirt collector @NathanPanter_52 has posted images of the 26-27 home shirt bought for £136 that is missing both the Adidas logo and the club crest. The item is an official product - it is very uncommon that something like that happens.
LEAKED: Adidas to Upgrade Leeds United to Local Elite Tier
As spotted by @theadelites, a new customisation option on the Leeds United club shop website allows fans to chosse between replica and authentic kits (added by error too early). This probably means that Adidas has upgraded the club from the B Premium tier to one of the Local A Elite tiers. The move gives fans the option to select authentic kits built around advanced Climacool+ performance technology.
Reports from February indicated similar upgrades for clubs including Ajax and Lyon ahead of the 2026-27 season, but Adidas apparently postponed/scrapped these. Adidas previously already upgraded British teams Celtic, Aston Villa, and Newcastle United.
A quick color analysis of Newcastle's 26-27 home kit. It are not the colors that make this shirt bad, unlike the Madrid 26-27 kit.
