Red Bull Takeover: All-New RB Omiya Ardija Logo Released
- Red Bull Acquisition: Red Bull acquired 100% of the shares of the Japanese third-division team, Omiya Ardija, in August 2024.
- New Branding: Red Bull has launched a new logo and branding for the team, now called RB Omiya Ardija, which will officially take effect in January 2025.
- Color Retention: Despite the takeover and new branding, the team will retain its original navy and orange color scheme.
Update - November 9, 2024: Earlier this week, RB Omiya Ardija was officially low-quality image of before.
In August 2024, the Energy drinks company Red Bull acquired 100% of shares of the third-division Japanese team Omiya Ardija. Now, Red Bull has launched an all-new logo and other club properties.
The new Red Bull team, Omiya Ardija, is based in Saitama, a city north of Tokyo with over a million inhabitants.
RB Omiya Ardija Announced - New Name & Logo, Club to Keep Orange and Blue Colors
RB Omiya Ardija and Red Bull GmbH hosted a special event, the "Red Bull Omiya Ardija Club Property Announcement," in Tokyo, where the club revealed new branding elements set to take effect in January 2025. The event included the unveiling of the club's new emblem, logo, and other visual elements.
New Club Name
In line with its other clubs, Red Bull has changed the name of Omiya Ardija. The team is now called RB Omiya Ardija. The name does not include the full Red Bull because sponsor names are forbidden in team names in Japan, as is the case in the German Bundesliga, for example (RB Leipzig).
New Club Logo
Unfortunately, the new RB Omiya Ardija logo builds on the silhouette of the other standardized Red Bull football teams, and the Leipzig crest in particular.
The only little difference is the addition of an orange border, the club's classic color.
No New Club Colors?
In contrast to previous takeovers of Red Bull, we might see no change in the navy and orange colors of the Japanese club. In August 2024, Red Bull announced that they "will respect the team name and club colors."
What do you think of Red Bull changing a whole team again? Let us know in the comments below.
Campobasso 26-27 Home, Away & Third Kits Revealed
Italian Serie C side Campobasso FC have officially unveiled their new Nike home, away, and third kits for the 2026-27 season.
They introduce designs based on teamwear but nicely customised by the team.
The home retains the classic stripes, the away comes with a navy vertical stripe, while the third is black and gold.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.