Red Bull Wanted to "Respect Club Colors," but They Destroyed the Club's Crest
Nov 10, 2024, by Chris
- Red Bull Takeover: Red Bull's acquisition of Ōmiya Ardija has been met with backlash due to a new logo design.
- Logo Controversy: The new crest removed the club's squirrel mascot and significantly resembles the RB Leipzig logo.
- Color Concerns: While Red Bull has stated it will respect club colors, there are concerns that the club's traditional navy and orange colors will be replaced by Red Bull's red and white, which occurred with another of its takeovers.
Red Bull's latest takeover of the Japanese club Ōmiya Ardija has sparked controversy after the unveiling of their all-new club crest.
We will respect the team name and club colors and actively take on new challenges based on the 26-year history that the club has built up
Red Bull Takeover: A Controversial New Logo for Omiya Ardija
After the takeover in August 2024, Red Bull said that they would "respect the team name and club colors." Despite that, the redesign has removed the iconic squirrel mascot—a key symbol linked to the club’s identity and almost everything else. The new logo bears a striking resemblance to that of RB Leipzig, with only a border added, completely erasing the club's heritage.
The Fate of the Club’s Identity Already Happened in Brazil
While Red Bull has promised to preserve the club’s traditional navy and orange colors, fans are left questioning whether these will remain or if the brand’s familiar red and white palette will eventually dominate. This shift is reminiscent of what happened to Red Bull Bragantino in Brazil, where the club's original white and black colors were replaced with red and white kits.
The announcement pictures show the club's navy and orange colors, which is a good sign that the club will not be losing its colors soon.
Footy Headlines expects the first Omiya Ardija jerseys under the Red Bull ownership to have the traditional colors of navy and orange. Future season shirts might see a shift towards Red Bull's colors - as for Bragantino in Brazil.
Will the iconic Ardija colors survive, or will Red Bull’s branding gradually erase the club’s history? Let us know in the comments below.
FIFA ASEAN Cup Features Same Left-Sleeve Kit Badge as in 2026 FIFA World Cup Final
The opening match between Laos and Brunei provided a full reveal of the sleeve patch pairing for the inaugural FIFA-organized Southeast Asian tournament.
Moving away from the previously expected navy blue, the official tournament patches feature a clean white base. Most notably, the "Football Unites the World" sleeve patch on the left arm is the exact same design that made a single, exclusive appearance at the recent World Cup Final between Spain and Argentina.
Big thanks to @What The Kit for spotting and making the collage.
Adidas River Plate 1996 Long-Sleeve Remake Kit Leaked
We can leak two images of the long-sleeve remake edition of the upcoming Adidas River Plate 1996 remake home kit, offering another look at the faithful recreation of the iconic design worn during River's 1996 Copa Libertadores triumph. The jersey features the club's traditional white base complemented by the famous red diagonal sash and an all-over tonal pattern of club shields and motifs. Authentic 1990s detailing completes the retro aesthetic, including a striped polo collar, a centered Adidas wordmark, the vintage CARP crest on the chest, a stitched sleeve badge, and classic three-stripe bands wrapped around both sleeves.
Grêmio Announce Pitaco as New Front-of-Shirt Sponsor
Grêmio Foot-Ball Porto Alegrense have officially announced Pitaco as their new principal front-of-shirt sponsor. The three-year agreement sees the Brazilian sports platform take over the prime central chest position on the club's New Balance jerseys. This long-awaited deal ends a vacancy of roughly ten months for the Tricolor Gaúcho's main shirt sponsor slot following the early termination of their previous deal with Alfa Bet in late 2025.
Originally established as a fantasy sports company before expanding into regulated sports betting under the international Draftea group, Pitaco will feature across Grêmio's kits through 2029. The partnership is reportedly valued between 40 million and 46 million Brazilian Real per year (around 8 million USD/year) , totaling around 140 million Real across the entire three-year period, placing Grêmio's uniform among the five most valuable commercial shirts in Brazilian football.
The white Pitaco logo and wordmark sit directly across the middle of the iconic blue, black, and white striped kit, joining existing partners such as Banrisul, Coral, and Havan. Grêmio are scheduled to debut the newly branded shirts immediately in upcoming Campeonato Brasileiro matches.