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Red Bull Wanted to "Respect Club Colors," but They Destroyed the Club's Crest

  • Red Bull Takeover: Red Bull's acquisition of Ōmiya Ardija has been met with backlash due to a new logo design.
  • Logo Controversy: The new crest removed the club's squirrel mascot and significantly resembles the RB Leipzig logo.
  • Color Concerns: While Red Bull has stated it will respect club colors, there are concerns that the club's traditional navy and orange colors will be replaced by Red Bull's red and white, which occurred with another of its takeovers.

Red Bull's latest takeover of the Japanese club Ōmiya Ardija has sparked controversy after the unveiling of their all-new club crest.

We will respect the team name and club colors and actively take on new challenges based on the 26-year history that the club has built up

Red Bull Takeover: A Controversial New Logo for Omiya Ardija

After the takeover in August 2024, Red Bull said that they would "respect the team name and club colors." Despite that, the redesign has removed the iconic squirrel mascot—a key symbol linked to the club’s identity and almost everything else. The new logo bears a striking resemblance to that of RB Leipzig, with only a border added, completely erasing the club's heritage.

The Fate of the Club’s Identity Already Happened in Brazil

While Red Bull has promised to preserve the club’s traditional navy and orange colors, fans are left questioning whether these will remain or if the brand’s familiar red and white palette will eventually dominate. This shift is reminiscent of what happened to Red Bull Bragantino in Brazil, where the club's original white and black colors were replaced with red and white kits.

The announcement pictures show the club's navy and orange colors, which is a good sign that the club will not be losing its colors soon.

Footy Headlines expects the first Omiya Ardija jerseys under the Red Bull ownership to have the traditional colors of navy and orange. Future season shirts might see a shift towards Red Bull's colors - as for Bragantino in Brazil.

Will the iconic Ardija colors survive, or will Red Bull’s branding gradually erase the club’s history? Let us know in the comments below.

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NBA to Honor ABA Merger Anniversary With 4 Throwback Jerseys in 26-27 Season - What if More Teams Would Get One?

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River Plate 26-27 Away Kit Leaked - Full Look

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Mantova 1911 26-27 Away Kit Released

Italian club Mantova 1911 and Adidas have officially unveiled the club's new away shirt for the 26-27 season. The new kit introduces a refined design that will be worn throughout their upcoming campaign.

The Adidas Mantova 1911 26-27 away jersey is predominantly red, featuring a classic polo collar with white contrast detailing. White accents are applied to the collar trim, sleeve cuffs, and the Adidas logo on the right chest, offering a clean contrast against the base color. The club crest sits prominently on the left chest, accompanied by sponsor logos across the front.

Red shorts and red socks complete the full kit. Mantova's new away uniform has already debuted on the pitch during pre-season action and is available via official club outlets.

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Bournemouth 26-27 Third Kit Leaked

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FC Barcelona 26-27 Third Kit Leaked - Long-Sleeve Version

Official studio images of the long-sleeve version of FC Barcelona's 26-27 third kit have surfaced online via Barca shirt collector @memorabilia1899, giving fans a complete look at the retro-inspired shirt ahead of its upcoming official presentation.

Designed by Nike, the FC Barcelona 26-27 third shirt pays homage to the classic 1996-97 Kappa away kit. It features a light teal base with a distinctive vertical zigzag split down the center. Navy accents appear on the collar and cuffs, complemented by subtle red piping along the shoulder seams. The design is completed with a traditional full-color Barcelona crest, a navy Spotify sponsor emblem, and a pink Nike Swoosh.

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Xerez Deportivo 26-27 Away Kit Released

Spanish club Xerez Deportivo FC has officially unveiled its new away kit for the 26-27 season, made by technical sponsor Macron. The new design introduces a refined and elegant color scheme for the team's upcoming campaign.

The Macron Xerez Deportivo 26-27 away shirt features a deep maroon base, complemented by golden accents throughout. A monochrome version of the club crest, along with the Macron logo and front sponsors, are all applied in matching gold. The shirt is framed by gold and cream trim along the crew-neck collar and sleeve cuffs, while a subtle tonal pattern adorns the front panel to add texture to the overall aesthetic.

Maroon shorts and socks with gold detailing complete the new Xerez DFC 26-27 away strip.

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Al-Ittihad 26-27 Away Kit Released

Saudi Pro League club Al-Ittihad and Nike have officially launched the club's new away kit for the 26-27 season. Following the reveal of their home strip last month, the new away uniform introduces a refined design deeply rooted in local culture and heritage.

The Nike Al-Ittihad 26-27 away jersey features a light grey base paired with contrasting black trim on the collar, sleeve cuffs, and side panels. A subtle tonal pattern flows across the body, taking inspiration from traditional Arabic calligraphy and the historic architecture of Jeddah's Al-Balad district. Gold accents complete the look, highlighting the Nike Swoosh and the framing around the club crest. The strip is complemented by black sponsor branding, including Al Balad Development Co across the chest.

The new Al-Ittihad 26-27 away kit is now available through official club outlets and select retail stores.

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Al Rayyan SC 26-27 Away Kit Released

Qatari club Al Rayyan SC and technical sponsor Joma have officially launched the new away kit for the 26-27 season. The new strip introduces a sleek blackout design for the upcoming campaign.

The Joma Al Rayyan 26-27 away jersey is predominantly black with dark metallic grey detailing throughout. A subtle checkered pattern is applied to the round collar and sleeve cuffs, along with faint vertical checkered bands running down the body. All logos, including the club crest, Joma branding, and sponsor graphics, appear in tonal dark grey to maintain the stealth look.

The club's founding year, 1967, is printed on the upper back just below the collar. Matching black shorts and socks complete the full Al Rayyan SC 26-27 away strip.

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Atlético Sanluqueño 26-27 Home, Away & Third Kits Released

Spanish side Atlético Sanluqueño and Italian brand Macron have officially revealed the club's new home, away, and third kits for the 26-27 season. The new collection offers a mix of traditional style, retro aesthetics, and a special local tribute.

The Atlético Sanluqueño 26-27 home kit stays true to heritage with classic green and white vertical stripes across the front and lower back, finished with a green crew neck collar and green sleeve cuffs. It is complemented by black shorts and green socks. Meanwhile, the away kit takes on a refined off-white base featuring maroon collar and cuffs, a simplified circular crest, and thin yellow and blue chest stripes.

Completing the set is the dark green 26-27 third kit, which incorporates bright neon green central striping and matching trims. The most notable detail of the third shirt is a printed portrait graphic on the lower front honoring the famous flamenco guitarist Manolo Sanlúcar, who passed away in 2022.

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CD Badajoz 26-27 Home, Away & Third Kits Released

Spanish club CD Badajoz and technical partner Macron have officially launched the team's new kit collection for the 26-27 season. Unveiled under the campaign theme "La piel del Gigante," the new kit range pays homage to the history and identity of Badajoz through tailored design elements across every shirt.

The CD Badajoz 26-27 home kit maintains the club's iconic black and white vertical stripes, enhanced by thin gold pinstripe details and an embossed graphic pattern depicting historic city symbols and lions. The away kit adopts a clean gold base color paired with black accents and a monochromatic badge. Completing the lineup, the third kit comes in purple with fine tonal vertical pinstripes and a classic white collar, alongside a vibrant orange goalkeeper kit.

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Al-Hussein SC 26-27 Away Kit Released

Jordanian Pro League champions Al-Hussein SC have officially revealed their new away kit for the 26-27 season, designed and manufactured by Spanish sportswear brand Kelme.

The Al-Hussein SC 26-27 away jersey features a predominantly black base highlighted by bright yellow side panels, yellow trim on the V-neck collar, and matching accents. A detailed, sublimated dark graphic pattern runs across the front of the body, adding visual texture to the overall look. The Kelme logo on the right chest and the Al-Hussein SC crest on the left chest both stand out in bright yellow.

Crafted from performance-focused breathable fabrics with rapid-ventilation technology, the kit is built to provide peak comfort for players and supporters throughout the upcoming 26-27 campaign.

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AEK Athens 26-27 Home Kit Released

AEK Athens and Nike have officially launched the club's new home kit for the 26-27 season. Returning to a classic aesthetic, the shirt features traditional black and yellow vertical stripes running down the body and sleeves, accompanied by a clean black collar and matching cuff accents.

The Nike Swoosh is rendered in white on the right chest, opposite the official AEK FC crest on the left, with main sponsor Pame Stoixima placed centrally across the front. Alongside the traditional home shirt, the club also revealed two goalkeeper jerseys for the 26-27 campaign.

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Bournemouth 26-27 Kits Available for Just €70

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