The Revival of Dutch Kit Maker Robey
- Foundation and Legacy: Robey was founded in 1947 in Rotterdam and was a major sportswear brand in the Netherlands until the 1980s, known for quality in football, tennis, and volleyball.
- Revival and Customization: After a period of absence, Robey was revived in 2012 and now focuses on offering 100% bespoke custom kits to both professional and amateur clubs.
- Market Presence and Expansion: Robey is a leading kit supplier in the Dutch top divisions and has recently expanded into Germany, with ambitions to grow further internationally.
Adidas currently dominates the football kit market, having and going to sign major clubs and releasing a series of popular Trefoil and anniversary kits. However, the three stripes do not dominate the scene everywhere. In this context, we turn our attention to Robey, a small Dutch brand that is making significant strides in the Dutch football kit market and soon, maybe, outside.
1947: Foundation in Rotterdam & Famous Dutch Sportswear Brand Until the 1980s
Robey was founded in 1947 by Pieter Bey in Rotterdam - the name derives from "Ro" and "Bey," the initial letters of Rotterdam and the surname of Pieter Bey.
Robey's current logo consists of a stylized R with the Robey text underneath. The brand's symbol, the clover, is featured small on every one of Robey's kits. The clover stands for the touch of luck every footballer needs, but also for the feeling of happiness that you experience when you can play football with your teammates.
With globalization an unknown term back then, Robey quickly grew from a small operation into one of the Netherlands’ most iconic sportswear brands. The brand was worn by legendary players like Ronald Koeman, Danny Blind, and even the Dutch national team, even though without a visible Robey logo, as usual back then. Throughout the 1960s, 70s, and 80s, Robey, in the Netherlands, was synonymous with quality sportswear across football, tennis, and volleyball.
Robey is the leading kit maker in the Dutch top divisions
However, since the mid-1980s, Robey has disappeared from the landscape more and more - the brand did not supply any popular football team from 1989 until the early 2010s.
Robey got people talking with its Eel Kit for Eredivisie club Volendam last season
2012: Comeback and New Direction as Custom Kit Experts for Every Club
After years of fading presence, a group of sports-loving Rotterdammers revived the brand in 2012. Robey returned to pro football by signing with the local pro football club Sparta Rotterdam. Marking this resurgence, FC Groningen’s 2015 KNVB Cup victory was celebrated as the first major trophy win for a team donning Robey gear.
2nd, third, and 4th images via Bolzplatzlegenden, Robey's partner in Germany
What is possibly most interesting for many is Robey's approach to amateur clubs - Robey calls himself the "King of Custom." Why? With its program Robey Custom Made, Robey offers every team 100% bespoke kits, including EVERY element of the kit. The minimum to get a custom kit is just 21 pieces. The shirt will be designed in cooperation with Robey's designers.
A match kit is much more than a shirt. Your club colors are unique, so regardless of your level, they deserve a unique treatment as well. That is why, at Robey, custom really means custom. From the Sunday Leagues to the Eredivisie, our design team is raring to go and create custom matchday kits for clubs at every level. From badges and collars to cuffs, patterns, and slogans: the options are endless.
Today, 11 pro clubs and over 300 amateur teams wear Robey kits. Robey leads the kit battle both in the Dutch 1st and 2nd divisions, equipping five teams in each.
In 2024, Robey expanded beyond the Netherlands by signing with German club Fortuna Köln. Rotterdam, being a partner city of Köln, may have facilitated the deal.
Robey 2024-25 Kits
Robey equips each of its teams with 100% bespoke kits, and many designs have received top ratings on the Football Kit Archive. But not just that - the brand also creates custom training and pre-match gear for its clubs.
Footy Headlines has heard that the brand aims to sign more teams outside the Netherlands but has no concrete information on whether the brand is close to agreeing on a deal with a famous non-Dutch club.
Check out the complete Robey football kit history on Football Kit Archive
Do you think small brands like Robey will continue to expand by offering smaller teams custom kits? Let us know in the comments below.
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WorldSoccerShop Shares Best-Selling National Team Kits by US State for 2026
WorldSoccerShop, a major North American online retailer for soccer gear, posted graphics on social media detailing the best-selling national team kits and player jerseys by US state so far in 2026. The data comes exclusively from their sales records and covers both teams and individual players.
The visuals show regional variations in popularity, with teams including Argentina, Mexico, Portugal, Brazil, and Germany leading in different states. Lionel Messi dominates the map for players.
Which state's top seller surprises you the most? Let us know in the comments.
Adidas Leeds United 26-27 Retro Lifestyle Kit Leaked
Adidas Originals will release a retro collection for Leeds United. Recreated by kit insider @KamilBerberler using FIFA Kit Creator, this new lifestyle release promises a heavily nostalgic aesthetic.
The Adidas Leeds United 26-27 Originals shirt features a deep navy blue base, elevated by a tonal, all-over pattern made entirely of classic Adidas Trefoil logos. A strong vintage identity is established through the crisp white Trefoil and the club's universally beloved 'smiley' crest on the chest. The crest and colors are the same used for the Leeds 26-27 away kit, which is yellow, navy, and white.
The long-sleeve silhouette is finished with vibrant yellow shoulder piping, white Three Stripes down the arms, and thickly striped navy, white, and yellow cuffs.
Nike Cryo Shot Mercurial R9 Ronaldo Colorway Leaked - New Images
Nike has shared fresh detailed images of the Cryo Shot Mercurial R9 in the iconic Ronaldo colorway. The model reworks the classic Mercurial Vapor R9 silhouette, originally worn by the Brazilian star during the 1998 World Cup, as a lifestyle sneaker under the new Cryo Shot line.
The colorway uses Varsity Royal and Varsity Maize with metallic silver accents along with black and sail details. It carries the style code IQ8160-400 and will retail for $210.
The pair is scheduled to release on June 30, 2026, as part of Nike's Summer 2026 lineup that adapts multiple heritage football boots for everyday wear. What do you make of this new R9 version? Let us know in the comments.
Thanks to @vladieboi
FC Isle of Man 2026-29 Home Kit Unveiled
FC Isle of Man has introduced its new home kit for the 2026-29 seasons. The design, produced by Hope & Glory, features the club's red and black colors and was selected by members through a vote.
The replica shirt is an EcoKit with a woven club crest. It will be worn by the team in the North West Counties League Premier Division.
Pre-orders are open via the official club shop until June 5, 2026. What are your thoughts on the latest FC Isle of Man home kit? Let us know in the comments.
Mexico Third Kit Debuts On Pitch vs Ghana
The Mexican national team debuted its new third kit during the friendly against Ghana on May 22 at Estadio Cuauhtémoc. The Adidas design features a black base with a tonal MX pattern, tricolor accents from the Mexican flag on the collar and sleeves, and special embroidery details. The full apparel line was also worn, including the usual sponsorship placements.
https://www.footyheadlines.com/2025/04/mexico-2026-se-kit.html
Released on May 11, the kit forms part of Mexico's preparations for the 2026 FIFA World Cup, which the country will co-host for the third time in its history. It results from a collaboration with Someone Somewhere and emphasizes national unity through the "Somos México" message.
The third kit provides an elegant alternative for when home and away colors clash. What do you think of Mexico's new third kit for the 2026-26 World Cup? Let us know in the comments.
Barcelona Releases Limited LaLiga Victory Box for 2025-26 Season
Barcelona has launched a limited edition LaLiga Victory Box to mark the club's 2025-26 title success. Priced at €499.99, the collection is sold exclusively through the official Barça store and is capped at 1,000 units total across available sizes.
Each box contains a player edition 2025-26 home jersey featuring a special commemorative LaLiga champions inscription, an official champions t-shirt, a numbered victory scarf, and a random limited Panini Instant card. The cards include rare parallels, with only 25 units across the run signed by players including Lamine Yamal, Raphinha, Lewandowski, Pedri, and Gavi.
The release follows Barcelona's league triumph in the 2025-26 campaign. Orders are now open with shipping in approximately two weeks. Would you purchase one of these boxes? Let us know in the comments.
Colo-Colo 26-27 Retro Lifestyle Kit Leaked
Kit tracker Kamil Berberler has posted details of a Colo-Colo x adidas Originals Collection long sleeve jersey. The image has been recreated with the FIFA Kit Creator tool.
The Adidas Originals Colo-Colo 2026 jersey is based on the streamlined template, in a no-nonsense black and white colorway. It has a black base with contrasting white logos.
Coritiba 26-27 Away Kit Released
Coritiba has officially revealed its new away jersey for the 2026-27 season. Produced by Diadora, the shirt known as the Jogadeira draws inspiration from the nighttime landscape of Curitiba, reflecting urban lighting, traditional architecture, and the club's deep roots in the city through the 'Curitiba é Coritiba' campaign.
The design emphasizes a dark green base with thinner white vertical stripes for a more contemporary look. It features a white polo collar with matching accents on the shoulders, sleeves, and cuffs. The club crest is on the left chest and the Diadora logo appears in white on the right. A custom jacquard pattern references historic republican posts along Rua XV de Novembro, connected to the 'Pelo Mundo Vai Brilhar' theme.
White shorts and green socks round out the kit. It is now available at official Coxa Store locations and online.
What do you think of the new Coritiba away shirt? Let us know in the comments.
