The Revival of Dutch Kit Maker Robey
Nov 19, 2024, by Chris
- Foundation and Legacy: Robey was founded in 1947 in Rotterdam and was a major sportswear brand in the Netherlands until the 1980s, known for quality in football, tennis, and volleyball.
- Revival and Customization: After a period of absence, Robey was revived in 2012 and now focuses on offering 100% bespoke custom kits to both professional and amateur clubs.
- Market Presence and Expansion: Robey is a leading kit supplier in the Dutch top divisions and has recently expanded into Germany, with ambitions to grow further internationally.
Adidas currently dominates the football kit market, having and going to sign major clubs and releasing a series of popular Trefoil and anniversary kits. However, the three stripes do not dominate the scene everywhere. In this context, we turn our attention to Robey, a small Dutch brand that is making significant strides in the Dutch football kit market and soon, maybe, outside.
1947: Foundation in Rotterdam & Famous Dutch Sportswear Brand Until the 1980s
Robey was founded in 1947 by Pieter Bey in Rotterdam - the name derives from "Ro" and "Bey," the initial letters of Rotterdam and the surname of Pieter Bey.
Robey's current logo consists of a stylized R with the Robey text underneath. The brand's symbol, the clover, is featured small on every one of Robey's kits. The clover stands for the touch of luck every footballer needs, but also for the feeling of happiness that you experience when you can play football with your teammates.
With globalization an unknown term back then, Robey quickly grew from a small operation into one of the Netherlands’ most iconic sportswear brands. The brand was worn by legendary players like Ronald Koeman, Danny Blind, and even the Dutch national team, even though without a visible Robey logo, as usual back then. Throughout the 1960s, 70s, and 80s, Robey, in the Netherlands, was synonymous with quality sportswear across football, tennis, and volleyball.
Robey is the leading kit maker in the Dutch top divisions
However, since the mid-1980s, Robey has disappeared from the landscape more and more - the brand did not supply any popular football team from 1989 until the early 2010s.
Robey got people talking with its Eel Kit for Eredivisie club Volendam last season
2012: Comeback and New Direction as Custom Kit Experts for Every Club
After years of fading presence, a group of sports-loving Rotterdammers revived the brand in 2012. Robey returned to pro football by signing with the local pro football club Sparta Rotterdam. Marking this resurgence, FC Groningen’s 2015 KNVB Cup victory was celebrated as the first major trophy win for a team donning Robey gear.
2nd, third, and 4th images via Bolzplatzlegenden, Robey's partner in Germany
What is possibly most interesting for many is Robey's approach to amateur clubs - Robey calls himself the "King of Custom." Why? With its program Robey Custom Made, Robey offers every team 100% bespoke kits, including EVERY element of the kit. The minimum to get a custom kit is just 21 pieces. The shirt will be designed in cooperation with Robey's designers.
A match kit is much more than a shirt. Your club colors are unique, so regardless of your level, they deserve a unique treatment as well. That is why, at Robey, custom really means custom. From the Sunday Leagues to the Eredivisie, our design team is raring to go and create custom matchday kits for clubs at every level. From badges and collars to cuffs, patterns, and slogans: the options are endless.
Today, 11 pro clubs and over 300 amateur teams wear Robey kits. Robey leads the kit battle both in the Dutch 1st and 2nd divisions, equipping five teams in each.
In 2024, Robey expanded beyond the Netherlands by signing with German club Fortuna Köln. Rotterdam, being a partner city of Köln, may have facilitated the deal.
Robey 2024-25 Kits
Robey equips each of its teams with 100% bespoke kits, and many designs have received top ratings on the Football Kit Archive. But not just that - the brand also creates custom training and pre-match gear for its clubs.
Footy Headlines has heard that the brand aims to sign more teams outside the Netherlands but has no concrete information on whether the brand is close to agreeing on a deal with a famous non-Dutch club.
Check out the complete Robey football kit history on Football Kit Archive
Do you think small brands like Robey will continue to expand by offering smaller teams custom kits? Let us know in the comments below.
Raja Club Athletic 26-27 Home & Away Kits Released
Moroccan heavyweights Raja Club Athletic have officially unveiled their new home and away kits for the 2026-27 season, produced by long-term technical partner Umbro.
The Umbro Raja CA 26-27 home jersey comes in the club's traditional emerald green, distinguished by a striking geometric eagle graphic across the chest that nods to their 'Green Eagles' moniker. White piping traces the raglan sleeves and frames the collar and cuffs, paired with the iconic Umbro diamond and the club's crest on the chest. The home strip is finished with green shorts and matching socks.
Contrasting the home look, the Raja Casablanca 26-27 away jersey is built on a clean white base highlighted by bold green side panels. The shirt features an overlapping green-and-white collar, matching sleeve trim, and monochrome green branding, worn with white shorts and socks. Umbro has also introduced a distinctive goalkeeper jersey featuring a beige and orange chevron pattern.
Limited-Edition Umbro Inter Bogotá x Tres Coronas Kit Released
Colombian side Internacional de Bogotá and kit supplier Umbro have teamed up with iconic Colombian hip-hop duo Tres Coronas to launch a special-edition shirt. The collaboration celebrates the release of the rap outfit's latest studio album, titled "INTER", blending the worlds of Colombian football and Bogotan underground music culture through their shared name.
Reimagining the club's 2026 away jersey, the shirt features a sleek black base adorned with subtle tonal vertical striping. The centerpiece is the album's title, "INTER", boldly rendered across the chest in gothic blackletter typography in a striking red tone. The chest also hosts Umbro's double diamond branding and the Inter Bogotá crest in gold, which is echoed on the sleeves alongside contrasting red and gold cuffs.
Custom details complete the collector's item, including a collaborative Inter x Tres Coronas globe badge on the right sleeve and the duo's official logo positioned below the Inter Bogotá name on the upper back. The special-edition Umbro Inter Bogotá x Tres Coronas shirt was strictly limited to just 100 individually produced units, released exclusively via the club's official online store.
Chesterfield FC 26-27 Home and Away Kits Released
Chesterfield FC and technical sponsor Puma have introduced the club's new home and away kits for the 26-27 campaign. Commemorating the 160th anniversary of the club's founding in 1866, the designs incorporate celebratory elements and feature the logo of long-standing front-of-shirt sponsor Leengate Valves.
The Chesterfield 26-27 home shirt is rendered in the club's classic royal blue, accented by gold detailing across the Puma branding, front sponsor, and a special anniversary badge. Subtle pinstripe ribbing in blue and white decorates the sleeve cuffs and the button-up henley collar, while traditional white shorts and blue socks complete the first-choice look.
For the away kit, the Spireites step out in a predominantly black design distinguished by an offset vertical stripe in two tones of grey running directly through the crest. Metallic silver is used for all brand and partner markings, which is complemented by a stylized retro CFC monogram crest alongside matching black shorts and socks.
Sport Recife 2026 Pink October Kit Released
Brazilian club Sport Recife and kit supplier Kappa have officially unveiled a special shirt in support of the 2026 Pink October (Outubro Rosa) breast cancer awareness campaign. Built around the theme "Paixão que Move Vidas" (Passion that Moves Lives), the initiative aims to raise awareness about early detection and the importance of self-examination, starring four female survivors and supporters in the launch photoshoot.
The Sport Recife 2026 Pink October jersey is predominantly light pink, detailed with subtle tonal horizontal bands running across the front in a nod to the club's traditional striped identity. A black V-neck collar features a contrasting central pink stripe, mirrored cleanly on the sleeve cuffs. Black Kappa Omini branding appears on the right chest opposite the full-color club crest, while the upper back is adorned with a stylized lion graphic flanked by the letters "SPT REC".
The special Sport Recife 2026 Pink October jersey is offered exclusively in women's and youth sizes, available through the club's official online store and the Cazá do Sport store at Ilha do Retiro.
Jordan PSG 26-27 Third Collection Hoodie Leaked
A new lifestyle hoodie from the upcoming Jordan Paris Saint-Germain 26-27 third collection has been shared by PSG experts La Source Parisienne. Arriving in a red base, the pullover hoodie showcases large gold-outlined "PARIS" lettering across the chest, filled with a purple and black graphic pattern and integrated with a golden Jumpman silhouette. Placed directly above the central graphic is a minimalist gold PSG crest, matching the design aesthetic featured throughout the club's wider third range.
