Awesome: MLS Kits Feature Team-Specific Apple TV Logo Sleeve Badge Design
Feb 22, 2025, by Chris
- Custom Sleeve Badges: For the 2025 MLS season, Apple has created custom-designed sleeve patches for each of the league's 30 clubs, with each badge reflecting the individual club's crest elements, official color palette, and visual identity.
- Exclusive to Game-Worn Jerseys: The custom MLS Apple TV sleeve patches are exclusive to game-worn jerseys, making them a distinctive feature of authentic on-field kits, but are not available for retail purchase this year.
- Breaking Brand Norms: The move represents a significant departure from Apple's traditionally strict brand guidelines, which have historically maintained consistent logo presentation across all platforms and partnerships.
Update: Apple TV has released a new video giving us another look at the new MLS Apple TV sleeve badges for all 2025 MLS teams.
Celebrating 30 seasons of MLS with reimagined sleeve patches that draw inspiration from each club’s crest. The 2025 season kicks off February 22 with #MLSSeasonPass on Apple TV. pic.twitter.com/ph0cjWHVYw
— Apple TV (@AppleTV) February 18, 2025
Update: MLS Commissioner Don Garber has given us another look at the bespoke 2025 MLS kit sleeve badges, which will be worn when the league kicks off next weekend. In an unfavorable move, the new custom MLS sleeve badges are not available to purchase this year - we hope they will be next year.
In a groundbreaking move for the 2025 MLS season, Apple has created custom-designed sleeve patches for each of the league's 30 clubs, marking the first time the technology giant has adapted its logo for individual teams in any sport.
MLS Teams Have Custom Apple TV Kit Sleeve Badge in 2025 Season
The custom MLS Apple TV kit sleeve badge initiative, which coincides with Major League Soccer's 30th anniversary season, sees the current monochromatic Apple TV sleeve patches replaced with bespoke designs that incorporate each club's unique visual identity.
For example, Philadelphia Union's Apple TV badge incorporates the team's signature blue center stripe, while Inter Miami's version combines diagonal stripes with a half-and-half pattern, drawing inspiration from both its striped home kit and split-design away jersey.
The bespoke MLS Apple TV sleeve patches are exclusive to game-worn jerseys, making them a distinctive feature of authentic on-field kits. Kits available to purchase feature the previous monochromatic sleeve badges.
This represents a significant departure from Apple's traditionally strict brand guidelines, which have historically maintained consistent logo presentation across all platforms and partnerships. Each patch is specifically tailored to reflect the individual club's distinctive crest elements, official color palette, and visual identity.
The custom patches will appear alongside the MLS crest on all official match jerseys throughout the 2025 season. They are not available to buy.
What do you think about the personalized Apple TV kit badges? Comment below.
Adidas Flamengo 26-27 EQT Collection Released
Adidas and Flamengo have officially launched the club's new Equipment (EQT) retro collection, making the Rubro-Negro the first Brazilian club to receive the iconic line. Inspired by the brand's seminal 1991 and 1992 aesthetics, the 1990s-themed capsule ditches the modern CRF monogram in favor of Flamengo's historic rowing crest with crossed oars and an anchor, placed alongside the classic Adidas Trefoil text logo. The lifestyle collection features five pieces including a color-blocked windbreaker jacket, crewneck sweatshirt, track pants, and graphic t-shirts in the club's signature red, black, and white color scheme.
Go Ahead Eagles 26-27 Third Kit Released
Dutch Eredivisie club Go Ahead Eagles and technical sponsor Stanno have officially unveiled their new third kit for the 2026-27 season. Named "Our Holy Waters," the design serves as a thematic companion to this season's "Our Holy Ground" home and away jerseys, shifting the focus to the club's deep connection with the IJssel river.
The Stanno Go Ahead Eagles 26-27 third shirt is built around an off-white base with fine vertical pinstripes running down the front. The centerpiece of the design is a detailed historic cog ship illustration across the torso, celebrating the Hanseatic maritime history of Deventer. Rich forest green decorates the folded collar and sleeve cuffs, complemented by gold trim and "GAE" lettering embroidered on the collar insert. Sponsor logos and branding appear in a metallic copper-bronze shade, alongside a recolored green and gold club crest.
Matching off-white shorts with green side piping and socks featuring the club's eagle crest complete the full kit. The Go Ahead Eagles 2026-27 third kit is available to purchase immediately through the club's official online store.
EFL Trophy Set to Become 'Jersey Mike's Trophy'
The EFL Trophy is set for another commercial rebrand, with American fast-food chain Jersey Mike's Subs closing in on a record-breaking title sponsorship agreement. The English Football League is finalizing a five-year contract worth approximately £5 million to officially rename the competition the Jersey Mike's Trophy.
The landmark partnership represents the most lucrative commercial deal in the history of the tournament. Participating clubs from League One and League Two, alongside invited Category One academy sides, will benefit from boosted prize money, starting with an initial pool of around £900,000 this season. The agreement directly supports Jersey Mike's major expansion into the UK and Ireland, where the US brand plans to roll out up to 400 store locations.
This move adds yet another chapter to the competition's long lineage of commercial title sponsors. Most recently titled the Vertu Motors Trophy, the tournament has previously operated under numerous memorable names, including the Papa Johns Trophy, Checkatrade Trophy, Johnstone's Paint Trophy, and the nostalgic LDV Vans Trophy.
No More Predator? Pedri Spotted in Next-Gen Adidas adiPURE Whiteout Prototype Boots
FC Barcelona and Spain midfield maestro Pedri has been spotted testing a whiteout prototype of the all-new Adidas adiPURE boots. Following Bayern Munich center-back Jonathan Tah, who stepped out in test pairs earlier this month, Pedri is now the most high-profile Adidas athlete seen taking the unreleased silhouette out onto the pitch.
The sighting comes as Adidas prepares to bring back the revered adiPURE silo for 2027, officially phasing out the Copa series to establish adiPURE as the brand's primary touch-and-leather boot alongside the Predator and F50. The next-generation adiPURE is engineered to combine classic heritage with modern speed, incorporating a plush Pureleather forefoot, a lightweight technical mesh quarter, a free-floating tongue, and a redesigned Adiframe soleplate.
While Pedri has been one of the central figures representing the Predator line, even rocking his personalized "Predri" signature branding, he has occasionally flirted with Copa models during training in previous seasons. Testing the whiteout prototype strongly indicates that Adidas might be positioning the Spanish technician as the premier ambassador to spearhead the revived adiPURE range ahead of its official debut in early 2027.
Steven Bergwijn Wears Unreleased Nike Kobe Mercurial Boots
The Nike Mercurial Mamba soccer cleats are set to be launched on Saturday, September 19, 2026.
