Awesome: MLS Kits Feature Team-Specific Apple TV Logo Sleeve Badge Design
Feb 22, 2025, by Chris
- Custom Sleeve Badges: For the 2025 MLS season, Apple has created custom-designed sleeve patches for each of the league's 30 clubs, with each badge reflecting the individual club's crest elements, official color palette, and visual identity.
- Exclusive to Game-Worn Jerseys: The custom MLS Apple TV sleeve patches are exclusive to game-worn jerseys, making them a distinctive feature of authentic on-field kits, but are not available for retail purchase this year.
- Breaking Brand Norms: The move represents a significant departure from Apple's traditionally strict brand guidelines, which have historically maintained consistent logo presentation across all platforms and partnerships.
Update: Apple TV has released a new video giving us another look at the new MLS Apple TV sleeve badges for all 2025 MLS teams.
Celebrating 30 seasons of MLS with reimagined sleeve patches that draw inspiration from each club’s crest. The 2025 season kicks off February 22 with #MLSSeasonPass on Apple TV. pic.twitter.com/ph0cjWHVYw
— Apple TV (@AppleTV) February 18, 2025
Update: MLS Commissioner Don Garber has given us another look at the bespoke 2025 MLS kit sleeve badges, which will be worn when the league kicks off next weekend. In an unfavorable move, the new custom MLS sleeve badges are not available to purchase this year - we hope they will be next year.
In a groundbreaking move for the 2025 MLS season, Apple has created custom-designed sleeve patches for each of the league's 30 clubs, marking the first time the technology giant has adapted its logo for individual teams in any sport.
MLS Teams Have Custom Apple TV Kit Sleeve Badge in 2025 Season
The custom MLS Apple TV kit sleeve badge initiative, which coincides with Major League Soccer's 30th anniversary season, sees the current monochromatic Apple TV sleeve patches replaced with bespoke designs that incorporate each club's unique visual identity.
For example, Philadelphia Union's Apple TV badge incorporates the team's signature blue center stripe, while Inter Miami's version combines diagonal stripes with a half-and-half pattern, drawing inspiration from both its striped home kit and split-design away jersey.
The bespoke MLS Apple TV sleeve patches are exclusive to game-worn jerseys, making them a distinctive feature of authentic on-field kits. Kits available to purchase feature the previous monochromatic sleeve badges.
This represents a significant departure from Apple's traditionally strict brand guidelines, which have historically maintained consistent logo presentation across all platforms and partnerships. Each patch is specifically tailored to reflect the individual club's distinctive crest elements, official color palette, and visual identity.
The custom patches will appear alongside the MLS crest on all official match jerseys throughout the 2025 season. They are not available to buy.
What do you think about the personalized Apple TV kit badges? Comment below.
Ezeta Announces Portofino FC Kit Deal
Creative football apparel brand Ezeta has officially announced a new partnership with Portofino FC. Revealed today, the collaboration is set to feature a nautical theme inspired by the Italian Dolce Vita, highlighted by anchor and sea motifs.
Airdrieonians 26-27 Third Kit Released
Scottish League One side Airdrieonians FC have officially unveiled their new 2026-27 third kit. Produced by Puma, the new strip will be worn during the club's upcoming league campaign.
The Puma Airdrieonians 2026-27 third shirt introduces a bold purple colorway, based on the Puma teamULTIMATE template.
Erreà Roda JC 26-27 Home Kit Released - No More Kipsta
The new Roda JC Kerkrade 2026-27 home kit, produced by the club's new supplier Erreà who replace Kipsta, has been officially revealed.
Drawing inspiration from the iconic 2000-01 shirt, the kit features the club's traditional yellow and black colors combined with a subtle tone-on-tone diamond pattern woven into the fabric.
The Roda JC 2026-27 home uniform will be available to purchase from July 1 in both the club's physical fanshop and online store.
Mitre Ultimax 26-27 National League Ball Revealed
The official match ball for the 2026-27 Enterprise National League season has been revealed, the Mitre Ultimax Pro. Continuing the three-year partnership between the league and Mitre that began in the 2025-26 season, the new ball features a modern visual update to the iconic Ultimax design.
The predominantly white ball incorporates bold geometric graphics in a mix of dark and vibrant colors, seamlessly blending classic football nostalgia with contemporary performance technology for the upcoming campaign.
Adidas Apollon Limassol 26-27 Kits Released - No More Puma
Cypriot club Apollon Limassol has officially unveiled its new Adidas 2026-27 kits in partnership with football retailer Unisport. The launch introduces a custom but not bespoke collection of shirts for the upcoming season, featuring modern designs across the home, away, and third options to mark the beginning of a new era for the team.
Chelsea Announces Legora as Training Kit Sleeve Sponsor
Chelsea FC have officially announced a multi-year partnership with AI legal platform Legora, who become the club's Official Legal AI Partner starting from the 2026-27 season.
As part of the agreement, the Legora logo will feature on the sleeve of the training kits for Chelsea's men's, women's, and Academy teams.
Founded in 2023, Legora is an agentic AI operating system used for legal work, and this sponsorship marks another addition to the London club's expanding commercial and technological portfolio.
Go Ahead Eagles 26-27 Home & Away Kits Released
Dutch Eredivisie side Go Ahead Eagles have officially unveiled their new home and away kits for the 2026-27 season. The launch was highlighted by a special video released by the club, which proudly showcased their home stadium under the banner of "OUR HOLY GROUND", building excitement for the upcoming campaign.
Made by technical sponsor Stanno, the Go Ahead Eagles 2026-27 home and away shirts offer a fresh aesthetic while staying true to the club's heritage.