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Awesome: MLS Kits Feature Team-Specific Apple TV Logo Sleeve Badge Design

  • Custom Sleeve Badges: For the 2025 MLS season, Apple has created custom-designed sleeve patches for each of the league's 30 clubs, with each badge reflecting the individual club's crest elements, official color palette, and visual identity.
  • Exclusive to Game-Worn Jerseys: The custom MLS Apple TV sleeve patches are exclusive to game-worn jerseys, making them a distinctive feature of authentic on-field kits, but are not available for retail purchase this year.
  • Breaking Brand Norms: The move represents a significant departure from Apple's traditionally strict brand guidelines, which have historically maintained consistent logo presentation across all platforms and partnerships.

Update: Apple TV has released a new video giving us another look at the new MLS Apple TV sleeve badges for all 2025 MLS teams.

Update: MLS Commissioner Don Garber has given us another look at the bespoke 2025 MLS kit sleeve badges, which will be worn when the league kicks off next weekend. In an unfavorable move, the new custom MLS sleeve badges are not available to purchase this year - we hope they will be next year.

In a groundbreaking move for the 2025 MLS season, Apple has created custom-designed sleeve patches for each of the league's 30 clubs, marking the first time the technology giant has adapted its logo for individual teams in any sport.

MLS Teams Have Custom Apple TV Kit Sleeve Badge in 2025 Season

The custom MLS Apple TV kit sleeve badge initiative, which coincides with Major League Soccer's 30th anniversary season, sees the current monochromatic Apple TV sleeve patches replaced with bespoke designs that incorporate each club's unique visual identity.

For example, Philadelphia Union's Apple TV badge incorporates the team's signature blue center stripe, while Inter Miami's version combines diagonal stripes with a half-and-half pattern, drawing inspiration from both its striped home kit and split-design away jersey.

The bespoke MLS Apple TV sleeve patches are exclusive to game-worn jerseys, making them a distinctive feature of authentic on-field kits. Kits available to purchase feature the previous monochromatic sleeve badges.

This represents a significant departure from Apple's traditionally strict brand guidelines, which have historically maintained consistent logo presentation across all platforms and partnerships. Each patch is specifically tailored to reflect the individual club's distinctive crest elements, official color palette, and visual identity.

The custom patches will appear alongside the MLS crest on all official match jerseys throughout the 2025 season. They are not available to buy.

What do you think about the personalized Apple TV kit badges? Comment below.

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Mantova 1911 26-27 Away Kit Released

Italian club Mantova 1911 and Adidas have officially unveiled the club's new away shirt for the 26-27 season. The new kit introduces a refined design that will be worn throughout their upcoming campaign.

The Adidas Mantova 1911 26-27 away jersey is predominantly red, featuring a classic polo collar with white contrast detailing. White accents are applied to the collar trim, sleeve cuffs, and the Adidas logo on the right chest, offering a clean contrast against the base color. The club crest sits prominently on the left chest, accompanied by sponsor logos across the front.

Red shorts and red socks complete the full kit. Mantova's new away uniform has already debuted on the pitch during pre-season action and is available via official club outlets.

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Official studio images of the long-sleeve version of FC Barcelona's 26-27 third kit have surfaced online via Barca shirt collector @memorabilia1899, giving fans a complete look at the retro-inspired shirt ahead of its upcoming official presentation.

Designed by Nike, the FC Barcelona 26-27 third shirt pays homage to the classic 1996-97 Kappa away kit. It features a light teal base with a distinctive vertical zigzag split down the center. Navy accents appear on the collar and cuffs, complemented by subtle red piping along the shoulder seams. The design is completed with a traditional full-color Barcelona crest, a navy Spotify sponsor emblem, and a pink Nike Swoosh.

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Spanish club Xerez Deportivo FC has officially unveiled its new away kit for the 26-27 season, made by technical sponsor Macron. The new design introduces a refined and elegant color scheme for the team's upcoming campaign.

The Macron Xerez Deportivo 26-27 away shirt features a deep maroon base, complemented by golden accents throughout. A monochrome version of the club crest, along with the Macron logo and front sponsors, are all applied in matching gold. The shirt is framed by gold and cream trim along the crew-neck collar and sleeve cuffs, while a subtle tonal pattern adorns the front panel to add texture to the overall aesthetic.

Maroon shorts and socks with gold detailing complete the new Xerez DFC 26-27 away strip.

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Al-Ittihad 26-27 Away Kit Released

Saudi Pro League club Al-Ittihad and Nike have officially launched the club's new away kit for the 26-27 season. Following the reveal of their home strip last month, the new away uniform introduces a refined design deeply rooted in local culture and heritage.

The Nike Al-Ittihad 26-27 away jersey features a light grey base paired with contrasting black trim on the collar, sleeve cuffs, and side panels. A subtle tonal pattern flows across the body, taking inspiration from traditional Arabic calligraphy and the historic architecture of Jeddah's Al-Balad district. Gold accents complete the look, highlighting the Nike Swoosh and the framing around the club crest. The strip is complemented by black sponsor branding, including Al Balad Development Co across the chest.

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The club's founding year, 1967, is printed on the upper back just below the collar. Matching black shorts and socks complete the full Al Rayyan SC 26-27 away strip.

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The Atlético Sanluqueño 26-27 home kit stays true to heritage with classic green and white vertical stripes across the front and lower back, finished with a green crew neck collar and green sleeve cuffs. It is complemented by black shorts and green socks. Meanwhile, the away kit takes on a refined off-white base featuring maroon collar and cuffs, a simplified circular crest, and thin yellow and blue chest stripes.

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The CD Badajoz 26-27 home kit maintains the club's iconic black and white vertical stripes, enhanced by thin gold pinstripe details and an embossed graphic pattern depicting historic city symbols and lions. The away kit adopts a clean gold base color paired with black accents and a monochromatic badge. Completing the lineup, the third kit comes in purple with fine tonal vertical pinstripes and a classic white collar, alongside a vibrant orange goalkeeper kit.

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The Nike Swoosh is rendered in white on the right chest, opposite the official AEK FC crest on the left, with main sponsor Pame Stoixima placed centrally across the front. Alongside the traditional home shirt, the club also revealed two goalkeeper jerseys for the 26-27 campaign.

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