Serie A Teams to Be Able to Have "Real" Betting Sponsors Again
- Betting Sponsorship Ban Lifting: Italy is likely to lift its ban on betting sponsorships for Serie A football clubs, which has been in place since January 1, 2019.
- Potential Revenue Boost: Lifting the ban is expected to provide a financial windfall for Serie A teams by allowing them to establish lucrative partnerships with gambling companies.
- Proposed Revenue Allocation: The proposed revision includes a "1% betting allocation" framework to distribute gambling revenue towards stadium development, grassroots facilities, and women's football.
Serie A clubs are poised for a financial windfall as Italy's government reportedly prepares to lift its long-standing ban on betting sponsorships in football.
Serie A Set for Revenue Boost as Italy Prepares to Lift Betting Sponsorship Ban
The ban, implemented on January 1, 2019, as part of the Five Star Movement's "Dignity Decree," prohibited gambling companies from sponsoring Italian football clubs. This forced more than half of Serie A teams to terminate lucrative partnerships.
The Premier League has imposed a self-imposed ban on betting front-of-shirt sponsors from the 2026-27 season
In recent years, clubs found workarounds through "infotainment" partnerships with gambling subsidiaries. Inter Milan's current arrangement with Betsson Sport—a subsidiary of betting operator Betsson Group—exemplifies this approach, where companies provide exclusive content and highlights without directly promoting gambling.
According to recent reports, Serie A President Ezio Simonelli and Sports Minister Andrea Abodi are meeting to revise the decree, with the Senate Culture Committee potentially announcing a decision as early as today (February 26). The 7th Senate Commission has already backed a review that includes a proposed "1% betting allocation" framework to distribute gambling revenue toward stadium development, grassroots facilities, and women's football.
AC Milan was sponsored by bwin between 2006 and 2010
If approved, this regulatory shift would align Italy more closely with other major European leagues where betting sponsorships remain a substantial revenue stream. However, the Premier League has imposed a self-imposed ban on betting sponsors from the 2026-27 season - but only for the front of the shirt.
Do you think we will see more betting sponsors on kits of Italian clubs? Let us know in the comments below.
Vintage Football Shirts
from Cult Kits
Cult Diego 1994 Argentina Tee
2017/18 Manchester United *BNWT* Adidas Tango Training Jacket (XS)
2007/08 Blackburn Rovers Tugay #5 Home Shirt (L) Umbro
2016/17 Chelsea Hazard #10 Away Shirt (XL) Adidas
Diego Maradona 'Madadona' Tee
1985 Kodak All Stars #10 Home Shirt (M) Asics
2003/04 Juventus Trezeguet #17 *BNWT* Away Shirt (XL) Nike
1995/97 Adidas GK Template Shirt (L) Adidas
2004/06 Germany Ballack #13 Away Shirt (XXL) Adidas
1990'S Nike Tiempo Football Boots (5)
Adidas Germany 'Alternate History' 1992 Collection Leaked
Update - Friday, May 22, 2026: Thanks to our follower @Julifu90, we have an image of the t-shirt of the Adidas Germany EQT 1992 retro collection. It is set to be released in the coming days.
We have the first image of a unique new Adidas Germany retro jacket, showcasing an intriguing new approach from the sportswear brand.
While the design instantly evokes strong nostalgia for the 1990s, this upcoming release is actually an "alternate history" creation. Despite its highly authentic vintage appearance and period-accurate details, this specific track jacket never actually existed in the official Adidas catalogues during the 1990s, making it a brand new addition to their retro-focused lifestyle collection.
To achieve this convincing old-school aesthetic, Adidas has utilized their classic 1992 template as the structural foundation for the design. The garment features a vibrant green base that heavily nods to Germany's traditional away kits of the era. The colors of the German national flag are cleverly completed on the sleeves through large geometric blocks that also recreate the 3 stripes.
The same jacket will also be released for Spain and other Adidas national teams.
River Plate 26-27 Home & 125th Anniversary Kits Leaked + Training
We can give you a first look at the River 26-27 training look, plus new images of the home and 125 years kit.
