Athens Kallithea Carries Over Complete Kit Set for 2025-26 Season Against "Gross Overproduction" In Football Kit Industry
Mar 13, 2025, by Chris
- Kit Cycle Extension: Athens Kallithea FC is extending its current kit cycle for a second season (2025-26), renaming their 2024-25 collection as the "24-26 collection".
- Criticism of Overproduction: The club's decision is a statement against "gross overproduction" in the football kit industry, with the club highlighting the environmental concerns and the pressure on fans to constantly buy new kits.
- Challenging Industry Norms: AKFC challenges the trend of releasing multiple kits per year, calling out the "desperate drive to capitalize" on trends and create uninspired products.
In a stand against the current football merchandising trend, Greek club Athens Kallithea FC has announced the club will extend its current kit cycle for a second season, with its 2024-25 collection now renamed as the "24-26 collection."
Greek Club Carries Over Kits, Takes Stand Against "Gross Overproduction" In Football Kit Industry
The decision comes with a powerful statement from the club criticizing the industry's current practices: "It seems clear there is gross overproduction in the football industry right now. The market is flooded and fans are drowning. Releasing four or more kits per year, with quality succumbing to quantity."
AKFC has restocked its previously sold-out home, away, and third shirts on its online store, responding to continued demand from supporters. The club released bespoke new Kappa kits in every one of the three previous campaigns.
We don’t feel urgency to replace a collection that we love and don’t think has an expiration date
The statement directly challenges industry norms that have seen top clubs release up to four new kits annually, plus additional collaboration collections and special edition jerseys. AKFC pointedly referenced the "desperate drive to capitalize" and attempts to "squeeze everything out of bloke core before it fades," suggesting many clubs are chasing trends rather than creating meaningful products. The club also says these special kits of other clubs are often uninspired or without meaning.
Environmental concerns also factored into the decision, with the club acknowledging they "don't pretend to have the answers" but noting that "the industry is conveniently ignoring" the environmental impact of constant production cycles.
The Greek club's approach revives a tradition from the 1990s and early 2000s when two-year kit cycles were more common. While acknowledging potential financial risks of reduced merchandising opportunities, AKFC stated: "Ultimately it's what feels right at the moment."
This counter-industry approach aligns with a growing sentiment among some supporters who feel overwhelmed by the constant turnover of football merchandise and the financial burden of keeping up with new releases.
Do you like that Athens Kallithea carried over its whole kit set? Let us know in the comments below.
Adidas Liverpool 26-27 LFSTLR Collection Leaked
Official images of the upcoming Adidas Liverpool LFSTLR collection for the 26-27 season have surfaced online, courtesy of kit insider @KamilBerberler. Following the popular black and gold capsule from the previous campaign, the newest lifestyle range from Adidas Originals switches direction with a sleek black and vibrant red color palette, merging retro football heritage with contemporary streetwear design.
The standout piece of the collection is a long-sleeve lifestyle jersey finished in a deep black base with a subtle, tonal all-over graphic incorporating the iconic Liver bird. Contrasting vibrant red accents define the look, highlighting the classic Adidas Three Stripes running down the shoulders and sleeves, the ribbed cuffs, and centrally stacked Trefoil and Liver bird logos. A matching full-zip coach track jacket and tailored track pants carry the same stealthy tonal pattern and bright red detailing.
Alongside the tracksuit is a bold red pullover hoodie featuring dark, centered chest emblems and "YNWA" typography printed on the sleeve cuff. Rounding out the lineup is a relaxed-fitting black t-shirt that displays the stacked red logos on the chest, a jacquard "YNWA" pattern knitted into the ribbed crew collar, and an oversized red "YNWA" wordmark across the lower back hem. The new Adidas Liverpool 26-27 LFSTLR range is expected to launch in the coming months.
Black & Gold Liverpool 26-27 Lifestyle Shirt Leaked - Official Images
Official images of the upcoming Adidas Liverpool 26-27 special-edition lifestyle and pre-match shirt have surfaced online, providing the clearest look yet at the luxurious black and gold design. Known unofficially as the "Gold Leaf" jersey, the shirt is set to release during the 26-27 season as part of Adidas's off-pitch and culture range for the club. Big thanks to @KamilBerberler.
The shirt features a stealth black foundation covered by an intricate metallic gold diamond lattice pattern across the front and back of the torso. Each diamond enclosure contains an ornate floral damask motif inspired by traditional Southeast Asian art, honoring Liverpool's vast Thai fanbase. A classic Adidas Trefoil logo appears on the right chest alongside the Liver bird crest on the left, both applied in matching gold.
Completing the design are solid black sleeves and a crossover V-neck collar detailed with a gold inner trim. Tailored as a high-fashion crossover rather than a competitive match kit, this special-edition pre-match and lifestyle shirt will be available in the 26-27 season.
