Juventus Announces Jeep & Visit Detroit Duo Main Sponsor Deal
- Sponsorship Deal: Juventus has announced a sponsorship deal with Jeep and Visit Detroit, where both logos will appear on the shirts for domestic competitions, while Jeep will be the sole sponsor for international competitions.
- Partner Details: Jeep, a long-time partner of Juventus, renews its presence, while Visit Detroit debuts as the Club's Principal Destination Partner, marking the first time a CVB appears as a main shirt sponsor for a Serie A team.
- Financial Terms: The agreement with Stellantis Europe (Jeep) involves a total fixed fee of €69 million until June 30, 2028, while the deal with Visit Detroit has a lower fixed fee but includes potentially significant variable bonuses.
Update: The Juventus 25-26 home kit has been released today. Juventus offers to add the sponsor duo to the shirt free of charge. The kit was produced sponsorless and is only available with a sponsor via the club itself.
Juventus Jeep x Visit Detroit Sponsor Deal - Dual Sponsorship for Domestic Competitions, Jeep for International
The landmark Jeep x Visit Detroit deal means that for national competitions (Serie A, Coppa Italia), the Juventus shirts worn by the Men's First Team, JWomen, and Next Gen teams will feature the logos of both Jeep and Visit Detroit. However, for international competitions (UEFA Champions League, FIFA Club World Cup, etc.), Jeep will return as the sole front-of-shirt sponsor, reprising its long-standing role with the Bianconeri.
Jeep Returns, Visit Detroit Debuts
Jeep, a historic partner of Juventus from 2012 to 2024, renews its prominent presence on the club's kits. Meanwhile, Visit Detroit, the Convention and Visitors Bureau for Detroit, makes its debut as the Club's Principal Destination Partner, becoming the first CVB to appear as a main shirt sponsor for a Serie A team.
Maurizio Scanavino, Chief Executive Officer of Juventus, commented: "We are proud to announce this prestigious sponsorship, which features two partners with an international vision... The partnership represents an opportunity for mutual growth, strengthening the club's positioning to reach new goals."
Financial Details
The agreement with Stellantis Europe (Jeep's parent company) involves a total fixed fee of €69 million until June 30, 2028. This includes €4 million for the remainder of the 2024/2025 season, €19 million for the 2025/2026 season, and €23 million for each of the subsequent two seasons, plus potential maluses related to UEFA competition participation.
The deal with Visit Detroit for the second sponsor space in domestic competitions has a significantly lower fixed fee compared to the Jeep contract, consistent with the lesser sponsorship rights, but includes potentially significant variable bonuses based on achieving certain objectives.
This dual-sponsorship model for domestic games, reverting to a single main sponsor for international fixtures, is a notable development in football shirt sponsorship for top clubs.
What do you think of Juventus' new dual front-of-shirt sponsorship strategy? Let us know in the comments.
Bohemians Praha 1905 26-27 Home Kit Released
Czech First League club Bohemians Praha 1905 have officially revealed their new 2026-27 home kit. Made by Puma, the new shirt will be worn in the upcoming domestic campaign.
The Puma Bohemians Praha 1905 2026-27 home jersey introduces a clean design in the club's traditional green and white colors. Produced by Puma, the kit stays true to the team's historic visual identity while offering a modern look for the Prague-based side as they prepare for the new season.
Standard Liege 26-27 Home Kit Released
Standard de Liège and Macron have officially unveiled the club's new 2026-27 home kit. The launch was accompanied by the message, "A shirt worn by a whole club," and features the club's employees modeling the new uniform.
The Macron Standard Liege 2026-27 home jersey features the traditional deep red base, highlighted by a subtle sublimated graphic of vertical stripes that thin out towards the center to create a sense of depth. A classic polo collar, embellished with a thin white line that is mirrored on the sleeve cuffs, adds a refined touch to the design. The white Macron Hero logo sits on the right chest opposite the embroidered club crest.
Arsenal 26-27 Away Kit Leaked - 2 New Pictures
Footy Headlines can leak 2 new pictures of the new Arsenal 26-27 away kit, long-sleeve version. Although it is a fake, the design is identical to the real one.
Puma King Sole Plate Peels Off After Just Two World Cup 2026 Matches
Following just two matches at the tournament, close-up photos shared by @abcdefutbol reveal noticeable peeling and paint loss on the soleplate of the boots. This early degradation of a premium football boot raises questions about the materials used for the brand's latest footwear releases.
The boot issues add to a growing list of durability concerns for Puma during the 2026 tournament. Multiple national teams, including Morocco, Egypt, Paraguay, and Czechia, have experienced torn jerseys during match play.
Cristiano Ronaldo Wears Long Sleeves in 34 Degree Heat Against Uzbekistan
During Portugal's 2026 FIFA World Cup match against Uzbekistan in Houston, Texas, Cristiano Ronaldo caught the attention of kit enthusiasts for his unusual shirt choice. Despite the scorching 34 degrees Celsius heat, the Portuguese captain opted to wear a long-sleeved version of the Puma Portugal 2026 home shirt. Thanks to @jerseystory_vn.
Ronaldo was the only player on the pitch to wear long sleeves during the game. Throughout his career, he has frequently preferred long-sleeved shirts, making it his trademark look, but doing so in such extreme temperatures is highly uncommon. The decision did not seem to impact his performance on the pitch, as he scored a brace to help secure a victory for his national team.
Nike Cristiano Ronaldo 'Gold' Mercurial Superfly RGN Boots Released
Nike has officially released the special edition Gold Mercurial Superfly RGN football boot to celebrate Cristiano Ronaldo's remarkable 20-year career and his legacy on the international stage. The metallic gold and white boots commemorate his unprecedented achievement of scoring in six different World Cup tournaments.
Officially named the Nike Mercurial Superfly RGN SE, the boots feature a striking metallic gold base with white accents. Tech-wise, they are based on the latest Mercurial Superfly, incorporating a 3/4-length Air Zoom unit, Flywire support, and a tacky soft upper finish for optimal ball control.
The Cristiano Ronaldo Nike Gold Mercurial Superfly RGN boots are available from today, June 24, 2026, retailing at 300 USD.
First Real Images: Adidas F50 Hyperfast 26-27 Black Pack Boots Leaked
The first real-life images of the upcoming Adidas F50 Hyperfast Elite boots in a stealthy black colorway have surfaced online, courtesy of Pejie.
Set to be part of a black pack for the 2026-27 season, the boots feature a predominantly black upper highlighted by striking light blue accents across the branding and soleplate.