Juventus Announces Jeep & Visit Detroit Duo Main Sponsor Deal
May 14, 2025, by Chris
- Sponsorship Deal: Juventus has announced a sponsorship deal with Jeep and Visit Detroit, where both logos will appear on the shirts for domestic competitions, while Jeep will be the sole sponsor for international competitions.
- Partner Details: Jeep, a long-time partner of Juventus, renews its presence, while Visit Detroit debuts as the Club's Principal Destination Partner, marking the first time a CVB appears as a main shirt sponsor for a Serie A team.
- Financial Terms: The agreement with Stellantis Europe (Jeep) involves a total fixed fee of €69 million until June 30, 2028, while the deal with Visit Detroit has a lower fixed fee but includes potentially significant variable bonuses.
Update: The Juventus 25-26 home kit has been released today. Juventus offers to add the sponsor duo to the shirt free of charge. The kit was produced sponsorless and is only available with a sponsor via the club itself.
Juventus Jeep x Visit Detroit Sponsor Deal - Dual Sponsorship for Domestic Competitions, Jeep for International
The landmark Jeep x Visit Detroit deal means that for national competitions (Serie A, Coppa Italia), the Juventus shirts worn by the Men's First Team, JWomen, and Next Gen teams will feature the logos of both Jeep and Visit Detroit. However, for international competitions (UEFA Champions League, FIFA Club World Cup, etc.), Jeep will return as the sole front-of-shirt sponsor, reprising its long-standing role with the Bianconeri.
Jeep Returns, Visit Detroit Debuts
Jeep, a historic partner of Juventus from 2012 to 2024, renews its prominent presence on the club's kits. Meanwhile, Visit Detroit, the Convention and Visitors Bureau for Detroit, makes its debut as the Club's Principal Destination Partner, becoming the first CVB to appear as a main shirt sponsor for a Serie A team.
Maurizio Scanavino, Chief Executive Officer of Juventus, commented: "We are proud to announce this prestigious sponsorship, which features two partners with an international vision... The partnership represents an opportunity for mutual growth, strengthening the club's positioning to reach new goals."
Financial Details
The agreement with Stellantis Europe (Jeep's parent company) involves a total fixed fee of €69 million until June 30, 2028. This includes €4 million for the remainder of the 2024/2025 season, €19 million for the 2025/2026 season, and €23 million for each of the subsequent two seasons, plus potential maluses related to UEFA competition participation.
The deal with Visit Detroit for the second sponsor space in domestic competitions has a significantly lower fixed fee compared to the Jeep contract, consistent with the lesser sponsorship rights, but includes potentially significant variable bonuses based on achieving certain objectives.
This dual-sponsorship model for domestic games, reverting to a single main sponsor for international fixtures, is a notable development in football shirt sponsorship for top clubs.
What do you think of Juventus' new dual front-of-shirt sponsorship strategy? Let us know in the comments.
Abha FC 26-27 Home Kit Released
Saudi Arabian side Abha Club have presented their new home shirt for the 26-27 season, manufactured by Puma. Returning to the Roshn Saudi League, the club opts for a simple look on their latest kit.
The Puma Abha Club 26-27 home jersey features a plain white base accented by a horizontal chevron graphic across the chest. The chevron band incorporates traditional regional patterns in shades of blue and red, giving the shirt a distinctive local touch. A blue Puma logo appears on the right chest alongside the Abha Club emblem on the left.
The kit is completed with plain white sleeves and a clean round collar, preparing the team for their upcoming campaign in Saudi Arabia's top flight.
Gençlerbirliği 26-27 Kit Collection Released
Turkish club Gençlerbirliği SK has officially revealed its complete kit set for the 26-27 season, manufactured by Nike. The new collection is headlined by the classic red and black striped home jersey, maintaining the club's traditional look with vertical stripes and a red V-neck collar.
Alongside the primary shirt, the 26-27 range includes multiple alternative kit options. The selection features a minimalist white jersey trimmed with subtle grey accents, a solid red shirt, and a bold black jersey decorated with an energetic red geometric star pattern across the chest.
Built on Nike's standard teamwear templates, the full 26-27 kit lineup provides Gençlerbirliği with a versatile wardrobe for the upcoming campaign.
How the Three Newcastle Crest Options Compare
Jersey Story has created a very nice mock-up of how the three Newcastle United crest options compare.
Como 1907 Officially Reveal 26-27 Away Kit
Como 1907 has officially unveiled its new 26-27 away kit, produced by Adidas. The official announcement follows an early leak when midfielder Lucas Da Cunha was spotted wearing the shirt while signing autographs during the club's pre-season trip in the United Kingdom.
The Adidas Como 26-27 away jersey features a white base paired with dark blue details across the collar, sleeve cuffs, and classic three stripes on the shoulders. Giving the shirt a retro feel, it features the iconic Adidas Trefoil logo on the right chest opposite the club's crest, with Revolut taking position as the main front sponsor.
Set to make its debut in a pre-season fixture against Arsenal, the new away kit is already on sale at official physical retail locations and will be released on the club's online store soon.
Dortmund 26-27 Away Kit Leaked
Official photos of the Borussia Dortmund 26-27 away kit have appeared online, showcasing Puma's stealthy new design for the club's upcoming campaign. The shirt is built around a dark anthracite and black base, giving BVB a sleek look away from home. Big thansk to @KamilBerberler.
The jersey's defining feature is an all-over tonal abstract lightning bolt graphic woven into the fabric. Adding a touch of classic detail, Puma has included a buttoned collar with white contrast inserts at the back, paired with matching white trim on the sleeve cuffs. The BVB crest and Puma cat logo stand out in vibrant yellow, with the Vodafone sponsor logo placed prominently across the chest.
The full kit is completed with matching black shorts and black socks featuring white cuff details and yellow BVB 09 text.