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PSG to Extend Nike Kit Deal Until 2039, Marking 50 Years

PSG to Extend Nike Kit Deal Until 2039, Marking 50 Years
  • Partnership Extension: Paris Saint-Germain and Nike are finalizing an agreement to extend their kit deal until 2039, which will mark 50 years of collaboration between the two entities.
  • Financial Terms: The new agreement is expected to increase PSG's annual earnings from Nike from €80 million to €100 million, resulting in a total contract value exceeding €1 billion over its duration.
  • Jordan Brand Exclusivity: PSG will continue to retain its exclusive partnership with the Jordan Brand, with select kits featuring the iconic logo.

Update - Jul 13, 2026: According to L'Équipe, PSG and Nike are on the verge of reaching an agreement to extend their current partnership. Under the proposed deal, the new agreement is expected to run until 2039, with its value increasing from €80 million to €100 million per year. PSG will also retain its exclusive partnership with the Jordan Brand. Thanks to @Lu_Class_ for the head-ups.

Update: Sponsorship expert @Lu_Class_ has just shared new information that Nike is preparing to propose an extension of its contract with PSG, which is currently worth €80 million per year. The existing agreement runs until 2032, and the new contract is expected to extend the partnership until 2039.

Paris Saint-Germain is reportedly finalizing an extension to their long-standing partnership with Nike, which will see the collaboration continue until 2039. This landmark extension will commemorate the 50th anniversary of the relationship between the French champions and the American sportswear giant.

PSG Set to Extend Nike Partnership in Historic €1 Billion Deal

According to reports shared by sponsorship expert Łukasz Bączek, PSG currently receives €80 million annually from Nike under their existing agreement, which was signed in 2019. The new extension is expected to maintain similar financial terms, resulting in a total contract value exceeding €1 billion over its duration.

After Nike did not extend some of their biggest deals in recent years, this deal, plus the recently extended Atlético and Barcelona deals, showcase that Nike does not want further to reduce its presence in European football's elite tier.

Meanwhile, select Paris Saint-Germain kits will still feature the Jordan logo, at least for the next two seasons.

Do you like that Nike and Paris Saint-Germain extend their partnership? Let us know in the comments below.