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St. Pauli 25-26 Home Kit Released - Classic Stripes Return

  • Home Kit Design: The St. Pauli 2025-2026 home kit features a return to classic brown and white vertical stripes, a design popular among fans and last seen as a home kit in 2011-12.
  • Sponsor and Logos: The Puma logo is in dark brown with a white border on the right chest, the FC St. Pauli crest is on the left, and the 'Congstar' sponsor logo fits within the stripes in the center.
  • Statements: Both FC St. Pauli's Commercial Director and Puma's Head of Sports Marketing emphasized the importance of tradition and the club's history in the design of the new jersey.

The Puma FC St. Pauli 2025-2026 home kit was launched today, revealing a return to a classic striped design for the cult German club. The jersey marks a significant shift from some of their more experimental home kits in recent seasons. St. Pauli will debut their new home kit in the last Bundesliga match of the 2024-25 season today, Saturday, 17 May 2025, against VfL Bochum.

Puma St. Pauli 25-26 Home Kit

The St. Pauli 25-26 home shirt, from supplier Puma, features the club's traditional brown as the dominant base colour, interspersed with clean, broad white vertical stripes. This straightforward striped execution is a fans' popular look for St. Pauli throughout their history, last worn in 2011-12 as home kit (and as away in 2018-19 with a unique stripes execution).

Accompanying the prominent stripes, the Puma logo is applied in dark brown on the right chest with a white border, opposite the iconic FC St. Pauli crest on the left. The "Congstar" main sponsor logo is in the center, fitting neatly within the stripes of the St Pauli 2025-2026 home kit.

Wilken Engelbracht, Commercial Director of FC St. Pauli, stated: "For FC St. Pauli, down-to-earthness and connection with the history of our club are central values that we live by. We are happy to have PUMA as a partner at our side who understands these values and can implement them in a jersey design. The new home jersey reflects our identity and connects the past with the future."

Martin Ulber, Head of Sports Marketing Central Europe at Puma, added: "FC St. Pauli offers us as a sports company the chance to maintain a special culture and celebrate joint successes with a focus on tradition. The collaboration with FC St. Pauli enables us to design a jersey that is simple in design but takes up and retells many stories."

St. Pauli 2025-2026 Goalkeeper Kit

The St. Pauli 2025-2026 kit was released on Saturday, 17 May 2025 for 90 euros.

What are your thoughts on St. Pauli's return to classic brown and white stripes with Puma for the 2025-2026 season? Let us know.

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English National League South side Dorking Wanderers have officially revealed their new home and away kits for the 2026-2027 season.

The new 26-27 home shirt introduces a classic and timeless design, stripping things back to a traditional aesthetic. It features bold red and white vertical stripes that draw inspiration from historic European football heritage. To complete the clean and authentic on-pitch look, the home jersey is perfectly paired with deep blue shorts and traditional white socks.

Following the launch of the primary strip, Dorking Wanderers also introduced their new 26-27 away kit, which delivers a much sharper and modern edge. This secondary jersey is defined by striking black and orange stripes, creating a strong contrast between dark and vibrant tones.

Notably, the club has thoughtfully replaced the betting sponsor with health and wellbeing partner Nuffield Health for all junior kits, while also actively reducing the price of youth shirts by £6 down to £39 to help younger fans afford their colors.

Which of these two striped Dorking Wanderers designs do you prefer? Let us know in the comments below.

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Brazilian side Goiás EC and technical sponsor Diadora have officially launched a special edition "Romaria" kit for the 2026 season. This unique jersey is designed to honor the deep-rooted faith and cultural traditions of the club's supporters, known as the Emerald Nation.

Tying heavily into the local religious pilgrimages that take place in the state of Goiás, the release operates under the fitting motto, "Faith is not explained. It is carried," successfully blending regional heritage with modern football apparel.

The design of the new Goiás 2026 Romaria shirt is anchored by an off-white base that is heavily detailed with an intricate, tonal graphic pattern. This all-over print features ornate filigree and religious iconography directly inspired by the Divino Pai Eterno (Divine Eternal Father), a central figure in the state's famous annual pilgrimage. To contrast the subtle background artwork, Diadora has applied its logo and the classic circular 'G' club crest in a sharp, dark green on the chest, while subtle gold piping accents the shoulder lines.

The most striking colorful details of the kit are reserved for the sleeve cuffs, which feature vibrant, tricolor bands of blue, green, and yellow. Upon closer inspection, these colored stripes are inscribed with repeating "Divino Pai Eterno" text, further cementing the jersey's homage to the region's spiritual traditions.

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