St. Pauli 25-26 Home Kit Released - Classic Stripes Return

OFFICIAL

May 17, 2025

by Chris

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Home Kit Design: The St. Pauli 2025-2026 home kit features a return to classic brown and white vertical stripes, a design popular among fans and last seen as a home kit in 2011-12.
Sponsor and Logos: The Puma logo is in dark brown with a white border on the right chest, the FC St. Pauli crest is on the left, and the 'Congstar' sponsor logo fits within the stripes in the center.
Statements: Both FC St. Pauli's Commercial Director and Puma's Head of Sports Marketing emphasized the importance of tradition and the club's history in the design of the new jersey.

The Puma FC St. Pauli 2025-2026 home kit was launched today, revealing a return to a classic striped design for the cult German club. The jersey marks a significant shift from some of their more experimental home kits in recent seasons. St. Pauli will debut their new home kit in the last Bundesliga match of the 2024-25 season today, Saturday, 17 May 2025, against VfL Bochum.

Puma St. Pauli 25-26 Home Kit

The St. Pauli 25-26 home shirt, from supplier Puma, features the club's traditional brown as the dominant base colour, interspersed with clean, broad white vertical stripes. This straightforward striped execution is a fans' popular look for St. Pauli throughout their history, last worn in 2011-12 as home kit (and as away in 2018-19 with a unique stripes execution).

Accompanying the prominent stripes, the Puma logo is applied in dark brown on the right chest with a white border, opposite the iconic FC St. Pauli crest on the left. The "Congstar" main sponsor logo is in the center, fitting neatly within the stripes of the St Pauli 2025-2026 home kit.

Wilken Engelbracht, Commercial Director of FC St. Pauli, stated: "For FC St. Pauli, down-to-earthness and connection with the history of our club are central values that we live by. We are happy to have PUMA as a partner at our side who understands these values and can implement them in a jersey design. The new home jersey reflects our identity and connects the past with the future."

Martin Ulber, Head of Sports Marketing Central Europe at Puma, added: "FC St. Pauli offers us as a sports company the chance to maintain a special culture and celebrate joint successes with a focus on tradition. The collaboration with FC St. Pauli enables us to design a jersey that is simple in design but takes up and retells many stories."