FC St. Pauli have teamed up with British design studio Acid FC and technical supplier Puma to launch...
FC St. Pauli have teamed up with British design studio Acid FC and technical supplier Puma to launch an eye-catching long-sleeve jersey under the Puma KING label. Created as a lifestyle and football culture release rather than a conventional matchday kit, the shirt brings a completely bespoke artistic approach to the Hamburg club's apparel range.
The design fuses classic English interior decor with the street vibe of the St. Pauli district. Acid FC took inspiration from the iconic 19th-century floral wallpapers of William Morris and the British Arts and Crafts movement, reinterpreting that aesthetic through an unconventional lens. The continuous repeating print intertwines flowers and foliage with skulls, bones, moths, and custom FCSP graffiti tags inspired by neighborhood street art photographed in Hamburg.
Presented in an earthy brown base with pink and teal-green accents, the jersey features a thick ribbed V-neck collar bearing the Puma King logo, a centrally positioned FC St. Pauli crest, and off-white "ACID FC" lettering across the midriff. Geometric patterned tape runs down both sleeves to complete the design. Produced from 100% recycled polyester, the shirt is available via the club's official online store for €71.39.
FC St. Pauli and Puma have revealed a new Puma King Relaxed jersey as part of a wider lifestyle collection. The design pays homage to the club's iconic look from the 1997-99 seasons, bringing back a classic aesthetic for fans.
The FC St. Pauli Puma King Relaxed jersey features an off-white base with brown horizontal stripes. Instead of a traditional sponsor, the club's name is prominently displayed across the chest. Retro details include a classic Puma Big Cat logo on the collar and branded tape running down the sleeves.
In addition to the relaxed jersey, the Puma King lifestyle collection includes another shirt and two jackets. These pieces blend the nostalgic late 90s aesthetic with modern streetwear vibes, offering a complete casual range for the Bundesliga side.
St Pauli and Puma have released a real banger. The Sankt Pauli 2026-27 retro jersey draws nostalgic...
St Pauli and Puma have released a real banger. The Sankt Pauli 2026-27 retro jersey draws nostalgic comparisons to St. Pauli's classic 1997 Puma shirts, with a stylised Sankt Pauli Fussball Club lettering mirroring the iconic sponsor from 30 years ago.
