Newcastle United to Change Logo
May 13, 2025, by Chris
- Logo Update: Newcastle United has officially announced plans to update the club's current crest to better suit digital platforms and global growth.
- Fan Consultation: The club is involving season ticket holders and members in the decision-making process through surveys to gather feedback on the crest's elements and history.
- Refine & Revive: The recommended approach is to 'Refine & Revive' the current crest, indicating that updates should be evolutionary rather than a complete redesign, contrasting with other teams like Ajax who are reverting to older logos.
Update: Newcastle United have announced that the Crest Workshop will take place tomorrow, Thursday 14 May at 6pm (season ticket holders and members only). The Crest Workshop is likely to seek the views of supporters on the forthcoming logo change.
Newcastle United have quietly officially announced their intention to update the club's current crest, initiating a consultation process with supporters to help shape its evolution. The club states the move is driven by the need for a symbol that can "keep pace" with their global growth and perform effectively across modern digital platforms and merchandise.
Newcastle only posted a small, low-key article on its website, but refrained from posting it on social media, possibly to avoid a social media backlash.
Newcastle United Announce Plans to Update Club Crest - Fan Consultation Begins
In a statement published on their website, Newcastle United acknowledged the iconic status of their current crest but highlighted its limitations in the digital age. The intricate design, created in a different era, reportedly "doesn't always translate well" and can be "difficult to reproduce clearly and consistently."
The club emphasizes that this process is "not about walking away from our past, but about carrying it forward with pride." Based on initial feedback, including discussions with their Fan Advisory Board (FAB), the recommended approach is to "Refine & Revive" the current crest, suggesting that any updates should be minimal and evolutionary rather than a complete redesign.
Fan Consultation Process
Newcastle United are now inviting Season Ticket holders and Members to share their views on what matters most regarding the crest. An independently run survey, conducted by a third party (Savanta), will be emailed directly to these fans. The survey will ask what elements should stay, what needs updating, and how the club's history can be best preserved and built upon. The deadline for this initial survey is 5 pm on Friday, May 16th.
Following the closure of the initial survey, the Fan Advisory Board has recommended that the wider fanbase be given a choice of options to select from during a second stage of consultation. This second stage will also be delivered via a separate survey, with dates to be announced later.
New, Old Classic 25-26 Ajax Logo - Originally released in 1928 and used until 1991
Ajax to Return to Classic Logo From 25-26 Season
This move by Newcastle United at a time when some football teams and top brands take the opposite direction. Ajax returns to its intricate 1928 crest, while Burberry ditched their modern sans-serif logo for an intricate, "old-fashioned" design.
What are your thoughts on Newcastle United updating their crest? Let us know in the comments.
Galatasaray 26-27 Fourth Kit Leaked
Based on the leaked images, @Formaholic has recreated the new Galatasaray 26-27 fourth kit concept to show what it could look like on the pitch.
The Puma Galatasaray 26-27 fourth shirt features alternating red and orange vertical stripes across the front and sleeves, complemented by an elegant red polo collar. A white Puma cat logo sits on the right chest, while the club's iconic crest complete with its four stars rests on the left. The classic color setup and tailored collar create a refined look that bridges historical heritage with modern sportswear.
The new Galatasaray 26-27 fourth jersey is expected to be officially launched in February 2027. It will complement the club's home, away, and third kits for the season, offering a classic striped option during the second half of the campaign.
AS Roma 26-27 Away Kit Spotted On Sale Early
The unreleased Adidas AS Roma 26-27 away kit has been spotted available for purchase early inside a Sports Direct store. X user @nftotti shared a photo of the jersey on display well ahead of its scheduled official launch.
The kit features an 'Ecru' (off-white) base color, a red and yellow horizontal chest band, and an old Roma logo from 1945-1949, complemented by the Adidas Trefoil.
This early in-store sighting provides a complete look at the final retail version of the kit, featuring Adidas Climacool technology branding at the lower hem. AS Roma and Adidas are set to officially launch the 26-27 away kit on August 8.
Adidas Hide Clever River Plate Detail on Socks
Adidas have hidden a clever tribute to River Plate's iconic identity on the club's 2026-27 home socks. Rather than using a standard "RIVER" wordmark, the German brand has subtly reshaped one side of the "V" to recreate the club's famous red diagonal sash.
The detail references one of football's most recognizable shirt designs. According to club tradition, River Plate's iconic sash originated in 1905, when members of the club took a red ribbon from a carnival parade and placed it diagonally across a plain white shirt, creating a design that has remained synonymous with the Argentine giants ever since.
This detail does not appear on the black sock option.
Special thanks to @KamilBerberler for the information and to @jerseystory_vn for the graphic.
PSG Announce Multi-Year Google Partnership Featuring Gemini and Pixel
Paris Saint-Germain have officially announced a multi-year Premium Partnership with tech giant Google, running through 2029. Under the agreement, Google Gemini becomes the official AI assistant of the French club, while Google Pixel steps in as the official smartphone of Paris Saint-Germain.
The collaboration will see Google's hardware and software integrated across PSG's content production and digital operations. The club's internal media teams will use Google Pixel devices to capture behind-the-scenes content and matchday moments. Simultaneously, Google Gemini will be utilized to help develop new creative and interactive content for supporters.
As part of the deal starting ahead of the 26-27 season, a dedicated Google space will also be introduced at the Parc des Princes. The area will host guests, creators, and partners to experience the tech brand's latest artificial intelligence innovations first-hand.
Benevento 26-27 Away Kit Released
Italian club Benevento Calcio has officially released its new 26-27 away kit, produced by Nike for the upcoming Serie B campaign.
The shirt introduces a distinct white base decorated with a light gold cracked geometric graphic across the front panel, taking inspiration from the Japanese art of kintsugi to symbolize rebirth and resilience. Red accents provide a striking contrast against the clean base, featuring a red Nike Swoosh on the right chest alongside the red IVPC Energia Pulita sponsor logo across the front.
The full strip is completed with white shorts and socks, giving the team a sleek look on the road. The new away kit completes Benevento's 26-27 set alongside the traditional red and yellow striped home kit and the eye-catching turquoise third shirt.
All three kits are supplied by Nike through GG Teamwear as the club prepares for its campaign in Serie B.
