Newcastle United to Change Logo
May 13, 2025, by Chris
- Logo Update: Newcastle United has officially announced plans to update the club's current crest to better suit digital platforms and global growth.
- Fan Consultation: The club is involving season ticket holders and members in the decision-making process through surveys to gather feedback on the crest's elements and history.
- Refine & Revive: The recommended approach is to 'Refine & Revive' the current crest, indicating that updates should be evolutionary rather than a complete redesign, contrasting with other teams like Ajax who are reverting to older logos.
Update: Newcastle United have announced that the Crest Workshop will take place tomorrow, Thursday 14 May at 6pm (season ticket holders and members only). The Crest Workshop is likely to seek the views of supporters on the forthcoming logo change.
Newcastle United have quietly officially announced their intention to update the club's current crest, initiating a consultation process with supporters to help shape its evolution. The club states the move is driven by the need for a symbol that can "keep pace" with their global growth and perform effectively across modern digital platforms and merchandise.
Newcastle only posted a small, low-key article on its website, but refrained from posting it on social media, possibly to avoid a social media backlash.
Newcastle United Announce Plans to Update Club Crest - Fan Consultation Begins
In a statement published on their website, Newcastle United acknowledged the iconic status of their current crest but highlighted its limitations in the digital age. The intricate design, created in a different era, reportedly "doesn't always translate well" and can be "difficult to reproduce clearly and consistently."
The club emphasizes that this process is "not about walking away from our past, but about carrying it forward with pride." Based on initial feedback, including discussions with their Fan Advisory Board (FAB), the recommended approach is to "Refine & Revive" the current crest, suggesting that any updates should be minimal and evolutionary rather than a complete redesign.
Fan Consultation Process
Newcastle United are now inviting Season Ticket holders and Members to share their views on what matters most regarding the crest. An independently run survey, conducted by a third party (Savanta), will be emailed directly to these fans. The survey will ask what elements should stay, what needs updating, and how the club's history can be best preserved and built upon. The deadline for this initial survey is 5 pm on Friday, May 16th.
Following the closure of the initial survey, the Fan Advisory Board has recommended that the wider fanbase be given a choice of options to select from during a second stage of consultation. This second stage will also be delivered via a separate survey, with dates to be announced later.
New, Old Classic 25-26 Ajax Logo - Originally released in 1928 and used until 1991
Ajax to Return to Classic Logo From 25-26 Season
This move by Newcastle United at a time when some football teams and top brands take the opposite direction. Ajax returns to its intricate 1928 crest, while Burberry ditched their modern sans-serif logo for an intricate, "old-fashioned" design.
What are your thoughts on Newcastle United updating their crest? Let us know in the comments.
Adidas Liverpool 26-27 LFSTLR Collection Leaked
Official images of the upcoming Adidas Liverpool LFSTLR collection for the 26-27 season have surfaced online, courtesy of kit insider @KamilBerberler. Following the popular black and gold capsule from the previous campaign, the newest lifestyle range from Adidas Originals switches direction with a sleek black and vibrant red color palette, merging retro football heritage with contemporary streetwear design.
The standout piece of the collection is a long-sleeve lifestyle jersey finished in a deep black base with a subtle, tonal all-over graphic incorporating the iconic Liver bird. Contrasting vibrant red accents define the look, highlighting the classic Adidas Three Stripes running down the shoulders and sleeves, the ribbed cuffs, and centrally stacked Trefoil and Liver bird logos. A matching full-zip coach track jacket and tailored track pants carry the same stealthy tonal pattern and bright red detailing.
Alongside the tracksuit is a bold red pullover hoodie featuring dark, centered chest emblems and "YNWA" typography printed on the sleeve cuff. Rounding out the lineup is a relaxed-fitting black t-shirt that displays the stacked red logos on the chest, a jacquard "YNWA" pattern knitted into the ribbed crew collar, and an oversized red "YNWA" wordmark across the lower back hem. The new Adidas Liverpool 26-27 LFSTLR range is expected to launch in the coming months.
Black & Gold Liverpool 26-27 Lifestyle Shirt Leaked - Official Images
Official images of the upcoming Adidas Liverpool 26-27 special-edition lifestyle and pre-match shirt have surfaced online, providing the clearest look yet at the luxurious black and gold design. Known unofficially as the "Gold Leaf" jersey, the shirt is set to release during the 26-27 season as part of Adidas's off-pitch and culture range for the club. Big thanks to @KamilBerberler.
The shirt features a stealth black foundation covered by an intricate metallic gold diamond lattice pattern across the front and back of the torso. Each diamond enclosure contains an ornate floral damask motif inspired by traditional Southeast Asian art, honoring Liverpool's vast Thai fanbase. A classic Adidas Trefoil logo appears on the right chest alongside the Liver bird crest on the left, both applied in matching gold.
Completing the design are solid black sleeves and a crossover V-neck collar detailed with a gold inner trim. Tailored as a high-fashion crossover rather than a competitive match kit, this special-edition pre-match and lifestyle shirt will be available in the 26-27 season.
QPR Kit Clash Against West Brom
QPR faced a major kit clash in their EFL Championship away game at West Brom, wearing their pink away shirt with blue shorts against West Brom's traditional blue-and-white home shirt.
The bright pink of QPR looked surprisingly similar to the white stripes of West Brom on TV, while the blue shorts and dark details made the overall contrast even less clear.
From the wide camera angle, the two teams became difficult to distinguish, creating a frustrating viewing experience for fans.
