New Balance Atalanta 25-26 Christmas Kit Released
- Kit Release: Atalanta and New Balance have released the 2025-26 Fourth Kit, which will be worn in the Christmas Match against Cagliari on December 13.
- Kit Design: The NB Atalanta B.C. 2025-2026 Christmas jersey features an abstract Nerazzurri design with dynamic wave patterns in blue, black, and white.
- Kit Details: The jersey has a warped grid motif, a black V-neck collar with a golden yellow and blue stripe, and the phrase "LA MAGLIA SUDATA SEMPRE" inside the collar, retailing at 90 euros.
Atalanta and New Balance have officially revealed the 2025-26 Fourth Kit, set to debut in the traditional Christmas Match against Cagliari on December 13.
The launch of the Atalanta 25-26 fourth kit is paired with a campaign spotlighting the “unsung heroes of matchday” - from stadium staff to local workers who contribute to the matchday experience while missing the game themselves.
Atalanta 25-26 Fourth Kit
Check out NB's Atalanta B.C. 2025-2026 Christmas jersey below.
The NB Atalanta B.C. 2025-2026 Christmas jersey carries over the abstract Nerazzurri look introduced with this season’s Third Kit, turning it into an all-over graphic that blends Bergamo’s identity with a more modern aesthetic. It has a striking optical illusion-style graphic, dominated by dynamic wave patterns in blue, black, and white.
Atalanta 25-26 Third Vs Christmas Kits
The New Balance Atalanta 2025-26 third shirt is predominantly bright orange, featuring a bold abstract wave design in black and blue. This unique pattern takes inspiration from the Atalanta crest, resembling the flowing hair of the Goddess Atalanta.
Atalanta 25-26 Third Kit Released
The warped grid motif flows across the shirt’s entire front and sleeves, creating a sense of motion and energy. The club crest and New Balance logo are positioned on either side of the chest in tonal blue. The black V-neck collar with a golden yellow and blue stripe rounds off the look.
Inside the collar, the phrase "LA MAGLIA SUDATA SEMPRE" (“The shirt always sweated in”) pays tribute to the club’s ethos of hard work and dedication.
Atalanta 24-25 vs 25-26 Christmas Kits
Check out classic Atalanta B.C. Kits on Football Kit Archive
The New Balance Atalanta Bergamo 25-26 Christmas jersey retails at 90 euros.
Made by NB. What's your verdict on Atalanta Bergamo's 25-26 Christmas football shirt? Comment below.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.
