Al Ahli Unveils New Logo - 25-26 Kits Leaked

Saudi club Al Ahli has officially unveiled a brand-new logo as part of a modern visual identity for the club. The new crest was presented during a special ceremony at the Ritz-Carlton Hotel in Jeddah, attended by club leadership, historic legends, and strategic partners.

Curiously, the same logo first appeared on the 2024-25 third kit, which was unveiled in February.

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New Al Ahli Logo

This is the new Al Ahli club crest.

The new Al Ahli logo represents a significant step forward, aiming to reflect the club's rich heritage while looking toward its future ambitions. The design is inspired by Al Ahli's historical emblems and is built around a shield shape, symbolizing strength and unity.

At the center of the shield is the name “Al Ahli.” This is surrounded by icons representing the club’s deep-rooted foundation since 1937, along with the timeless phrase “Together Throughout Time,” which embodies the loyalty and enduring bond of fans across generations.

Fan Vote & Club Modernization

Crucially, the new logo was not just designed in-house; its selection was based on an extensive public engagement campaign. Al Ahli fans were given the opportunity to share their perspectives and help shape the new identity through an official vote.

The logo unveiling was part of a broader event showcasing the club's modernization. Al Ahli also announced the signing of several new strategic partnership agreements and the launch of the club’s new official app. The app is described as a comprehensive digital platform designed to enhance the fan experience by delivering exclusive content and updates.

Furthermore, a new membership program was introduced, offering seven different tiers with exclusive benefits. These include season tickets, merchandise discounts, and even voting rights on certain club decisions, reinforcing the club's commitment to community engagement.

What do you think of the new Al Ahli logo? Comment below.