PSG to Release Special 2025 BLACKPINK Collection

As the perfect blend of football, music, and fashion, Paris Saint-Germain has announced the launch of an exclusive collection in collaboration with global K-pop group BLACKPINK, set to be released today, 30 July.

BLACKPINK is a South Korean girl group consisting of four members: Jisoo, Jennie, Rosé, and Lisa, formed by YG Entertainment in 2016. The group has released global hits such as "DDU-DU DDU-DU," "Kill This Love," and "How You Like That." BLACKPINK was the first K-pop girl group to perform at Coachella and holds the record for the highest-grossing tour by a K-pop girl group.

Special PSG 2025 "BLACKPINK IN YOUR AREA" Collection

The unique and exclusive capsule, named the "BLACKPINK IN YOUR AREA" collection, is designed to fuse the bold energy of the iconic K-pop group with the prestige of the reigning European champions.

The limited-edition collection will feature t-shirts and hoodies adorned with special co-branded PSG x BLACKPINK logos. The designs will be centered around the group's signature pink and black color palette.

The relationship between PSG and BLACKPINK has been developing for some time. Fans may recall that group member Lisa visited the club in late 2023, where she was personally presented with a custom jersey by PSG President Nasser Al-Khelaifi. This collaboration marks the next chapter in their growing partnership.

This move also aligns with PSG's strategy to strengthen its presence in Asia, a key market where BLACKPINK has a massive following and is also set to tour from October 2025.

The release is timed to celebrate the start of BLACKPINK's European tour, which kicks off in Paris on 2 and 3 August.

The BLACKPINK x PSG capsule collection will be available starting today, 30 July, 2025, exclusively on the official PSG online store.

What do you think of this collaboration between PSG and BLACKPINK? Let us know your thoughts in the comments below.