New Liverpool and Adidas Partnership Breaks Kit Sales Record
- Record-Breaking Sales: The new Liverpool and Adidas partnership has led to a 700% increase in home and away kit sales compared to the previous season's launch period.
- Global Demand: Orders for the new Liverpool kits have been placed from over 150 countries, with a significant portion of sales occurring online.
- Top Player: Florian Wirtz's No. 7 shirt is the best-selling among supporters, and profits from Diogo Jota's shirt will be donated to charity.
The new partnership between Liverpool FC and Adidas is off to a sensational start, with the club officially announcing that the 2025-26 home and away kits have shattered all previous sales records. The return to the Three Stripes after more than a decade has seen an unprecedented surge in demand from fans worldwide.
New Liverpool and Adidas Partnership Breaks Kit Sales Record
According to an official announcement from the club, sales for the new home and away shirts in their first week of availability have increased by an incredible 700% compared to the same launch period last season.
The club received orders from over 150 different countries, with 80% of all sales coming via online channels. On the ground, the official Anfield store also recorded its busiest-ever week of trading since opening. The new kit deal with Adidas officially began on 1 August, 2025.
This represents a stunningly successful commercial start to the 2025-26 season for Liverpool and a huge win for Adidas, reaffirming the massive global appeal of the partnership.
Florian Wirtz & Diogo Jota Top Player Sales
Liverpool also revealed which player names have been the most popular on the back of the new shirts. New star signing Florian Wirtz has claimed the top spot, with his No. 7 shirt being the best-seller among supporters.
Diogo Jota's No. 20 shirt is the second most popular. In a fantastic initiative, Liverpool also announced that all club profits from the sale of "Diogo J. 20" shirts will be donated to the LFC Foundation to launch a new community football program named after the Portuguese forward.
What do you think of the new Adidas Liverpool kits? Have you bought one yet? Share your thoughts in the comments below.
