New Liverpool and Adidas Partnership Breaks Kit Sales Record
Aug 10, 2025, by Phan Tich Giay
- Record-Breaking Sales: The new Liverpool and Adidas partnership has led to a 700% increase in home and away kit sales compared to the previous season's launch period.
- Global Demand: Orders for the new Liverpool kits have been placed from over 150 countries, with a significant portion of sales occurring online.
- Top Player: Florian Wirtz's No. 7 shirt is the best-selling among supporters, and profits from Diogo Jota's shirt will be donated to charity.
The new partnership between Liverpool FC and Adidas is off to a sensational start, with the club officially announcing that the 2025-26 home and away kits have shattered all previous sales records. The return to the Three Stripes after more than a decade has seen an unprecedented surge in demand from fans worldwide.
New Liverpool and Adidas Partnership Breaks Kit Sales Record
According to an official announcement from the club, sales for the new home and away shirts in their first week of availability have increased by an incredible 700% compared to the same launch period last season.
The club received orders from over 150 different countries, with 80% of all sales coming via online channels. On the ground, the official Anfield store also recorded its busiest-ever week of trading since opening. The new kit deal with Adidas officially began on 1 August, 2025.
This represents a stunningly successful commercial start to the 2025-26 season for Liverpool and a huge win for Adidas, reaffirming the massive global appeal of the partnership.
Florian Wirtz & Diogo Jota Top Player Sales
Liverpool also revealed which player names have been the most popular on the back of the new shirts. New star signing Florian Wirtz has claimed the top spot, with his No. 7 shirt being the best-seller among supporters.
Diogo Jota's No. 20 shirt is the second most popular. In a fantastic initiative, Liverpool also announced that all club profits from the sale of "Diogo J. 20" shirts will be donated to the LFC Foundation to launch a new community football program named after the Portuguese forward.
What do you think of the new Adidas Liverpool kits? Have you bought one yet? Share your thoughts in the comments below.
Robey KVC Westerlo 26-27 Home Kit Released - No More Nike
Belgian club KVC Westerlo has unveiled their new 2026-27 home kit, marking the beginning of a new partnership with Robey Sportswear. The Dutch brand takes over from Nike, which had supplied the club's kits since 2022.
The Robey KVC Westerlo 2026-27 home shirt features the club's traditional yellow and blue colors. Launched with the slogan 'Designed for you. Worn by you. Because you are Westel,' the design aims to celebrate the strong bond between the team, its supporters, and the local Kempen region.
AS Roma 26-27 Away Kit Leaked - Shirt + Shorts + Socks
We have the first official image of the Adidas Roma 2026-2027 away socks. They nicely round off the design.
VVV-Venlo 26-27 Home Kit Released
Netherlands second-division side VVV-Venlo have officially unveiled their 2026-27 home kit, made by Swedish sportswear brand Craft.
The new jersey features a clean and classic design in the club's traditional yellow and black colors, reflecting the identity of both the club and the city of Venlo.
The VVV-Venlo 2026-27 home kit will be available from Monday, July 6, 2026, through the club's official physical and online fanshops.
What do you think of the new VVV-Venlo 2026-27 home kit? Let us know your thoughts in the comments below.
Leipzig 26-27 Away Kit Leaked - 5 New Images
The leaked RB Leipzig 2026–27 away kit features a bold red base with yellow logos and trim, plus a subtle tonal leaf-inspired graphic across the front that may reference the Leipzig Botanical Garden. The striking colorway gives the shirt a distinctive, high-energy look.
FC Barcelona 26-27 Away Training Leaked
Footy Headlines are now able to bring a first look at Barcelona 26-27 Elite Drill Top, collaborating with Kobe Bryant's Black Mamba brand.
The top use the same colorway as Barcelona 26-27 away kit, including purple, black and gold. This design features gold monochrome Mamba and Barcelona logo, as well as the club's name in sharp-angled typeface on the back of the collar.
What do you think of Barcelona 26-27 away training top? Leave your thoughts in the comments below.