OFFICIAL: Adidas Liverpool Kit Deal Started - No More Nike
Aug 1, 2025, by Phan Tich Giay
- Partnership Change: Liverpool has officially switched from Nike to Adidas as their official kit partner, starting August 1, 2025.
- Financials of the Deal: The new multi-year Adidas deal is worth more than £60 million per season, exceeding Nike's previous payment, and includes incentives based on sales and on-field performance.
- Contract Details: The Adidas deal spans five seasons, from 2025-26 to 2029-30, and aims to align Liverpool's earnings with other top Premier League clubs through increased revenue.
Update: It's finally August 1, 2025, and right at 12:00 AM, Liverpool has updated their website to feature the Adidas logo as the official partner. The launch of the Adidas Liverpool 2025-2026 home and away kits is scheduled for this morning.
Update: The Anfield is being prepared for the start of the Adidas deal on 1 August 2025, with the white "Nike" seats being replaced by the Adidas ones. The work was completed today. Thanks to @CarlitosMaidana for the image.
Update: Confirming the previous reports, Liverpool and Adidas have officially announced a multi-year partnership that will see Adidas once again become Liverpool's official kit partner from the 25-26 season, replacing Nike.
The partnership between Liverpool and Adidas will be effective from 1 August 2025. This means that the Adidas Liverpool 25-26 home kit will be launched on 1 August.
Image by @lfcdzn11 for Footy Headlines
Update: The new Adidas Liverpool deal is set to be worth more than 60 million GBP per season, more than what Nike paid (£30m per year + 20% royalty on all net sales). There is no exact figure on the deal due to the incentivized nature of the contract, which includes sales and on-field performances, as reported by the Times.
Liverpool's 2025-26 products are already appearing in Adidas data. The club will part ways with Nike after the 24-25 season (Summer 2025), and is, of course, not present in the Nike Fall/Winter 2025 offering.
Liverpool Adidas Kit Deal
Liverpool's current deal with Nike runs until the end of the 2024-25 season. Liverpool did not renew the contract and signed a new deal with Adidas. It will be the third time Adidas will make Liverpool's kits. The last time was for the period 2006-2012.
The new Adidas Liverpool deal runs for five seasons, from 2025-26 to 2029-30. The new deal will be worth more than what Nike currently pays Liverpool (£30m per year + 20% royalty on all net sales of merchandise other than footwear).
Adidas secured the contract after winning a competitive tender process, surpassing bids from Nike and Puma. Liverpool anticipates the new deal will bring its earnings in line with other top Premier League clubs like Arsenal, Manchester City, and Chelsea, whose kit deals also generate between £60-65 million annually.
Billy Hogan, chief executive officer at LFC, said: “Everyone at the club is incredibly excited to welcome adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time."
Graphic genius @lfcdzn11, for Footy Headlines, has imagined how the Adidas logo could look on the stands of the Anfield Stadium.
Check out all Liverpool kits on Football Kit Archive.
Do you like Adidas returning to Liverpool? Leave a comment below.
Manuel Neuer's Matching Coral Goalkeeper Outfit at 2026 World Cup
During Germany's 2026 FIFA World Cup match against Ecuador on June 25, veteran goalkeeper Manuel Neuer took to the pitch sporting a perfectly coordinated look. The German shot-stopper caught the attention of boot and kit enthusiasts by matching his goalkeeper gloves seamlessly with his football boots, creating a unified aesthetic from top to bottom.
Manuel Neuer wore Germany's away goalkeeper jersey in coral, paired with the Copa Pure 4 boots and matching goalkeeper gloves, all from Adidas' "Road to Glory" collection released for the 2026 FIFA World Cup. The combination created a striking all-orange look on the pitch.
Perfectly Curacao Player Boot-Kit Combo at 2026 World Cup - Footy Headlines
Custom Mexican Flag Adidas Referee Kit at 2026 World Cup
Katia Itzel García recently made history as the first Mexican woman to referee a men's FIFA World Cup match, taking charge of the game between the Netherlands and Tunisia. To mark this milestone, FIFA equipped her with a specially customized Adidas referee uniform that pays homage to her home country.
The standard 2026 World Cup Adidas referee kit worn by García was personalized with custom lines featuring the colors of the Mexican flag. Subtle green, white, and red detailing was added to the uniform, providing a unique national touch to the official tournament referee apparel.
The customized details were highlighted in photos shared by kit account @TigresJersey. This small but meaningful modification sets the uniform apart from the standard gear worn by other officials throughout the tournament.
Çorum FK 26-27 Home Kit Released
Newly promoted Turkish Süper Lig side Çorum FK have released their new 2026-27 home kit. The new kit is made by Joma and will be worn in the upcoming Süper Lig campaign.
The Joma Çorum FK 2026-27 home kit features a classic red and black vertical striped design. Drawing inspiration from the region's ancient history, the shirt incorporates the "Hitit Güneşi" (Hittite Sun) symbol, representing the fighting spirit and heritage of Çorum.
The club's motto, "BİZ ANADOLUYUZ" (We are Anatolia), is also a central theme of the launch, emphasizing their regional identity. The Joma Çorum FK 2026-27 home shirt is completed with matching shorts and socks.
Gimnastic de Tarragona 26-27 Home Kit Released
The new Gimnastic de Tarragona home kit for the 2026-27 season was officially released yesterday.
The Adidas Gimnastic de Tarragona 2026-27 home shirt features the club's traditional colors, primarily boasting a granate maroon base. It incorporates a clean, simple design based on a standard Adidas template, accented by a white Adidas logo with short black borders and a multicolored club crest.
Additional details on the Adidas Gimnastic 2026-27 home jersey include an original collar design and a white sleeve sponsor. The overall look has been well-received by fans for its straightforward aesthetic and strong sponsor integration.
FC Hound Dogs 26-27 Home & Away Kits Released
Gibraltar Football League side FC Hound Dogs have officially unveiled their new 2026-27 home and away kits. Made by Almer, the release coincides with a comprehensive club rebrand for the upcoming season, which most notably introduces a completely redesigned crest.
The Almer FC Hound Dogs 2026-27 home and away shirts feature bespoke looks tailored to the club's new visual identity. Promoted with the tagline "Designed in Gibraltar. Worn with pride," both kits showcase the updated badge prominently on the chest, marking a new era for the team established in 2012.
Tunisia Captain's Shirt Number Peels Off in 2026 World Cup Match
Tunisia captain Ellyes Skhiri experienced a notable kit malfunction during the 2026 FIFA World Cup Group F match against the Netherlands. The number on the back of his Kappa jersey began peeling off during the first half, leaving the digit hanging loosely from the shirt as he continued to play.
Despite the visible issue, the referee did not immediately intervene, allowing Skhiri to play on with the damaged kit for some time. The midfielder eventually had to change his jersey mid-game to resolve the problem. The kit trouble also caused a brief delay at the start of the second half, as Skhiri was late returning from the tunnel, leaving his teammates waiting on the pitch.
