OFFICIAL: Adidas Liverpool Kit Deal Started - No More Nike
Aug 1, 2025, by Phan Tich Giay
- Partnership Change: Liverpool has officially switched from Nike to Adidas as their official kit partner, starting August 1, 2025.
- Financials of the Deal: The new multi-year Adidas deal is worth more than £60 million per season, exceeding Nike's previous payment, and includes incentives based on sales and on-field performance.
- Contract Details: The Adidas deal spans five seasons, from 2025-26 to 2029-30, and aims to align Liverpool's earnings with other top Premier League clubs through increased revenue.
Update: It's finally August 1, 2025, and right at 12:00 AM, Liverpool has updated their website to feature the Adidas logo as the official partner. The launch of the Adidas Liverpool 2025-2026 home and away kits is scheduled for this morning.
Update: The Anfield is being prepared for the start of the Adidas deal on 1 August 2025, with the white "Nike" seats being replaced by the Adidas ones. The work was completed today. Thanks to @CarlitosMaidana for the image.
Update: Confirming the previous reports, Liverpool and Adidas have officially announced a multi-year partnership that will see Adidas once again become Liverpool's official kit partner from the 25-26 season, replacing Nike.
The partnership between Liverpool and Adidas will be effective from 1 August 2025. This means that the Adidas Liverpool 25-26 home kit will be launched on 1 August.
Image by @lfcdzn11 for Footy Headlines
Update: The new Adidas Liverpool deal is set to be worth more than 60 million GBP per season, more than what Nike paid (£30m per year + 20% royalty on all net sales). There is no exact figure on the deal due to the incentivized nature of the contract, which includes sales and on-field performances, as reported by the Times.
Liverpool's 2025-26 products are already appearing in Adidas data. The club will part ways with Nike after the 24-25 season (Summer 2025), and is, of course, not present in the Nike Fall/Winter 2025 offering.
Liverpool Adidas Kit Deal
Liverpool's current deal with Nike runs until the end of the 2024-25 season. Liverpool did not renew the contract and signed a new deal with Adidas. It will be the third time Adidas will make Liverpool's kits. The last time was for the period 2006-2012.
The new Adidas Liverpool deal runs for five seasons, from 2025-26 to 2029-30. The new deal will be worth more than what Nike currently pays Liverpool (£30m per year + 20% royalty on all net sales of merchandise other than footwear).
Adidas secured the contract after winning a competitive tender process, surpassing bids from Nike and Puma. Liverpool anticipates the new deal will bring its earnings in line with other top Premier League clubs like Arsenal, Manchester City, and Chelsea, whose kit deals also generate between £60-65 million annually.
Billy Hogan, chief executive officer at LFC, said: “Everyone at the club is incredibly excited to welcome adidas back into the LFC family. We have enjoyed fantastic success together in the past and created some of the most iconic LFC kits of all time."
Graphic genius @lfcdzn11, for Footy Headlines, has imagined how the Adidas logo could look on the stands of the Anfield Stadium.
Check out all Liverpool kits on Football Kit Archive.
Do you like Adidas returning to Liverpool? Leave a comment below.
Real Madrid 26-27 New Shirt Number Owners
Real Madrid have officially confirmed their squad numbers for the 2026-27 season. Thanks to @jersey_story for the design visuals.
Raúl Asencio steps into the No. 2 shirt previously worn by Dani Carvajal, while new signing Dean Huijsen takes over No. 4 from David Alaba. Endrick also returns to the No. 9 after his loan spell at Marseille.
Among the new arrivals, Ibrahima Konaté will wear No. 16, Marc Cucurella No. 17, Carlos Espí No. 19, Denzel Dumfries No. 24 and Yan Diomande No. 25. Meanwhile, Bernardo Silva will continue wearing No. 20 following Fran García's departure. The number is closely associated with the Portuguese midfielder's most successful years at Manchester City.
Which new number catches your eye the most? Let us know your answer in the comments below.
Paris Saint-Germain Debut 26-27 Kits Featuring Two Stars
PSG debuted a two-star version of their 26-27 kits during recent friendly matches, commemorating their pair of UEFA Champions League titles. This special detail will be used exclusively in international competitions.
Despite Ligue 1 placing no restriction on star crests, PSG announced they will not feature the stars on their domestic league kits. Special thanks to @jerseystory_vn for the spot and graphic.
No More Nike: Adidas Croatia 2026 Training Kits Revealed
Following their switch from Nike to Adidas, Croatia's new training kit set for 2026 have been unveiled in the latest training camp for youth teams' goalkeepers.
However from what we've seen, both of the new jerseys are simply from Adidas Tiro 26 League template range, using default black and grey color choices. These are very likely just temporary options for the mean time, until the actual designs with probably bespoke colorways are officially released.
What do you think of the new Adidas Croatia 2026 training kits? Let us know in the comments below.
FC Barcelona 26-27 Third Kit Font Leaked
Following the leak of FC Barcelona's 26-27 third kit, kit expert @memorabilia1899 has provided a first look at the custom typeface that will feature on the back of the jersey. The bespoke font design continues Nike's trend of pairing unique typography with its high-profile club kit releases for the season.
The typography features a sharp, geometric design with clean blocky angles for the player numbers, rendered in dark navy blue and bordered by a bright red outline. The player name is printed in arched, bold sans-serif lettering using the same color scheme, perfectly matching the teal body and red trim of the shirt.
This custom typeface will be worn on Barcelona's 26-27 third kit during cup fixtures and selected league games where customized fonts are permitted. The contrasting red outline gives the player names and numbers clear visibility against the light teal graphic backdrop.
Pink Real Madrid 26-27 Third Kit Leaked in New Promo Image
A new promo-style image of the Real Madrid 26-27 third kit has emerged online ahead of its official release scheduled for August 12, 2026. Crafted by Adidas, the new alternative jersey marks the return of a pink main color for Los Blancos for the first time since the 2020-21 season. Thanks to @KamilBerberler.
The standout element of the shirt is an intricate tonal geometric pattern covering both the front and back. Inspired by Latin American art, the graphic features interlocking circular and diamond shapes created with fine dotted lines. Complementing the vibrant pink base, Adidas adds ivory details across the V-neck collar, sleeve cuffs, and the Three Stripes on the shoulders. The club crest, Adidas logo, and Emirates front sponsor are all rendered in clean white.
On the back, the geometric pattern continues seamlessly alongside a stylized retro "RMCF" sign-off positioned just below the collar. Matching pink shorts with ivory accents and pink socks complete the full uniform, making it only the third pink outfield kit in Real Madrid's history.
Elche 26-27 Away Kit Released
Spanish club Elche CF and Nike have officially launched the new Elche 26-27 away kit. Following the earlier releases of their home and third shirts, this launch completes the team's kit lineup for the 2026-27 season.
The Nike Elche CF 26-27 away jersey features a eye-catching purple colorway covered in a dynamic halftone dot pattern that flows in subtle wave lines across the front and sleeves. Metallic gold accents are used for the club crest and lower hem details, while the Nike Swoosh stands out in clean white on the right chest.
Matching purple shorts and socks complete the full strip. The new Elche 26-27 away kit is available through the official club store and online channels.
Mizuno 'Serene Spark' 26-27 New Season Boots Pack Released
Mizuno has officially revealed its latest football boot collection for the 26-27 season, dubbed the Serene Spark pack. Built around the theme of quiet passion driving performance, the pack blends cool light blue uppers with vibrant orange-red accents across the branding, heel area, and soleplate details.
The Serene Spark lineup covers Mizuno's top-tier speed and touch models, led by the Mizuno Alpha III and the Morelia Neo V Beta. A small-sided edition, the Morelia Neo Sala Beta Japan, is also included in the collection. Each silhouette shares a light blue base tone paired with striking gradient Runbird logos that give the pack its distinctive look.
The Mizuno Serene Spark collection will officially launch on Wednesday, August 12, 2026, available through Mizuno Japan and selected football retailers worldwide.
Marcus Rashford to Wear Number 14 Shirt at Manchester United
Marcus Rashford is set to wear a new squad number upon his return to Manchester United for the 26-27 season. With Matheus Cunha currently occupying the club's number 10 jersey, the forward has been assigned the vacant number 14 shirt.
This marks the fourth squad number Rashford has worn during his senior career at Old Trafford. After making his first-team debut wearing number 39, he subsequently switched to number 19 before taking over the number 10 shirt, which he wore during his most prolific seasons.
The number 14 jersey carries a recognizable history at Manchester United, having previously been worn by players such as close friend Jesse Lingard, Javier Hernández, and Christian Eriksen.