Out of Nowhere: Chelsea Moves FIFA Club World Cup Badge Position
Aug 13, 2025, by Chris
- Badge Relocation: Chelsea has moved the FIFA Club World Cup badge higher on their shirts for the new season, positioning it above the Nike swoosh and club crest.
- Reason for Change: The relocation was likely due to the badge's size, which created an undesirable visual hierarchy by overshadowing the Chelsea crest.
- Badge Duration: Chelsea will display the badge for at least four years following their 2025 Club World Cup victory.
Chelsea has relocated their FIFA Club World Cup Winners badge on the shirts for the new season.
Chelsea Puts Club World Cup Badge Much Higher
As seen in today's media shoot, the golden commemorative badge has been moved higher up on the chest, sitting above the Nike swoosh and crest rather than in the center. The new positioning creates an unusual aesthetic.
The reason for Chelsea's move of the badge is possibly that the roundel Club World Cup badge is larger than Chelsea's own crest, creating a hierarchy that seems backwards. The prominence of the FIFA badge over the club's traditional emblem is surely not optimal, even though it is reduced a little bit by moving it up.
Original FIFA Club World Cup badge - still used for the old Club World Cup winners
The previous shield-style FIFA Club World Cup design from earlier years is being fondly remembered by many supporters who preferred its more understated appearance. That badge integrated more naturally with the shirt's overall design and didn't dominate the visual space.
While Chelsea earned the right to display the badge after their 2025 Club World Cup triumph, the execution of its placement has left many questioning whether bigger necessarily means better when it comes to kit design.
Chelsea 2025-2026 CWC Version Home Kit - Badge Centered
Chelsea will wear the badge for at least four years, so the big golden badge is here to stay. It remains to be seen if we will get used to it, but we certainly will.
Do you prefer the new Club World Cup badge position? Would you like FIFA to return to the shield-style design? Let us know in the comments below.
Premium Material Returns to the World Cup Champions Badge
Alongside the second star above the crest, Spain officially unveiled a new 3D embossed World Champions badge during their recent 3-2 victory over England in the UEFA Nations League. This badge previously appeared on Spain's jersey after their 2026 FIFA World Cup triumph.
Compared to the heat-applied plastic version seen on Argentina's kits, the new badge from Cromotransfer offers a significantly more premium look, featuring an embossed surface and a multi-layered structure. Before that, Adidas has increasingly shifted to pre-applying tournament and champions badges directly in its manufacturing facilities.
However, this upgrade will be exclusive to the authentic player-version jerseys. The fan-version replica shirts will continue to feature the standard heat-transferred plastic badge.
Big thanks to @whatthekit_x for the collage.
Newcastle United 27-28 Home Kit - Early Prediction
Kit insider grhaer9 has shared an early prediction for Newcastle United new 2027-28 home kit, based on leaked information. This is part of a series of his farewell kit designs before stepping away from the concept and leak scene. However, it is important to note that this design is still highly speculative.
The new Newcastle United 2027-28 home kit is expected to feature the new Newcastle United crest, whereas grhaer9’s concept still uses the old crest.
