2026 World Cup Kit Battle So Far: First 28 Qualified Teams
- Qualified Teams: As of now, 28 teams have qualified for the 2026 World Cup.
- Kit Maker Standings: Adidas currently leads with 8 teams, followed by Nike and Puma with 7 teams each.
- Remaining Spots: With 20 spots still available, the competition among kit manufacturers for the 2026 World Cup is ongoing.
Update: After the October World Cup qualifiers concluded, 10 more teams secured their spots for the 2026 World Cup, bringing the total number of qualified nations for the world's biggest football spectacle in 2026 to 28. As of now, Adidas has temporarily overtaken Nike to lead in the number of teams representing the brand at the 2026 World Cup.
The road to the 48-team 2026 FIFA World Cup is well underway, and the first 18 teams have now officially secured their places at the tournament. With these early qualifications, mainly from the AFC and CONMEBOL confederations, we can get a first glimpse at the 'kit maker battle' for the biggest tournament on earth.
2026 World Cup Kit Battle: First 28 Qualified Teams
Adidas currently leads with 8 national teams, followed closely by Nike and Puma, each with 7.
- Adidas (8): Mexico; Japan; Argentina; Colombia; Algeria; South Africa; Qatar; Saudi Arabia
- Nike (7): USA; Canada; South Korea; Australia; Brazil; Uruguay; England
- Puma (7): New Zealand; Paraguay; Morocco; Egypt; Ghana; Ivory Coast; Senegal
Among the 8 Adidas-backed nations are host country Mexico, reigning champions Argentina, and a new addition, South Africa (whose official outfitter will be announced by the end of the year).
Nike temporarily lost its lead, adding only one nation (England) among the 10 newly qualified teams.
Puma has made significant progress, gaining 4 new teams (all from Africa), increasing its total to 7 nations.
The Challengers (6 Teams, 6 Brands)
The early qualification stage also highlights a great variety of other brands. Six different suppliers complete the current list of 18 teams.
- 7Saber: Uzbekistan
- Majid: Iran
- Kelme: Jordan
- Marathon: Ecuador
- Kappa: Tunisia
- Tempo: Cape Verde
With 20 more spots still up for grabs, the kit maker battle for the 2026 World Cup is far from over. It will be interesting to see how the brand landscape shifts as teams from Europe and Africa complete their qualification campaigns.
2022 World Cup Kit Battle
Do you think Adidas will continue to lead the brand battle at the 2026 World Cup, or will Nike take the lead? Share your thoughts below.
