2026 World Cup Kit Brands - 48 Teams, 13 Brands
May 30, 2026, by Phan Tich Giay
- Big Three Dominance: Adidas, Nike, and Puma collectively supply kits for over 75% of the 48 participating national teams in the 2026 World Cup, with Adidas leading by outfitting 14 nations.
- Smaller Brands' Participation: Beyond the major players, ten smaller kit manufacturers are featured, with Kelme being the only one to supply more than a single team (Jordan and Bosnia), while the other nine each represent one nation.
- Increased Smaller Supplier Presence: The 2026 World Cup sees an increase in smaller kit suppliers compared to 2022, both in relative terms (23% vs. 18%) and absolute numbers (11 teams vs. 6 teams).
Update - Saturday, May 30, 2026: The 2026 World Cup begins next month. For the first time, 48 teams are participating. We take a definitive look at the brand battle on the pitch, and as expected, the "Big Three" dominate the landscape. Thanks to Mantos do Futebol and Football Kit Archive for images.
2026 World Cup Kit Battle: All 48 Teams
Adidas, Nike, and Puma collectively account for a massive share of the tournament, supplying kits for over 75% of all the participating national teams.
Here is how the top three sportswear giants stack up:
- Adidas (14): Mexico; Japan; Argentina; Colombia; Algeria; South Africa; Qatar; Saudi Arabia; Germany, Belgium, Spain, Scotland, Curacao, Sweden
- Nike (12): USA; Canada; South Korea; Australia; Brazil; Uruguay; England; France; Croatia; Norway, Netherlands, Turkey
- Puma (11): New Zealand; Paraguay; Morocco; Egypt; Ghana; Ivory Coast; Senegal; Portugal; Austria, Switzerland, Czech Republic
The Three Stripes brand is the leader in the clubhouse, outfitting a total of 14 nations. This puts them two teams ahead of their closest rival, Nike, and three ahead of Puma.
The Smaller Brands
Beyond the massive market share held by Adidas, Nike, and Puma, there are exactly 10 smaller manufacturers making an appearance at the 2026 World Cup. Among these smaller brands, Kelme is the only manufacturer that supplies kits for more than a single team, outfitting both Jordan and Bosnia.
The remaining ten brands each represent just one solitary nation at the tournament:
- 7Saber: Uzbekistan
- Majid: Iran
- Kelme: Jordan
- Marathon: Ecuador
- Kappa: Tunisia
- Capelli: Cape Verde
- Reebok: Panama
- Saeta: Haiti
- Jako: Iraq
- Umbro: DR Congo
2022 Vs 2026 World Cup Kit Battles
Compared to 2022, smaller suppliers are more present in 2026, both in relative (23% vs 18%) and overall (11 teams vs 6 teams) numbers.
2026 World Cup Kits
2026 World Cup Kit Overview - All 48 Teams' Kits Released
Which sportswear brand do you think has the strongest overall lineup of teams heading into the 2026 World Cup? Let us know in the comments below!
Austria Lustenau Release Special-Edition 26-27 "Vintage" Kit
Austrian club SC Austria Lustenau has unveiled a special-edition jersey, dubbed the "Vintage" kit, created in collaboration with Italian brand Erreà. The limited-edition shirt was launched for the friendly match against German giants FC Schalke 04 at the Sun Minimeal Arena.
The Erreà Austria Lustenau 26-27 "Vintage" jersey comes in an off-white cream base adorned with a subtle all-over floral damask pattern. It is complemented by a dark green polo collar with dual gold pinstripes, an aesthetic echoed on the matching ribbed sleeve cuffs. To complete the clean retro look, the club crest, Erreà chest logo, and Sun Minimeal front sponsor are all rendered in monochrome dark green.
On the back, the retro styling continues with an elegant serif typeface in green for the player names and squad numbers. The release represents another custom design from Erreà in their first season outfitting the Austrian side, after taking over the club's technical contract ahead of the 26-27 campaign.
Betting Ban: Brazilian Club Vila Nova Announce BYD Main Shirt Sponsor Deal
Brazilian club Vila Nova FC has officially announced Chinese electric vehicle giant BYD as its new primary front-of-shirt sponsor. Described by the club as the largest commercial partnership in its history, the agreement places the BYD logo prominently on the chest of the team's Volt Sport kits through the end of 2026, with an option to extend into 2027.
The sponsorship is executed in collaboration with Saga, an authorized dealership network representing BYD in Brazil, whose small logo appears directly underneath the main BYD mark. The automotive manufacturer replaces previous shirt sponsor Bet da Sorte, following a wave of regulatory restrictions on betting companies operating in Brazilian football.
Currently fighting at the top of the Campeonato Brasileiro Série B table and chasing promotion to the top flight, Vila Nova is set to debut the redesigned shirts immediately. The landmark agreement secures vital financial stability for the club's promotion push while expanding BYD's growing footprint across South American football.
Legia Warsaw Release First Adidas Originals Collection in Decades
Legia Warsaw and Adidas have officially launched an all-new Originals lifestyle collection, marking the club's first dedicated project under the iconic Trefoil banner in decades. The retro-infused streetwear range draws heavily on vintage terrace fashion and archival sportswear aesthetics.
Rendered in Legia's traditional palette of green, white, and black, the drop includes classic full-zip track jackets, hoodies, track pants, and t-shirts. Every piece is detailed with Adidas' signature Trefoil logo and prominent Three Stripes down the sleeves and legs. Fans are also treated to two distinct badge options across the garments, with items arriving with either the club's modern crest or the iconic circular 'eLka' emblem.
The Adidas Originals Legia Warsaw collection is available now through the club's official online fan store and selected physical locations. Prices range from 259 PLN for t-shirts to 419 PLN (60-95 EUR) for the full-zip track tops.
