2026 World Cup Kit Brands - 48 Teams, 13 Brands
May 30, 2026, by Phan Tich Giay
- Big Three Dominance: Adidas, Nike, and Puma collectively supply kits for over 75% of the 48 participating national teams in the 2026 World Cup, with Adidas leading by outfitting 14 nations.
- Smaller Brands' Participation: Beyond the major players, ten smaller kit manufacturers are featured, with Kelme being the only one to supply more than a single team (Jordan and Bosnia), while the other nine each represent one nation.
- Increased Smaller Supplier Presence: The 2026 World Cup sees an increase in smaller kit suppliers compared to 2022, both in relative terms (23% vs. 18%) and absolute numbers (11 teams vs. 6 teams).
Update - Saturday, May 30, 2026: The 2026 World Cup begins next month. For the first time, 48 teams are participating. We take a definitive look at the brand battle on the pitch, and as expected, the "Big Three" dominate the landscape. Thanks to Mantos do Futebol and Football Kit Archive for images.
2026 World Cup Kit Battle: All 48 Teams
Adidas, Nike, and Puma collectively account for a massive share of the tournament, supplying kits for over 75% of all the participating national teams.
Here is how the top three sportswear giants stack up:
- Adidas (14): Mexico; Japan; Argentina; Colombia; Algeria; South Africa; Qatar; Saudi Arabia; Germany, Belgium, Spain, Scotland, Curacao, Sweden
- Nike (12): USA; Canada; South Korea; Australia; Brazil; Uruguay; England; France; Croatia; Norway, Netherlands, Turkey
- Puma (11): New Zealand; Paraguay; Morocco; Egypt; Ghana; Ivory Coast; Senegal; Portugal; Austria, Switzerland, Czech Republic
The Three Stripes brand is the leader in the clubhouse, outfitting a total of 14 nations. This puts them two teams ahead of their closest rival, Nike, and three ahead of Puma.
The Smaller Brands
Beyond the massive market share held by Adidas, Nike, and Puma, there are exactly 10 smaller manufacturers making an appearance at the 2026 World Cup. Among these smaller brands, Kelme is the only manufacturer that supplies kits for more than a single team, outfitting both Jordan and Bosnia.
The remaining ten brands each represent just one solitary nation at the tournament:
- 7Saber: Uzbekistan
- Majid: Iran
- Kelme: Jordan
- Marathon: Ecuador
- Kappa: Tunisia
- Capelli: Cape Verde
- Reebok: Panama
- Saeta: Haiti
- Jako: Iraq
- Umbro: DR Congo
2022 Vs 2026 World Cup Kit Battles
Compared to 2022, smaller suppliers are more present in 2026, both in relative (23% vs 18%) and overall (11 teams vs 6 teams) numbers.
2026 World Cup Kits
2026 World Cup Kit Overview - All 48 Teams' Kits Released
Which sportswear brand do you think has the strongest overall lineup of teams heading into the 2026 World Cup? Let us know in the comments below!
Motherwell 26-27 Home Kit Released
Motherwell FC have officially unveiled their new 2026-27 home kit. Made by Macron, the new shirt will be worn by both the men's and women's teams in the upcoming Scottish Premiership campaign.
The Macron Motherwell 2026-27 home jersey features the club's traditional claret and amber colors, with a strong emphasis on the classic orange theme. A notable addition to the kit for the upcoming season is the use of the brand-new SPFL font, which will be featured for player names and numbers on the back of the shirts.
The Macron Motherwell 2026-27 home shirt was officially released on July 1, 2026, and is available to purchase through the club's official retail channels.
FC Tokyo 26-27 Kits Released
The new FC Tokyo 2026-27 kits have been officially unveiled by New Balance Japan. The latest release introduces a fresh look for the Japanese club, continuing the partnership between FC Tokyo and the sportswear brand.
The New Balance FC Tokyo 2026-27 kits are centered around the design concept of "Daybreak" and "Tokyo". This theme is intended to celebrate new beginnings for the team, incorporating a design that reflects the dawn over the Japanese capital. The aesthetic brings a modern and meaningful touch to the new uniforms, combining the club's identity with a fresh motif.
New Balance continues its dedicated support for FC Tokyo with this latest collection. The "Daybreak" design ensures that the team will step into the 2026-27 season with a unique look on the pitch.
Górnik Zabrze 26-27 Home Kit Released
The new Górnik Zabrze 2026-27 home kit was officially released today. It is made by Reebok, who replaces Capelli Sport as the Polish club's technical partner for the upcoming Ekstraklasa campaign.
Designed in collaboration with Reebok experts, club specialists, and graphic designer Michał Madej, the Górnik Zabrze 2026-27 home shirt features a modern look that pays homage to the team's traditions. The design process was personally supervised by club legend Lukas Podolski, ensuring the inclusion of bespoke details that reflect the club's heritage and unique identity.
The Reebok Górnik Zabrze 2026-27 home kit is available to purchase through the club's official online store.
Mizuno "Bright Black" Boots Pack Released
Mizuno has officially unveiled its latest football boot collection, the Bright Black Pack. The new pack features a sleek and stealthy design, dominating the pitch with a predominantly black colorway designed to stand out under the stadium lights.
The Bright Black Pack includes the latest generations of Mizuno's top-tier silos: the Morelia Neo V Japan, the Morelia Neo V β Japan, and the Mizuno Alpha III Japan. Each boot in the collection combines Mizuno's renowned craftsmanship and premium materials with a striking dark aesthetic, complemented by subtle highlights that give the collection its Bright Black name.
The Mizuno Bright Black Pack football boots will be available to purchase starting Friday, July 3, 2026.
