2026 World Cup Kit Battle So Far: First 18 Qualified Teams
- Qualified Teams: The first 18 teams have qualified for the 2026 FIFA World Cup, offering a preview of the kit maker competition.
- Kit Maker Standings: Nike currently leads with six teams, followed by Adidas with four and Puma with three, with several smaller brands also represented.
- Remaining Spots: With 30 spots still open, the kit maker battle is ongoing, and the brand landscape may change as more teams qualify.
The road to the 48-team 2026 FIFA World Cup is well underway, and the first 18 teams have now officially secured their places at the tournament. With these early qualifications, mainly from the AFC and CONMEBOL confederations, we can get a first glimpse at the 'kit maker battle' for the biggest tournament on earth.
2026 World Cup Kit Battle: First 18 Qualified Teams
So far, Nike has taken an early lead, with Adidas and Puma in pursuit. The lineup also features a diverse range of smaller brands who will get to showcase their designs on the world stage.
- Nike (6): USA; Canada; South Korea; Australia; Brazil; Uruguay
- Adidas (4): Mexico; Japan; Argentina; Colombia
- Puma (3): New Zealand; Paraguay; Morocco
As expected, the Swoosh has a strong start with six nations. They have secured two of the three host nations and key teams from South America and Asia.
The Three Stripes are close behind with four key nations, including one of the hosts, Mexico, and the defending champions, Argentina.
Puma also has a solid showing so far, representing teams from three different confederations.
The Challengers (5 Teams, 5 Brands)
The early qualification stage also highlights a great variety of other brands. Five different suppliers complete the current list of 18 teams.
- 7Saber: Uzbekistan
- Majid: Iran
- Kelme: Jordan
- Marathon: Ecuador
- Kappa: Tunisia
With 30 more spots still up for grabs, the kit maker battle for the 2026 World Cup is far from over. It will be interesting to see how the brand landscape shifts as teams from Europe and Africa complete their qualification campaigns.
2022 World Cup Kit Battle
Do you think Nike will continue to lead the brand battle at the 2026 World Cup, or will Adidas take the lead? Share your thoughts below.
