Nike Loses Total 90 Trademark - Sued for Alleged Copyright Infringement
Nov 18, 2025, by Phan Tich Giay
- Trademark Loss: Nike has lost the trademark rights to its Total 90 (T90) brand due to failing to maintain the trademark registration.
- Lawsuit Filed: Total90 LLC has filed a lawsuit against Nike, alleging trademark infringement related to recent T90 releases.
- Future Implications: The legal battle could jeopardize Nike's future T90 retro releases and upcoming lifestyle collections, including a collaboration with Palace.
In a bizarre and potentially costly turn of events, Nike is facing a lawsuit regarding one of its most legendary football sub-brands: Total 90. Big thanks to @SneakerLegal.
It appears the Swoosh has lost the legal rights to the name they made famous, and the current trademark owner is now taking them to court.
Nike "Caught Sleeping" on T90 Rights
The Total 90 (T90) silo was developed by Nike in the early 2000s. For the better part of a decade, it was the face of Nike Football, worn by icons like Wayne Rooney, Roberto Carlos, and Fernando Torres. It represents perhaps the absolute peak of Nike's football dominance.
However, it seems Nike became complacent. According to legal reports, Nike failed to maintain the trademark registration for "Total 90." While the brand was dormant, a third party-listed as Total90 LLC (a limited liability company based in Louisiana)-stepped in and registered the trademark for themselves.
The Lawsuit
According to Sneaker & Streetwear Legal Services (@SneakerLegal), a lawsuit was filed last Friday against Nike by Total90 LLC.
The suit alleges trademark infringement, claiming that Nike's recent releases-specifically the limited-edition T90 Laser remakes and lifestyle drops-violate the trademark now owned by the Louisiana company.
What This Means for Future Releases
This legal battle comes at a terrible time for Nike. As we recently reported, Nike has major plans to revive the T90 aesthetic for the 2026 World Cup cycle, including a massive collaboration with Palace that heavily features "P90" branding and T90 imagery.
Nike x Palace 2025 "P90" Collection
If Nike cannot regain control of the trademark or reach a settlement, it could jeopardize future retro releases and the upcoming lifestyle collections that rely on the nostalgia of the Total 90 era.
It is a situation that seems almost impossible for a corporation of Nike's size-losing the rights to a brand they spent millions building over 20 years ago—but it is now a legal reality they must face.
What do you think of this situation? How could Nike let the Total 90 trademark slip away? Let us know in the comments below.
Crystal Palace Announce Molson Coors Beer Partnership
Crystal Palace have officially announced a new multi-year partnership with Molson Coors Beverage Company, naming the brewing giant as the club's Official Beer Partner.
As part of the agreement, Molson Coors beverages will be served across all concourses and hospitality lounges at Selhurst Park on matchdays. The portfolio introduced to supporters includes popular brands such as Carling, Madrí Excepcional, Coors, Carling Premier, and Aspall Cyder.
The deal strengthens Molson Coors' existing presence across English football while enhancing the food and beverage offerings for Palace supporters on matchdays starting from the 26-27 season.
Tamworth 26-27 Away Kit Released
English National League side Tamworth FC have officially unveiled their new away kit for the 2026-27 season. Produced by Italian brand Macron, the fresh strip brings a sophisticated, retro-inspired aesthetic to the Lambs' away travels.
The Macron Tamworth 26-27 away shirt is predominantly off-white with subtle, alternating light grey vertical stripes running down the front. Deep maroon accents provide contrast on the classic polo collar, V-neck insert, and ribbed sleeve cuffs. The Tamworth crest, Macron Hero logos, and all sponsor applications are presented in monochrome maroon to maintain a refined two-tone look.
Maroon shorts and matching socks complete the brand-new Macron Tamworth 2026-27 away uniform.
Sunderland is The Only Premier League Club Without A Front-of-Shirt Sponsor
Heading into Gameweek 2, Sunderland remains the sole Premier League side with both their chest and sleeve sponsorship slots left blank.
Due to the ban on front-of-shirt gambling sponsors coming into effect for the 2026/27 season, W88 was unable to continue its partnership with Sunderland, while their Live Score Bet sleeve deal was not renewed.
Ahead of the new season, three Premier League clubs were still searching for front-of-shirt sponsors: Chelsea, Nottingham Forest, and Sunderland. However, Nottingham secured a deal with Marex just in time, while The Blues announced Circle Internet Group right after Gameweek 1 - leaving the Black Cats as the only side yet to find a replacement.
Thanks to @jerseystory_vn for the information.
Suwon Samsung Bluewings 2026 Third Kit Released
K League 2 side Suwon Samsung Bluewings have officially launched their 2026 third kit, completing the club's full wardrobe for the season in their first year with Umbro following their switch from Puma.
The new Umbro Suwon Samsung Bluewings 2026 third shirt introduces a sleek and refined aesthetic, based on a deep navy colorway. The front of the shirt incorporates subtle tonal horizontal striping and textures, complemented by centrally aligned branding that includes the Umbro wordmark, the club crest, and the Samsung Galaxy S26 sponsor logo. Alongside the outfield jersey, a matching silver-grey goalkeeper variant with dark navy trim was also unveiled.
The Suwon Samsung Bluewings 2026 third kit will make its official on-pitch debut on September 6, 2026, in a K League 2 clash against Chungnam Asan FC.
