Exclusive: 3 French Teams to Extend Kit Deals: Lille, Paris FC & Nantes
- Lille x New Balance: Lille OSC has extended its contract with New Balance for four years, continuing a partnership that began in the 2016-17 season and solidifying it as a stable kit deal in Ligue 1.
- Paris FC x Adidas: Paris FC has renewed its deal with Adidas, who became their kit supplier in 2022, indicating Adidas's commitment to maintaining a presence in the French capital.
- FC Nantes x Macron: FC Nantes has extended its agreement with Macron, continuing a partnership that started in 2020 after Nantes left New Balance, allowing Macron to continue producing bespoke kits for the team.
In a significant move for the French football market, Footy Headlines can exclusively reveal that three French clubs have agreed to extend their partnerships with their respective kit suppliers.
Lille x New Balance: A Long-Term Union
The most significant news comes from Lille OSC. The club has extended its contract with New Balance for an additional four years.
New Balance has been outfitting Les Dogues since the 2016-17 season. This extension ensures the partnership will last for at least 14 years, cementing it as one of the most stable kit deals in Ligue 1 history.
Paris FC x Adidas
Paris FC, who have been growing in stature, have renewed their deal with Adidas. The German brand replaced Nike as the club's kit supplier in 2022. This extension suggests Adidas is keen to maintain a strong presence in the French capital, betting on the future success of Paris's "second club."
FC Nantes x Macron
Finally, FC Nantes has extended its agreement with Italian brand Macron. The partnership began in 2020 after Nantes parted ways with New Balance. Macron has produced some distinct bespoke kits for Les Canaris over the last few years, and this relationship is now set to continue.
Which of these three renewals are you most happy about? Let us know in the comments below.
Campobasso 26-27 Home, Away & Third Kits Revealed
Italian Serie C side Campobasso FC have officially unveiled their new Nike home, away, and third kits for the 2026-27 season.
They introduce designs based on teamwear but nicely customised by the team.
The home retains the classic stripes, the away comes with a navy vertical stripe, while the third is black and gold.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.