Exclusive: 3 French Teams to Extend Kit Deals: Lille, Paris FC & Nantes
- Lille x New Balance: Lille OSC has extended its contract with New Balance for four years, continuing a partnership that began in the 2016-17 season and solidifying it as a stable kit deal in Ligue 1.
- Paris FC x Adidas: Paris FC has renewed its deal with Adidas, who became their kit supplier in 2022, indicating Adidas's commitment to maintaining a presence in the French capital.
- FC Nantes x Macron: FC Nantes has extended its agreement with Macron, continuing a partnership that started in 2020 after Nantes left New Balance, allowing Macron to continue producing bespoke kits for the team.
In a significant move for the French football market, Footy Headlines can exclusively reveal that three French clubs have agreed to extend their partnerships with their respective kit suppliers.
Lille x New Balance: A Long-Term Union
The most significant news comes from Lille OSC. The club has extended its contract with New Balance for an additional four years.
New Balance has been outfitting Les Dogues since the 2016-17 season. This extension ensures the partnership will last for at least 14 years, cementing it as one of the most stable kit deals in Ligue 1 history.
Paris FC x Adidas
Paris FC, who have been growing in stature, have renewed their deal with Adidas. The German brand replaced Nike as the club's kit supplier in 2022. This extension suggests Adidas is keen to maintain a strong presence in the French capital, betting on the future success of Paris's "second club."
FC Nantes x Macron
Finally, FC Nantes has extended its agreement with Italian brand Macron. The partnership began in 2020 after Nantes parted ways with New Balance. Macron has produced some distinct bespoke kits for Les Canaris over the last few years, and this relationship is now set to continue.
Which of these three renewals are you most happy about? Let us know in the comments below.
