Göteborg 2026 Home Kit Released - Club to Wear 15 Variations During Season
Mar 27, 2026, by Chris
- Kit Design: The IFK Göteborg 2026 home kit features the club's iconic blue and white vertical stripes, with the city grid of Gothenburg subtly knitted into the blue stripes.
- Sponsor Change: Serneke, the club's main partner, has given up their front-of-shirt branding for the season, with the chest featuring 14 different city areas and the city name itself.
- Kit Variations: IFK Göteborg will wear 15 different variations of their home shirt for the 2026 season, each representing a different area of the city.
Swedish club IFK Göteborg and their kit supplier Craft have today unveiled one of the most unique and highly localized kit initiatives of the year. For the upcoming 2026 Allsvenskan season, the club will not just wear one home shirt - they will wear 15 different variations, one for each home game of the campaign.
Craft IFK Göteborg 2026 Home Kit
This is the new Craft IFK Göteborg home jersey for 2026.
The Craft IFK Göteborg 2026 home kit features the club's iconic blue and white vertical stripes. However, looking closely at the blue stripes reveals a stunning bespoke detail: the actual city grid and map of Gothenburg are subtly knitted directly into the fabric of the shirt.
The absolute standout feature of the 2026 season is the chest sponsor - or lack thereof. The club's main partner, Serneke, has graciously given up their prime front-of-shirt branding for the entire season. In its place, the club is paying tribute to its roots. Across the 15 home matches, the chest will feature 14 different city areas (such as Majorna, Hisingen, and Angered), as well as the city name itself ("Göteborg").
The club will rotate the neighborhood names week by week, ensuring every part of Gothenburg is represented on the pitch.
Check out classic Göteborg kits on Football Kit Archive
What do you think of this incredible initiative by IFK Göteborg and Serneke? Would you like to see your club release special neighborhood-specific shirts for each home game? Let us know your thoughts in the comments below!
Al Fayha FC 26-27 Home, Away & Third Kits Released
Saudi Pro League side Al Fayha FC have officially unveiled their new home, away, and third kits for the 26-27 season, made once again by in-house and domestic partner HH Sport. The new collection brings a cohesive look across the board, led by the traditional vibrant orange on the home shirt paired with intricate navy sleeve cuff patterning and subtle tonal detailing on the fabric.
The Al Fayha 26-27 away kit opts for a clean white base highlighted by bold orange side panels, sleeve trims, and monochromatic logos. Completing the player lineup, the third kit arrives in a deep blue tone accented with sky blue trims on the collar and cuffs, while three distinct goalkeeper uniforms were also unveiled in black, sky blue, and vibrant yellow.
The new Al Fayha 26-27 kits are now available through the club's official online store.
FC Penafiel 26-27 Third Kit Released
Portuguese Liga Portugal 2 side FC Penafiel has officially unveiled its new third kit for the 2026-27 season. Made by Nike, the shirt was showcased during the Agrival 2026 event in Penafiel, joining the previously launched red-and-black home and white away strips.
The Nike FC Penafiel 2026-27 third jersey is predominantly black, highlighted by fine vertical red pinstripes running down the front. Red trim details the neckline, maintaining the club's classic Rubro-Negro aesthetic. A standout element is the retro-styled interlocking 'FCP' monogram on the left chest, placed alongside a special 75th-anniversary emblem celebrating the club's founding in 1951.
White detailing completes the look, with the Nike Swoosh on the right chest and the ABANCA main sponsor printed cleanly across the center.
SC Toulon 26-27 Home & Away Kits Released
French club Sporting Club Toulon and kit supplier Patrick have officially launched the team's new home and away kits for the 26-27 season. The new designs bring a modern visual identity to the French side with bespoke graphic details.
The Patrick SC Toulon 26-27 home shirt stays true to the club's traditional "Azur et Or" identity with a vibrant yellow base. It features dynamic royal blue diagonal block patterns across the upper left chest and lower right hem, subtly incorporating the number "83" in tribute to the Var department. A contrasting blue V-neck collar and matching sleeve trims finish off the look, which is paired with blue shorts.
Built on the same template, the Patrick Sporting Toulon 26-27 away shirt introduces a fresh mint green base contrasted by dark navy graphic elements and trims. Both jerseys feature centrally aligned Patrick logos and club crests, and are now available through the club's official store.
Chelsea 26-27 Third Kit Spotted on Sale
The new Nike Chelsea 26-27 third shirt has been spotted on sale in official retail stores ahead of its scheduled launch. Photos taken at a Nike store in Orlando, Florida, reveal the final retail version on the racks with Premier League name and number printing, giving supporters a full look at the design before its official unveiling.
Premier League Uses Wrong Sleeve Patch on Arsenal Kit
The Premier League’s official Instagram promo for Matchweek 1 featured a major mistake: Arsenal's jersey was shown with the standard purple sleeve patch, while the golden champions patch was mistakenly placed on Liverpool's sleeve.
The error quickly sparked outrage among Gooners in the comment section. Big thanks to @jerseystory_vn for spotting the mistake and creating the graphic.