OFFICIAL: Wigan Athletic Ditch Puma for O'Neills - Promise 100% Bespoke Kits
Apr 1, 2026, by Chris
- New Kit Supplier: Wigan Athletic is ending its partnership with Puma and starting a new kit supplier agreement with O'Neills, beginning June 1, 2026.
- Bespoke Kit Design: The move to O'Neills will give Wigan Athletic full creative control over their kit designs, moving away from standard templates.
- Local Connection: O'Neills' UK head office is located near Wigan, and the lead designer for the new kits is from the local Wigan area.
After an eight-year partnership, English side Wigan Athletic is officially saying goodbye to Puma. The Latics have announced a brand-new kit supplier agreement with Irish sportswear brand O’Neills, set to begin on June 1, 2026.
No More Templates: Full Creative Control
For kit nerds and fans alike, this is nice news, as the club has explicitly stated their desire to move away from standard catalog designs.
Wigan Athletic O’Neills Kit Maker Deal
During their time with Puma, Wigan often received standard teamwear templates. The move to O'Neills promises to completely change that.
According to the official announcement, the new partnership will provide Wigan Athletic with a fully bespoke approach to kit design. The club will finally have complete creative control over fabrics, trims, prints, and badge applications, explicitly stating they will no longer have to rely on "standard templates."
"This is not a case of taking a standard template and changing a few colours. We have control over more of the finished product," said Nicola Prior, the club's Group Head of Retail.
Local Ties & Special Editions
O'Neills is steadily building a massive reputation in the UK and Ireland for creating culturally resonant, highly customized shirts. They currently supply Bristol City and are famous for their incredible work with Bohemian FC, producing the viral Bob Marley and Fontaines D.C. special edition kits.
The brand's agile production model will also allow Wigan to release limited-edition kits with bespoke looks.
Adding a brilliant local touch to the deal, O'Neills' UK head office is based in nearby Haydock, and the lead designer for the new kits actually hails from the local Wigan area of Hindley Green.
Check out all Wigan kits on Football Kit Archive
Are you happy to see Wigan Athletic leave Puma to sign with O'Neills? Are you excited to see what a fully bespoke kit looks like for the Latics next season? Let us know in the comments below.
Marine AFC 26-27 Home Kit Released
Marine AFC have unveiled the 2026-27 home kit ahead of the new National League North season. Once again made by Crosby-based Malooka Sports, the new shirt reflects the club's strong ties to its local community.
The home shirt retains Marine's traditional black-and-white colors, delivering a clean and classic look that reflects the club's long-standing identity. Alongside it, the home goalkeeper kit comes in a vibrant pink, offering a bold contrast to the outfield design.
What do you think of the new Marine AFC 2026-27 home kit? Let us know your thoughts in the comments below.
St. Mirren 26-27 Away Kit Released
St. Mirren hve released their new away kit for 2026-27 season, made by Macron and to be used in the upcoming Scottish Premiership campaign.
Named "Gold Standard", the shirt is a striking gold design embossed with Paisley pattern. It features black buttoned collar and is paired with black shorts and gold socks. The club crest is displayed in monochrome palette on both the shirt and the shorts
What do you think of St.Mirren 2026-27 away kit? Leave your thoughts in the comment below.
GAK 1902 26-27 Home & Third Kits Released
Austrian club Grazer AK have officially unveiled the 2026-27 home and third kits. Made by Macron, they will accompany the club throughout the 2026-27 Austrian Bundesliga season, while last season's away kit has been retained for another year.
The home shirt pays tribute to Grazer AK's memorable 1996 European campaign against Inter Milan, featuring a classic red-and-white halved design. Meanwhile, the third shirt embraces a retro-inspired royal blue look, featuring the club's original 1902 monogram woven into the fabric as a tribute to its rich history.
What do you think of Grazer AK's new 2026-27 kits? Let us know your thoughts in the comments below.
What's Interesting About The 2026 World Cup Quarter-Finals Kit Matchups
Based on the official kit registrations for the 2026 World Cup Quarter-Finals, we can see some very interesting choices:
Despite being fully cleared to wear their home kit, France has decided to use their away kit against Morocco.
Norway will step out in a brand-new variation featuring blue shorts and blue socks with their home shirt against England. This means Norway has now used 3 out of 3 possible home kit combinations at the 2026 World Cup.
Argentina will stick with their lucky all-white variation for the match against Switzerland. According to stats from Vietnamese kit expert @jerseystory_vn, this specific combination holds a perfect 100% win rate for Argentina in every competition knockout stages since 2021.
Universitario 2026 Braille Kit Released
Peruvian club Universitario de Deportes and its technical sponsor Marathon have launched a special-edition 2026 third alternate jersey dedicated to visually impaired fans. The shirt introduces an inclusive design featuring tactile elements using the Braille system, including the club's name, official crest, and a 'Soy de la U' seal.
Visually, the kit has a clean look with a beige base color combined with subtle cream accents. The Universitario 2026 Braille kit is available to purchase via Marathon.
J-Lease 26-27 Home, Away & Goalkeeper Kits Released
Japan Football League side J-Lease have introduced their kit collection for 2026-27 season, designed and made by the club themselves.
The kits share one same template and design, featuring 8 pinstripes from front to back that represent the 8 seasons that the club spent striving to reach the JFL. While the home kit use traditional blue and black combination, the away kit is full-white with blue trims while the goalkeeper kits are red and yellow.
What do you think of J-Lease 2026-27 kits? Leave your thoughts in the comment below.
No More Hummel: Macron CD Tenerife 26-27 Home Kit Released
CD Tenerife and their new technical sponsor Macron have officially unveiled the club's new 26-27 home kit. This release is the first from the Italian brand, which replaces Hummel to end a long-standing 13-year partnership.
The Macron CD Tenerife 26-27 home kit draws inspiration from the Atlantic Ocean, featuring a sublimated graphic that blends deep blue with the soft white of breaking waves. This flowing design runs vertically across the body and continues onto the sleeves. It is complemented by a blue knitted polo collar that incorporates subtle yellow, blue, and white detailing. Both the Macron Hero logo and the club crest are applied in silicone print, a detail that has prompted some supporters to request an embroidered badge for future releases.
Rounding off the look, the Macron CD Tenerife 26-27 home kit offers versatile options for the lower half, with both blue and white shorts and socks available to suit different match requirements. The new home kit is made using Eco Knit fabric and is available to purchase through the official retail channels of the club and Macron.
Special Detail on Fenerbahçe 26-27 Kits
Real-life images of the Fenerbahçe 26-27 kit show a unique change. Unlike kits for other teams, Adidas has been sewn a special seam running down the side of the shirt specifically to fit sponsor logos.
This change comes because the Süper Lig officially allowed clubs to sell sponsor space on the side of the shirt starting from the 24-25 season.
Some Süper Lig clubs, such as Galatasaray, had to print their sponsor logos directly over the existing patterns of the original template. Big thanks to @jerseystory_vn for spotting this interesting detail.