OFFICIAL: Wigan Athletic Ditch Puma for O'Neills - Promise 100% Bespoke Kits
- New Kit Supplier: Wigan Athletic is ending its partnership with Puma and starting a new kit supplier agreement with O'Neills, beginning June 1, 2026.
- Bespoke Kit Design: The move to O'Neills will give Wigan Athletic full creative control over their kit designs, moving away from standard templates.
- Local Connection: O'Neills' UK head office is located near Wigan, and the lead designer for the new kits is from the local Wigan area.
After an eight-year partnership, English side Wigan Athletic is officially saying goodbye to Puma. The Latics have announced a brand-new kit supplier agreement with Irish sportswear brand O’Neills, set to begin on June 1, 2026.
No More Templates: Full Creative Control
For kit nerds and fans alike, this is nice news, as the club has explicitly stated their desire to move away from standard catalog designs.
Wigan Athletic O’Neills Kit Maker Deal
During their time with Puma, Wigan often received standard teamwear templates. The move to O'Neills promises to completely change that.
According to the official announcement, the new partnership will provide Wigan Athletic with a fully bespoke approach to kit design. The club will finally have complete creative control over fabrics, trims, prints, and badge applications, explicitly stating they will no longer have to rely on "standard templates."
"This is not a case of taking a standard template and changing a few colours. We have control over more of the finished product," said Nicola Prior, the club's Group Head of Retail.
Local Ties & Special Editions
O'Neills is steadily building a massive reputation in the UK and Ireland for creating culturally resonant, highly customized shirts. They currently supply Bristol City and are famous for their incredible work with Bohemian FC, producing the viral Bob Marley and Fontaines D.C. special edition kits.
The brand's agile production model will also allow Wigan to release limited-edition kits with bespoke looks.
Adding a brilliant local touch to the deal, O'Neills' UK head office is based in nearby Haydock, and the lead designer for the new kits actually hails from the local Wigan area of Hindley Green.
Check out all Wigan kits on Football Kit Archive
Are you happy to see Wigan Athletic leave Puma to sign with O'Neills? Are you excited to see what a fully bespoke kit looks like for the Latics next season? Let us know in the comments below.
Vintage Football Shirts
from Cult Kits
1995/96 Adidas *BNWT* GK Template Shirt (L)
2004/05 Newcastle United Bowyer #29 L/S Third Shirt (L) Adidas
2017/18 Preston Nike Training Jacket (M)
2000/01 Everton Gerrard #1 GK Shirt (M) Puma
1996/98 Club America C.Blanco #10 Home Shirt (XL) Adidas
2008/09 DC United Home Shirt (S) Adidas
2021/22 Atalanta Training Jacket (M) Joma
2009/10 Dynamo Kyiv Shevchenko #7 *Player Issue* Home Shirt (L) Adidas
2000/02 Nottingham Forest Home Shirt (L) Umbro
2000/01 Peterborough Away Shirt (L) Soke
Penalty Shonan Bellmare 15th Season Commemorative Kit
Japanese J-League side Shonan Bellmare has officially unveiled a special 15th Season Commemorative kit produced by Penalty. This vibrant new release marks a significant milestone in the partnership between the club and the Brazilian sportswear brand, celebrating a decade and a half of continuous collaboration.
Most notably, the club has confirmed that this commemorative shirt will serve as the final kit produced by Penalty for Shonan Bellmare, bringing an end to one of the most recognizable and long-running technical sponsorships in modern Japanese domestic football.
The Shonan Bellmare 15th Season Commemorative shirt features a mashup design, merging the look of the past 15 kits in one shirt. The result is a highly complex and striking graphic design set against the team's traditional bright lime green base.
What are your thoughts on this final Shonan Bellmare commemorative kit from Penalty? Let us know in the comments below.
Konyaspor 26-27 Special Kit - Vote Winner Announced
Update - Sunday, May 17, 2026: The checkered design has won Konyaspor's 26-27 special kit vote, it was announced by the club.
Turkish Super Lig side Konyaspor has officially handed the design reins to its supporters by launching a fan vote to select the club's 2026-27 alternative kit, with three bespoke Hummel designs currently up for debate.
The "Anatolian Eagles" are offering a diverse menu of choices: a vibrant green-and-white checkered pattern that evokes a classic retro feel, a clean half-and-half vertical split with intricate chevron detailing on the sleeves, and a minimalist white base featuring a sharp green horizontal band across the chest.
In a nod to the club's heritage, the poll is scheduled to close this Friday, May 15 at exactly 19:22 - a tribute to the club’s founding year.
Vote here now: https://www.konyaspor.org.tr/forma-oylama
Manchester United 26-27 Home Kit Debuted
In the match that just ended, Manchester United players debuted their new 2026-27 home kit. It also marked the first time Manchester United has worn next season’s kit before the current season has even ended.
Anyway, it turned out to be a successful debut, as they secured a 3-2 victory over Nottingham Forest. At the same time, Bruno Fernandes registered his 20th assist of the season, becoming the player with the most assists in a single Premier League season, matching the records of Kevin De Bruyne and Thierry Henry.
