OFFICIAL: Wigan Athletic Ditch Puma for O'Neills - Promise 100% Bespoke Kits
Apr 1, 2026, by Chris
- New Kit Supplier: Wigan Athletic is ending its partnership with Puma and starting a new kit supplier agreement with O'Neills, beginning June 1, 2026.
- Bespoke Kit Design: The move to O'Neills will give Wigan Athletic full creative control over their kit designs, moving away from standard templates.
- Local Connection: O'Neills' UK head office is located near Wigan, and the lead designer for the new kits is from the local Wigan area.
After an eight-year partnership, English side Wigan Athletic is officially saying goodbye to Puma. The Latics have announced a brand-new kit supplier agreement with Irish sportswear brand O’Neills, set to begin on June 1, 2026.
No More Templates: Full Creative Control
For kit nerds and fans alike, this is nice news, as the club has explicitly stated their desire to move away from standard catalog designs.
Wigan Athletic O’Neills Kit Maker Deal
During their time with Puma, Wigan often received standard teamwear templates. The move to O'Neills promises to completely change that.
According to the official announcement, the new partnership will provide Wigan Athletic with a fully bespoke approach to kit design. The club will finally have complete creative control over fabrics, trims, prints, and badge applications, explicitly stating they will no longer have to rely on "standard templates."
"This is not a case of taking a standard template and changing a few colours. We have control over more of the finished product," said Nicola Prior, the club's Group Head of Retail.
Local Ties & Special Editions
O'Neills is steadily building a massive reputation in the UK and Ireland for creating culturally resonant, highly customized shirts. They currently supply Bristol City and are famous for their incredible work with Bohemian FC, producing the viral Bob Marley and Fontaines D.C. special edition kits.
The brand's agile production model will also allow Wigan to release limited-edition kits with bespoke looks.
Adding a brilliant local touch to the deal, O'Neills' UK head office is based in nearby Haydock, and the lead designer for the new kits actually hails from the local Wigan area of Hindley Green.
Check out all Wigan kits on Football Kit Archive
Are you happy to see Wigan Athletic leave Puma to sign with O'Neills? Are you excited to see what a fully bespoke kit looks like for the Latics next season? Let us know in the comments below.
Boca Juniors 26-27 Away Pre-Match Shirt Leaked
Official images of the Boca Juniors 26-27 away pre-match shirt have surfaced online by @KamilBerberler, offering a full look at the warm-up jersey that will accompany the club's upcoming retro-inspired away strip.
The Adidas Boca Juniors 2026-27 away pre-match shirt is predominantly navy blue with contrasting vibrant yellow raglan sleeves and a matching collar accent. In keeping with the aesthetic of the 26-27 away collection, the pre-match top features a yellow Adidas Trefoil logo on the right chest alongside a classic shield crest on the left. The back of the shirt is highlighted by bold collegiate-style "BOCA" lettering across the shoulders.
Designed for pre-game warm-ups ahead of away fixtures, the top matches the white shorts and socks of the pinstriped away kit. The full collection is expected to be released by Adidas very soon.
Hull City Receive High Praise for Impressive 26-27 Matchday Graphics
Hull City have captured the attention of the football design community with their standout matchday visual identity for the 26-27 Premier League season. Following their clash against Manchester United at the MKM Stadium, designers and supporters across social media quickly highlighted the club's elevated creative output, praising the media team's refined execution. Big thanks to @iamozdesign.
The refreshed graphics package combines atmospheric photography with sleek typography and the club's signature black and amber palette. From starting lineup cards and substitution graphics to real-time score updates, the visuals maintain a clean, editorial aesthetic accented by subtle pitch markings and modern layout grids. The cohesive visual language gives the club's digital presence an undeniably premium look.
As digital branding becomes an increasingly vital part of club identity, Hull City have set an impressive standard early in the campaign. The widespread positive response shows how thoughtful art direction and strong photography can elevate a club's matchday presentation.
SEF Torres 1903 26-27 Away Kit Released
Italian Serie C club SEF Torres 1903 have officially unveiled their new 2026-27 away kit. Made by Footurelab, the new shirt combines a clean white base with details inspired by Sardinian textile heritage.
The Footurelab SEF Torres 1903 2026-27 away shirt features intricate vertical geometric graphics across the front and back, inspired by traditional Sardinian weaving patterns. Red and navy checkered detailing appears on the crew-neck collar and sleeve cuffs, adding a distinctive club-colour accent.
What do you think of the new SEF Torres 1903 2026-27 away kit? Let us know your thoughts in the comments below.
Sisaket United 26-27 Kits Released
Newly-promoted Thai League 1 side Sisaket United have officially released their kit collection for 2026-27 season, made by local brand Ego.
The home shirt stands out with an traditional orange base and a subtle fire graphic across the jersey, combined with black collar and cuffs. This same design is applied for the third and fourth/goalkeeper kits.
The away kit, on the other hand, uses a white base with classy orange disrupted pinstripes and polo collar.
What do you think of the new Sisaket United 26-27 kits by Ego? Let us know in the comments below.
Adidas Predator Y-3 'Tiger' 2026 Boots Leaked - New Image
Footy Headlines can leak a new image of the special Adidas Predator Y-3 boots, big thanks to Pejie.
The boots feature an incredibly aggressive and bespoke aesthetic, dominated by a highly detailed, hand-painted-style graphic of a snarling tiger with bared teeth and glowing red eyes across the upper.
