2026 World Cup Sleeve Badges Released
Jun 7, 2026, by Chris
- Exclusive Manufacturer and Restricted Supply: Avery Dennison is the exclusive FIFA-licensed producer and supplier of the 2026 World Cup sleeve badges, with supply heavily restricted to national federations, Adidas, and a highly exclusive list of FIFA-approved retailers.
- Limited Retail Availability: The authentic 2026 World Cup sleeve badges will not be widely available on the open market and cannot be purchased individually, with approved retailers subject to strict contractual agreements on who they are permitted to sell them to.
- Varied Badge Designs: FIFA is introducing four distinct sleeve badge variations for the 2026 World Cup, including standard and exclusive gold designs for former champions on the right arm, and a redesigned left-arm patch carrying a new campaign message.
Update - Tuesday, June 7, 2026: @DanielKacherou has shared an image showing all the sleeve badges that will appear at the 2026 World Cup. It includes both the right-sleeve badge and the left-sleeve badge.
Update - Tuesday, May 26, 2026: Subside Sports has shared a very nice image of the 2026 World Cup sleeve badges, applied on several different Adidas 2026 World Cup kits. The retailer is not allowed to sell the badges separately.
Update - Saturday, May 23, 2026: We get a first look at the right sleeve badge for the 2026 World Cup. It comes with an updated "Football Unites the World FIFA" badge. This one is not available at all.
Update - Wednesday, May 13, 2026: We have a very important update about the 2026 World Cup sleeve badges. We recently reported on the newly revealed FIFA World Cup 2026 sleeve badges, initially stating that they were produced by Adidas. However, we have since received direct clarification regarding the true manufacturer of these highly anticipated kit accessories. Official correspondence has confirmed that Avery Dennison is actually the exclusive FIFA-licensed producer and supplier of the 2026 World Cup sleeve badges, not the German sportswear brand.
Beyond the clarification of the manufacturer, it has also been revealed that acquiring these authentic patches will be subject to incredibly strict distribution rules. Avery Dennison confirmed that the supply of the badges is heavily restricted solely to national federations, Adidas, and a highly exclusive list of FIFA-approved retailers. Furthermore, these approved retail partners are designated directly by FIFA itself, meaning the authentic badges will not be widely available as general, unrestricted retail accessories on the open market.
To enforce this exclusivity, FIFA maintains tight control over the entire distribution network. Approved retailers are required to sign strict contractual agreements outlining exactly who they are permitted to sell the patches to. Avery Dennison noted that any breach of these strict supply restrictions carries severe legal implications directly with FIFA. This means the official World Cup 2026 sleeve badges will be highly regulated and significantly harder for independent stores and individual collectors to source than previously thought.
Update - Wednesday, May 13, 2026: Footy Headlines can share real images of the 2026 World Cup sleeve badges.
Update - Tuesday, May 12, 2026: We have an awful update on the 2026 World Cup sleeve badges - they are "made by Adidas" and only available to buy with Adidas 2026 World Cup kits, as confirmed by store Subside Sports. This means that you cannot get them separately, and also not on any other kit than Adidas. What a pity.
With the 2026 World Cup just a month away, the first details regarding the tournament's official sleeve badges have surfaced. FIFA is set to introduce four distinct patch variations for the upcoming competition in North America. Huge thanks to Vietnamese kit freaks Chuyện Áo Đấu for the mock-up and World Soccer Shop for the first look.
2026 World Cup Sleeve Badges
Breaking from tradition, participating nations will wear different badges based on their historical tournament success. Standard teams will utilize the regular 2026 World Cup logo, which will be available in default light and dark variants to contrast appropriately with their respective kits. Meanwhile, the seven participating former World Cup champions will receive an exclusive badge design featuring a dominant gold colorway.
These new right-arm patches are expected to be officially unveiled in June. Alongside the main tournament badges, FIFA is also set to introduce a redesigned left-arm patch that will carry a brand-new campaign message.
The 2026 World Cup sleeve badges are not available to buy individually. However, World Soccer Shop already has them applied to Adidas 2026 World Cup shirts.
What do you think of the 2026 World Cup sleeve badges? Let us know in the comments below.
Wellington Phoenix 26-27 Home Kit Released
A-League club Wellington Phoenix and apparel partner Dynasty Sport have officially unveiled the club's new home kit for the 26-27 season. Celebrating the club's 20th anniversary campaign, the design delivers a direct throwback homage to the inaugural strip worn during the 2007-08 season.
The Dynasty Wellington Phoenix 26-27 home jersey features a predominantly black body accented by distinctive curved yellow and white panels sweeping across the shoulders and flanks, echoing the aesthetics of the club's debut kit. Significant cultural elements are embedded throughout, with the central Te Raukura white feather plume positioned on the chest alongside the club crest, and a tohu pattern incorporated into the side paneling. The inside collar features custom anniversary lettering reading 'Wellington Phoenix 20th Season Anniversary 2007-2027'.
Completed with matching black shorts and black socks, the kit is available immediately via the Phoenix online store and select regional retailers. The men's team features Entelar Group as main sponsor, while the women's edition showcases OPPO on the front.
Adidas National University Philippines 26-27 Kits Released
Adidas has officially unveiled the new football kits for National University (NU) in the Philippines, continuing the brand's ongoing partnership with the NU Bulldogs collegiate teams in the UAAP. As the country's first private, non-sectarian university, NU receives a sharp, bespoke set of uniforms tailored to its athletic heritage.
The new home jersey arrives in the university's classic deep navy blue, highlighted by rich gold accents on the collar, sleeve trim, and signature Three Stripes. A prominent retro-inspired 'National U' wordmark graphic stretches across the chest, complemented by a centered Adidas Performance logo and matching gold squad numbers. Completing the look are navy shorts and socks detailed with gold branding.
The away uniform reverses the aesthetic onto a crisp white base, finished with the same navy and gold chest branding and sleeve detailing. Alongside the outfield jerseys, Adidas also revealed a light pink goalkeeper kit featuring gold trim, giving the NU Bulldogs a complete, unified look across the pitch.