Adidas Moves Logo on Back of Club Shorts in Team Kits After 7 Seasons
- Adidas Logo Placement Change: Adidas is moving its logo from the front to the back of club shorts for team kits starting with the 26-27 season.
- Reason for the Change: The primary reason for moving the logo to the back is to free up space on the front of the shorts for player squad numbers.
- Historical Context: Adidas used to place its logo on the back of the shorts until the 2018-19 season, after which they shifted to the front, and this change marks a return to the older template after seven seasons, with a possible exception for retro collections.
Based on recent leaks of the upcoming Manchester United and Bayern Munich 26-27 home kits, we can confirm a notable design shift: Adidas is moving its logo back to the reverse side of the shorts. This marks a return to a classic placement last seen several years ago.
Adidas 26-27 Shorts Logo Placement
The new Adidas 26-27 club kits will feature the manufacturer's logo on the back of the shorts rather than the front.
This change was actually first confirmed back in November 2025 during the launch of the Adidas 2026 World Cup home kits, where national team kits also debuted the rear logo placement.
A major practical benefit of placing the Adidas logo on the back is that it frees up valuable real estate on the front of the shorts. This allows for a much cleaner and more spacious area to print the players' squad numbers on the front thigh.
Placing the logo on the back is not a new concept for the German brand, but rather a return to a familiar format. As seen in the evolutionary graphic, Adidas placed its logo on the back of the shorts up until the 2018-19 season.
They only shifted the branding to the front starting with the 2019-20 campaign.
Now, after exactly seven seasons of utilizing the front-facing design, Adidas is reverting to its older template.
However, there is a likely exception regarding the brand's retro collections. The 2026 Trefoil away kits retained the classic Trefoil logo on the front of the shorts.
Therefore, it is highly expected that the upcoming 26-27 away kits featuring the Trefoil logo will also stick to this rule and keep the logo on the front.
Do you prefer the Adidas logo on the front or the back of the shorts? Comment below.
Nike Confirms Release of Gold Mercurial CR7 2026 World Cup Boots
Nike has officially confirmed the upcoming release of the highly anticipated, special-edition signature boot for Cristiano Ronaldo.
Ahead of the 2026 FIFA World Cup, the American sportswear giant will launch a spectacular all-gold Mercurial specifically designed for the Portuguese superstar. This exclusive release is scheduled to drop just before Portugal kicks off their opening group-stage match.
The decision to equip the forward in a striking all-gold colorway is a deliberate and symbolic tribute by the brand's design team. Speaking on the upcoming launch to The Athletic, Nike representative Odinga Nimako, a senior figure at Nike’s global football footwear team, explained the specific reasoning behind the glamorous aesthetic. "The fact that Ronaldo is playing his sixth World Cup, we wanted to celebrate the legacy he has set and the way he continues to add to his legacy," Nimako stated. "And there is no better color than gold to help do that."
It remains to be see if Cristiano Ronaldo will wear the golden boots in a match - we expect him to wear them in training only.
