No More Puma: AC Milan Set to Rejoin Adidas in Blockbuster Kit Deal
- Kit Supplier Reunion: AC Milan is reportedly in advanced negotiations to switch back to Adidas once their current agreement with Puma concludes, marking a high-profile reunion.
- New Deal Commencement: The Rossoneri are closing in on an agreement that would see Adidas return as technical sponsor starting from the 28-29 season, after June 30, 2028.
- Financial Upgrade: The prospective partnership with Adidas is set to represent an important financial upgrade compared to the current Puma deal, driven by Milan's commercial resurgence and global appeal.
In what would mark one of the most high-profile kit supplier reunions in European football, AC Milan are reportedly in advanced negotiations to switch back to Adidas once their current agreement with Puma concludes, via @CalcioFinanza.
AC Milan to Sign Adidas Kit Deal from 28-29 Season
Reports in Italy indicate that the Rossoneri are closing in on an agreement that would see the German three-stripes brand return as technical sponsor starting from the 28-29 season, taking over after June 30, 2028.
Puma has supplied AC Milan's kits since 2018, having taken over directly from Adidas following a celebrated 20-year collaboration between 1998 and 2018.
While Puma signed a renewal with Milan in 2022 valued at just over €25 million annually, the club's continued commercial resurgence and growing global appeal have placed them in a position to demand a much larger contract.
Puma Era Nearing End as Adidas Prepares Return
The prospective partnership with Adidas is set to represent an important financial upgrade compared to the current deal with Puma. With Milan's commercial revenue continuing to hit record club highs, the Rossoneri hierarchy has been exploring every avenue to align their kit supply earnings with the continent's top-tier teams.
Given that the existing deal with Puma runs through the end of the 27-28 campaign, an official announcement is not expected until late 2027 or early 2028. For supporters, the prospect of Adidas returning rekindles memories of iconic Champions League triumphs and classic 2000s silhouettes.
Would you welcome AC Milan returning to Adidas after a decade with Puma? Let us know your thoughts in the comments.