Peterborough United Reveal All-New Logo for 26-27 Season

OFFICIAL

1 hour ago

by Chris

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New Logo Introduction: Peterborough United will debut a new logo in June 2026, replacing their old badge after almost 20 years.
Design and Inspiration: The new logo, designed by Christopher Payne with fan input, features a winged lion holding a heart-shaped key, drawing from the club's history and community focus.
Comprehensive Rebrand: Alongside the logo, Peterborough United introduced a custom typeface called Posh Type and a range of sub-identities for a versatile and cohesive brand aesthetic.

League One side Peterborough United will use a new crest starting in June 2026. This marks the team's first major visual update in nearly 20 years, replacing a badge the club deemed outdated for modern digital platforms and merchandise.

New Peterborough United 2026 Crest

Designed by Christopher Payne following extensive fan consultation, the new Peterborough United 2026 logo focuses on the most popular elements of the club's history. The new crest strips away the complex city coat of arms in favor of a clean, single forward-facing winged lion holding a key aloft. In a nod to the club's original "Cor Unum" (One Heart) motto and its place in the community, the handle of the key incorporates a subtle heart shape.

Alongside the primary logo, Peterborough introduced a custom-designed typeface called Posh Type, which will be used across all club communications and future kits. The comprehensive rebrand also includes a suite of new sub-identities, providing a highly versatile and cohesive aesthetic ahead of the 2026-2027 campaign.

View the complete Peterborough United kit evolution on Football Kit Archive

What's your opinion on Peterborough United's new logo? Let's hear your thoughts in the comments below the article, and have a look at the 26-27 Kit Overview for more 26-27 kit leaks & releases.