Sporting to Release New Logo After 25 Years
Jun 12, 2026, by Phan Tich Giay
- New Logo Release: Sporting CP plans to launch an all-new official club logo after 25 years with their current design, aiming for a major brand refresh.
- Business Rationale: The rebrand is motivated by the desire to streamline visual identity, open new revenue opportunities, and boost existing commercial ventures, according to André Bernardo.
- Design Principles: The new emblem will retain the club's core historical DNA, including the Lion, green background, shield, and SCP letters, with inspiration from older club symbols and a minimalist optimization for modern media.
Sporting CP are planning to undergo a major brand refresh, with intentions to launch an all-new official club logo after nearly a quarter of a century with their current design.
Sporting CP to Release New Logo After 25 Years
Sporting CP's current primary emblem has been in active service since 2002. While the core shield has remained standard on home kits, the club has frequently experimented with various monochromatic and simplified color variations on their away and third kits over the last two decades.
Now, after 25 years, the club aims to streamline its visual identity. André Bernardo, Sporting CP's Strategic and Operational Director and Vice President, explained the business logic behind the upcoming rebrand:
"A stronger, clearer, and more recognized brand naturally opens up new revenue opportunities and boosts the existing ones."
For fans worried about too drastic of a departure from tradition, Bernardo offered reassurance that the core historical DNA of the club will remain fully intact:
"The emblem will keep the Lion, the green background, the shield, and the letters SCP."
Despite the update, the new emblem will remain faithful to the club's traditional identity and comply with club statutes. It will retain the central elements of the Sporting crest, including the lion, the green background, the shield, and the letters SCP. The redesign is reportedly inspired by older club symbols, which are generally viewed with more sympathy by the fanbase compared to the modernized 2001 design.
The rebrand is expected to follow the modern football trend of minimalist optimization, making the crest more adaptable for digital media, merchandising, and global commercial appeal while preserving the club's sacred traditional elements.
What do you hope to see from the new Sporting CP logo? Do you prefer a modern minimalist update or a return to a more retro look? Let us know your thoughts in the comments below.
1. FC Köln 26-27 Away Kit Revealed
Köln officially launched its new 26-27 away kit by Adidas last evening, completing the club's jersey lineup for the upcoming season. Following the earlier releases of the white home kit and navy third shirt, the new away strip celebrates the city's iconic "Rut un Wiess" (red and white) colors with a vintage-inspired red base and subtle white pinstripes. The jersey is officially available starting later today, July 28, through the club's official online shop and fan stores. Thanks to our partner Insider Müngersdorf for the product images.
FC Gütersloh 26-27 Home Kit Released
German Regionalliga West side FC Gütersloh and new technical supplier Patrick have officially launched the club's 26-27 home kit. Marking the first home release under the new partnership, the jersey was created in collaboration with design agency Starmerch as a fully custom design without using teamwear templates.
The FC Gütersloh 26-27 home shirt features a deep blue base with alternating tonal stripes, separated by vivid green vertical pinstripes. Incorporating a local connection, the darker blue bands contain a subtle watermark pattern based on the spinning wheel from the Gütersloh city coat of arms. A white V-neck collar and bright green shoulder panels provide contrast, with supplier, sponsor, and back printing appearing in crisp white.
The new home kit debuted on pitch during Gütersloh's Westfalenpokal victory over SC Wiedenbrück. It is currently available for purchase in the official club fanshop priced at €69.50.
Union Berlin 26-27 Away Kit Leaked - First With Trefoil
The upcoming 1. FC Union Berlin 26-27 away kit has been leaked online via @Bundesleaker. Designed by Adidas, the new away shirt prominently features the iconic Trefoil logo as part of the brand's vintage-inspired approach for away kits in the 26-27 season.
The Adidas Union Berlin 26-27 away shirt comes in a dark charcoal anthracite shade detailed with subtle vertical pinstripes. A monochrome white Union Berlin crest and white Adidas Trefoil sit on the chest alongside white Raisin sponsor branding, while bright red accents line the collar, sleeve cuffs, and the three shoulder stripes.
Meanwhile, the leaked 26-27 goalkeeper shirt showcases a bright light blue base paired with dark blue ribbed elements and collar. It is a streamlined look.
Odd Manufacturing Flaw: Legia Warsaw 26-27 Away Kits Feature Different Trefoil Placements
Legia Warsaw and Adidas officially unveiled the club's new 26-27 away kit, bringing back the iconic Adidas Originals Trefoil logo for the first time in over thirty years. The retro-inspired shirt features a green base decorated with thin white vertical pinstripes and a classic polo collar. However, as the kit hit the shelves in the official club shop, fans quickly noticed an unexpected production quirk.
In-store videos and photos shared by fans show that the positioning of the Adidas Trefoil logo is inconsistent across different jerseys. Due to variations in how the heat-applied logo or pattern was aligned during manufacturing, the Trefoil sits in a noticeably different spot relative to the vertical pinstripes on almost every shirt. On some jerseys, the logo sits directly centered on a pinstripe, while on others it is offset into the green space or sits higher up near the collar seam.
While slight manufacturing tolerances are common in sportswear, seeing such obvious alignment differences across retail stock is an unusual sight for a major Adidas launch. Fans picking up the new 26-27 Legia kit in person may want to inspect multiple hangers in the store to find the exact placement they like best.
Wrexham Tease 26-27 Home Kit Ahead of Official Release
Wrexham AFC have officially teased their new 26-27 home kit, confirming that the uniform will be revealed on Tuesday, July 28, 2026. The Welsh club released promotional graphics under the tagline "Our Ground, Our Spirit," announcing launch events held simultaneously at Eagles Meadow in Wrexham and Pelé Soccer in New York City at 2:30 PM BST (9:30 AM ET).
The 26-27 home kit, produced by long-term technical partner Macron, marks a new era as web browser Firefox debuts as Wrexham's primary shirt sponsor, replacing United Airlines. Recent leaks and photos showing co-owner Ryan Reynolds presenting the new jersey to WWE star CM Punk have already given fans a detailed look at the design. The shirt features a solid red base with a subtle interlocking 3D embossed pattern, styled with a white V-neck collar and white diagonal accents across the shoulders.
Debreceni VSC 26-27 Third Kit Released
Hungarian club Debreceni VSC has officially launched its new third kit for the 26-27 season.
The Adidas Debreceni VSC 26-27 third jersey features a black base combined with rich gold accents throughout. The signature Adidas three stripes on the shoulders, the brand emblem, collar trim, and all front sponsor logos are finished in metallic gold. A key highlight of the kit is the special triangular gold crest on the left chest, which features the club name, founding year 1902, and winged wheel motif.
On the back below the collar, a small Hungarian national flag is placed directly above a winged wheel graphic to add a subtle local detail. Black shorts and black socks, both decorated with gold trimming, complete the new Adidas Debreceni 26-27 third strip.
AD Ceuta 26-27 Home & Away Kits Released
Spanish club AD Ceuta FC and technical partner Macron have officially launched the new home and away kits for the 26-27 season. The home shirt offers an elegant classic look dominated by white, enhanced by an all-over embossed pattern alternating the text CEUTA with the club's founding year, 1933. It features a grandad collar with red and black detailing, which is also reflected on the sleeve cuffs, alongside a silicone-printed black Macron Hero and the official club emblem on the chest.
In contrast, the 26-27 away kit introduces a fresh modern aesthetic featuring three distinct shades of purple. The body of the shirt is vertically split between two tones of purple, overlayed with subtle vertical pinstripes across the front and sleeves. Bright purple accents decorate the V-neck collar and sleeve trims, while a monochromatic light purple crest and logo round off the shirt.
Having worn a turquoise third uniform during initial pre-season matches, the Spanish side is now fully prepared with its complete kit collection for the 26-27 campaign.
