Swiss Brand On to Enter Football Kit Market Following Kylian Mbappé Signing
1 hour ago, by Chris
- On's Expansion into Football: Swiss sportswear brand On is entering the football kit market, expanding beyond footwear, following the high-profile signing of Kylian Mbappé from Nike.
- Product Launch Timeline: On plans to debut its first football boots in 2027, leveraging LightSpray robotic technology, with football kits, teamwear, and training apparel to follow immediately after the footwear rollout.
- Strategic Leadership and Partnerships: Thierry Henry has been appointed Director of Football to lead this initiative, and Mbappé's long-term agreement includes equity in On, mirroring their successful strategy with Roger Federer in tennis.
Following the monumental news that Real Madrid superstar Kylian Mbappé has parted ways with Nike to join On, the Swiss sportswear brand's long-term roadmap for football has been revealed. According to a report from the Financial Times, On has set its sights far beyond footwear and is preparing to enter the football kit market.
On Football: Boots First, Kits to Follow
The Zurich-based brand plans to debut its first football boots in 2027, powered by its proprietary LightSpray automated robotic technology to engineer ultra-lightweight, seamless uppers. Immediately following the footwear rollout, On intends to expand directly into developing football kits, followed by teamwear, training apparel, and football-inspired lifestyle collections.
To lead the project, On appointed Arsenal and France icon Thierry Henry as its Director of Football, who worked behind the scenes to help structure the strategy and convince Mbappé to join. Much like On's landmark partnership with Roger Federer in tennis, Mbappé's deal is a long-term agreement that includes equity in the company, positioning On to challenge the traditional football dominance of Nike, Adidas, and Puma.
FC Famalicão 26-27 Third Kit Released
Portuguese Primeira Liga club FC Famalicão have officially unveiled their new third kit for the 26-27 season. Branded under the club's "100% Famalicão" initiative and carrying the concept "Famalicão, o Centro do Norte" (Famalicão, the Center of the North), the shirt celebrates the city's geographical importance and rich industrial heritage. For the second consecutive season, the special alternative jersey has been produced exclusively in partnership with local textile manufacturers from the Famalicão region.
The Puma FC Famalicão 26-27 third shirt combines a clean light mint-green base with refined metallic gold accents. Inspired by the 1940s Manoel de Oliveira documentary film dedicated to the municipality, the jersey features intricate map-like line patterns that converge on a central compass emblem, representing Famalicão's role as a historic crossroads and hub in northern Portugal. A centered club badge adorned with a golden wreath, a gold bwin front sponsor, and coordinating gold trim along the round collar and sleeve cuffs complete the design.
Matching mint-green shorts and socks with gold details round off the full strip. The new FC Famalicão 26-27 third kit is now available through the club's official stadium store and online shop.
A Look at Football Broadcast Scorebugs Across Major Competitions
On-screen graphics have become an integral part of modern football broadcasting, directly shaping how supporters digest match details and information. A comparison shared by sports media creator @Braylon_Breeze brought together 16 distinct scorebugs featured across contemporary broadcasts, highlighting the diverse visual identities adopted by major leagues and networks. From the clean, vertical arrangements of Ligue 1 and La Liga to the horizontal bars used across UEFA club competitions, the overview captures the differing design philosophies currently on display.
While all scorebugs serve the fundamental purpose of presenting the scoreline, match clock, and team colors, their execution varies considerably. Tournaments like the UEFA Champions League, UEFA Europa League, and the Premier League opt for streamlined horizontal strips with strong contrast and subtle tournament branding. In contrast, competitions such as the Bundesliga and Ligue 1 utilize distinctive square or stacked formats, while Apple TV's presentation for MLS embraces extreme minimalism by stripping away ornate design elements in favor of a low-profile look.
The side-by-side comparison sparked lively discussion among fans regarding legibility versus graphic flair. Supporters often single out the high readability of the Bundesliga and Champions League graphics for praise, while bulkier or more generic designs frequently draw criticism. As broadcast networks and leagues continue to overhaul their visual packages season after season, scorebugs remain one of the most prominent and scrutinized design pieces in televised football.
Swiss Brand "On" Prepares Official Entry Into Football Boot Market
Swiss sportswear company On is taking its first official steps into football. Renowned globally for its high-performance running footwear and rapid expansion across tennis and athletics, the brand has begun teasing its venture into the world's most popular sport with dedicated football channels. This move follows reports earlier in 2026 indicating that On is preparing to challenge established giants like Nike, Adidas, and Puma by bringing its innovative production methods, including its robotic LightSpray upper technology, to football cleats.
The groundwork for On's football expansion has been developing behind the scenes for several months. The brand initially signaled its interest by partnering with young Swiss international Sydney Schertenleib to co-develop training and lifestyle products. As the Swiss company readies its debut boot models, speculation regarding marquee athlete endorsements has also accelerated, fueled by persistent industry rumors linking top-tier players to potential landmark deals with emerging market disruptors.
Early concepts and design previews indicate that On will translate its clean, technical aesthetic and seamless upper constructions directly onto the pitch. While technical specifications, launch timelines, and the official player roster for the upcoming 26-27 period remain tightly guarded, On's arrival represents one of the most fascinating shifts in the modern football footwear landscape.
Adidas Originals Liverpool EQT Collection Released
Liverpool FC and adidas Originals have officially released a brand-new retro collection heavily inspired by the iconic adidas Equipment (EQT) era of the 1990s. Following earlier heritage drops, this new lifestyle capsule leans fully into the bold aesthetics of vintage nineties teamwear, combining a sharp black and EQT green colorway with oversized retro design elements.
The centerpiece of the range is a retro-inspired shirt crafted with subtle tonal vertical stripes, bold diagonal block stripes extending across the shoulders, and centered vintage logos featuring the classic 1990s Liverpool crest and adidas Trefoil wordmark. Alongside the jersey, the apparel collection includes a woven track jacket, half-zip top, crewneck sweatshirt, graphic t-shirts, and track pants, spanning unisex, women's, and kids' sizes.
The new adidas Originals Liverpool EQT collection is available immediately through the official Liverpool FC online store, club retail locations, and the official LFC Store app.
