Hummel, the Danish Football Association (DBU), and iconic Copenhagen streetwear label ALIS have join...
Hummel, the Danish Football Association (DBU), and iconic Copenhagen streetwear label ALIS have joined forces to launch a special capsule titled "Echoes of Denmark." The collaboration bridges Danish football culture with the skate and street heritage that ALIS has built since the 1990s, delivering a special-edition match kit alongside a comprehensive pre-match and lifestyle apparel range.
Departing sharply from Denmark's traditional bright red-and-white home look, the special jersey introduces a dark and moody red-to-black gradient across the body and sleeves. The shirt features co-branded chest details, pairing the ALIS wordmark with Hummel's classic bumblebee motif opposite a clean, monochromatic DBU crest. Complementing the jersey is a complete training and lifestyle collection, including 1990s-inspired track jackets, warm-up tops, and hoodies accented in crisp white, black, and red blocks with oversized ALIS graphics.
Taking the concept beyond a simple pre-match capsule, the special kit will actually be worn on the pitch in official fixtures. Denmark's men's national team will debut the uniform on November 17, 2026, in their match against Norway, followed by the women's national team wearing it against Zambia on December 5. The full Hummel x ALIS x DBU "Echoes of Denmark" collection goes on sale on October 22, 2026.
, by Chris
