Sunderland Elvis Presley 26-27 'Blue Hawaii' Pre-Match Shirt Released
Jun 26, 2026, by Chris
- Pre-Match Shirt Release: Sunderland AFC and Hummel have officially unveiled a unique pre-match shirt for the 2026-27 season.
- Elvis Presley Inspiration: The shirt's design, along with the new away kit, draws direct inspiration from Elvis Presley's iconic Blue Hawaii era, featuring a Hawaiian floral pattern and a pink away kit.
- Matchday Anthem Homage: The collaboration is rooted in club culture, paying homage to the film 'Blue Hawaii' which introduced 'Can't Help Falling in Love', a song that has been Sunderland's passionate matchday anthem since the late 1970s.
Sunderland AFC and Hummel have officially unveiled a unique pre-match shirt for the 2026-27 season, drawing direct inspiration from Elvis Presley's iconic Blue Hawaii era.
Sunderland 2026-2027 Away Pre-Match Jersey
Dropping alongside the club's bold new away kit, the warm-up jersey trades traditional football aesthetics for a vibrant, retro-infused design that honors the King of Rock 'n' Roll. The collaboration is deeply rooted in club culture, paying homage to the film that introduced Can't Help Falling in Love, a song that has served as Sunderland's passionate matchday anthem since the late 1970s.
The standout feature of the Sunderland 2026-27 pre-match shirt is its unapologetic Hawaiian-style floral pattern. Featuring bold pink flowers and flowing vines intertwined over a sleek black base, the design directly references the famous button-down shirt worn by Elvis on the cover of the Blue Hawaii album.
A classic monochromatic Hummel bumblebee logo sits on the right chest, perfectly complementing a custom pink Sunderland AFC crest on the left.
The unconventional crossover has generated a heavily mixed reception from supporters, with some fans praising the creative streetwear appeal and others questioning the loud aesthetic.
Sunderland 26-27 Away Kit
The Hummel Sunderland AFC 26-27 away football shirt features a predominantly pink base, drawing inspiration from Elvis' iconic pink Cadillac and his vibrant wardrobe. A black panel at the top sharply breaks the design.
As part of a wider multi-year collaboration with the Elvis Presley Estate, the pre-match shirt is available to purchase alongside the rest of the exclusive lifestyle and warm-up collection through Sunderland's official club stores.
Ternana Women 26-27 Home Kit Released
Newly promoted Serie A Women side Ternana have officially unveiled their home kit, becoming one of the very few women teams to have their own bespoke designs.
Made by Macron, the jersey put an interesting twist on the traditional green and red stripes, using one large central stripe and four smaller stripes around it, spreading out on the top. All of the stripes are outlined with yellow trims, matching with the logos and accents.
What do you think of the new Ternana Women 26-27 home kit by Macron? Let us know in the comments.
AEK Athens 26-27 Third Kit Released
AEK Athens have just unveiled their new 2026–27 third kit, featuring the iconic Dikéfalos (double-headed eagle) emblem on the left chest.
The kit has a simple design, with blue as the dominant color, while the collar and sleeve cuffs are black.
Nike has placed the Dikéfalos emblem on the left chest, the club’s symbol, instead of the full club crest.
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Valletta FC 26-27 Home Kit Released
Malta club Valletta FC have unveiled their new 2026–27 home kit, featuring an extremely simple design.
The shirt is predominantly white, with a red Swoosh logo. It has a plain finish and a crew neck collar.
Fidelis Andria 2018 26-27 Home & Away Kits Released
Fidelis Andria 2018 have unveiled new home and away kits for the 2026–27 Serie D season.
Both shirts share the same design, featuring pinstripes and a polo collar. The home kit comes in blue with white stripes, while the away kit is white with blue stripes.
Al Rayyan SC 26-27 Third Kit Released
Al Rayyan SC and technical sponsor Joma have officially launched the club's new third kit for the 2026-27 season. The new release completes the Qatari side's kit collection following the earlier rollouts of their traditional red-and-black home and sleek black away uniforms.
The Joma Al Rayyan 26-27 third shirt is dominated by an elegant off-white and cream base, highlighted by deep green detailing throughout. The body and sleeves incorporate a subtle, tonal jacquard-style pattern that adds depth to the design. A tailored polo collar with a v-neck insert and delicate green piping provides a classic, sophisticated finish.
All brandings on the jersey, including the Joma logo, main sponsor QIB, and the Al Rayyan SC club crest, are executed in monochrome dark green. A dedicated 1967 tag pays tribute to the club's founding year. Matching off-white shorts with green side inserts and coordinated socks complete the kit.
If Ezeta made Barcelona's kit
Using fifakitcreator.com, we have imagined an Ezeta kit for Barça. You can create your own kits with the tool, which has a whole new mobile UI since the start of this month.
