Sunderland Elvis Presley 26-27 'Blue Hawaii' Pre-Match Shirt Released
Jun 26, 2026, by Chris
- Pre-Match Shirt Release: Sunderland AFC and Hummel have officially unveiled a unique pre-match shirt for the 2026-27 season.
- Elvis Presley Inspiration: The shirt's design, along with the new away kit, draws direct inspiration from Elvis Presley's iconic Blue Hawaii era, featuring a Hawaiian floral pattern and a pink away kit.
- Matchday Anthem Homage: The collaboration is rooted in club culture, paying homage to the film 'Blue Hawaii' which introduced 'Can't Help Falling in Love', a song that has been Sunderland's passionate matchday anthem since the late 1970s.
Sunderland AFC and Hummel have officially unveiled a unique pre-match shirt for the 2026-27 season, drawing direct inspiration from Elvis Presley's iconic Blue Hawaii era.
Sunderland 2026-2027 Away Pre-Match Jersey
Dropping alongside the club's bold new away kit, the warm-up jersey trades traditional football aesthetics for a vibrant, retro-infused design that honors the King of Rock 'n' Roll. The collaboration is deeply rooted in club culture, paying homage to the film that introduced Can't Help Falling in Love, a song that has served as Sunderland's passionate matchday anthem since the late 1970s.
The standout feature of the Sunderland 2026-27 pre-match shirt is its unapologetic Hawaiian-style floral pattern. Featuring bold pink flowers and flowing vines intertwined over a sleek black base, the design directly references the famous button-down shirt worn by Elvis on the cover of the Blue Hawaii album.
A classic monochromatic Hummel bumblebee logo sits on the right chest, perfectly complementing a custom pink Sunderland AFC crest on the left.
The unconventional crossover has generated a heavily mixed reception from supporters, with some fans praising the creative streetwear appeal and others questioning the loud aesthetic.
Sunderland 26-27 Away Kit
The Hummel Sunderland AFC 26-27 away football shirt features a predominantly pink base, drawing inspiration from Elvis' iconic pink Cadillac and his vibrant wardrobe. A black panel at the top sharply breaks the design.
As part of a wider multi-year collaboration with the Elvis Presley Estate, the pre-match shirt is available to purchase alongside the rest of the exclusive lifestyle and warm-up collection through Sunderland's official club stores.
Official Pictures: Adidas Predator Precision Beckham 2026-27 Remake Boots Leaked
To be launched on October 6, 2026.
Ballard FC & Salmon Bay FC Release 2026 Community Kit
Seattle sister clubs Ballard FC and Salmon Bay FC have officially released their special 2026 Community Top, created in collaboration with Lenovo and illustrator Sophia Yeshi as part of the "Your Club Your Canvas" campaign. Developed in partnership with Becky G to highlight grassroots football culture and the vital role of local supporters, the limited-edition shirt features a deep red base covered in an intricate all-over graphic inspired by field notes that celebrate neighborhood landmarks, club history, and key community figures. The jersey is finished with a retro-styled striped V-neck collar, matching sleeve cuffs, and a centralized lenticular crest, with all sales proceeds directly supporting the clubs.
