Sunderland 26-27 'Elvis Presley' Away Kit Released
, by Chris
- Kit Release & Collaboration: Sunderland AFC has officially unveiled their new 2026-27 away kit, produced by Hummel, featuring a unique pink design in a first-ever collaboration with the Elvis Presley Estate.
- Design & Inspiration: The Hummel Sunderland AFC 26-27 away football shirt is predominantly pink, drawing inspiration from Elvis's iconic Cadillac and wardrobe, with subtle references like 'Can't Help Falling in Love With You' inside the neck tape.
- Reception & Availability: The bold colorway and unconventional design have received a heavily mixed reception from supporters, and the kit will be available to purchase online from 8 am tomorrow, Friday 26 June.
Sunderland AFC has officially unveiled their new 2026-27 away kit, made by Hummel. In a unique, first-ever collaboration with the Elvis Presley Estate, the striking pink shirt pays homage to the legendary musician and the club's supporters, who have famously sung "Can't Help Falling in Love" on the terraces for nearly five decades.
Sunderland 26-27 Away Kit
This is the new Hummel Sunderland away football shirt for 26-27.
The Hummel Sunderland AFC 26-27 away football shirt features a predominantly pink base, drawing inspiration from Elvis' iconic pink Cadillac and his vibrant wardrobe. A black panel at the top sharply breaks the design.
The Hummel Sunderland 2026-2027 away shirt incorporates subtle design elements referencing the King of Rock and Roll, combined with Hummel's classic chevrons on the sleeves and a contrasting collar. Inside the neck tape are words 'Can't Help Falling in Love With You', alongside the Club crest and Elvis' signature. The bold colorway and unconventional design have received a heavily mixed reception from supporters following the official announcement.
The Sunderland 26-27 away kit will be available to purchase online from 8 am tomorrow, Friday 26 June.
Sunderland 25-26 Vs 26-27 Away Kits
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Made by Hummel. What's your opinion on Sunderland's away jersey? Let us know in the comments below, and browse the 26-27 Kit Overview for more 2026-2027 football kit info.