OFFICIAL: Newcastle United Announces New Club Logo
1 hour ago, by Chris
- Official Unveiling and Fan Input: Newcastle United officially unveiled an updated club crest, its first alteration since 1988, following over two years of supporter consultation where 84% expressed a preference for modernizing the existing heritage crest.
- Design Philosophy and Elements: The new Newcastle United crest sharpens and cleans up the club's traditional visual identity for improved legibility across digital screens, broadcast feeds, and merchandise, while retaining all historical elements from the city's coat of arms.
- Selection and Rollout Timeline: The winning logo, which was the second option and secured 64.8% of votes in an independent ballot, is being introduced immediately across digital channels and stadium branding, with a full kit rollout beginning from the 27-28 season.
Update: Newcastle United have officially unveiled an updated club crest, marking the club's first badge alteration since 1988. The refined look arrives following more than two years of extensive supporter consultation and surveys, where 84% of fans expressed a clear preference for modernizing the existing heritage crest rather than opting for a clean-slate redesign.
New Newcastle United Logo
The new Newcastle United crest sharpens and cleans up Newcastle's traditional visual identity, making it far more legible on digital screens, broadcast feeds, and merchandise.\\
The winning logo is actually the second option out of the three choices previously announced by the team. In a final independent ballot among more than 27,000 eligible season ticket holders and club members, the winning design triumphed with 64.8% of first-choice votes.
All historical elements derived from the city of Newcastle upon Tyne's coat of arms remain intact: the central black and white striped shield, the twin seahorses celebrating maritime heritage, the fortified castle keep, the demi-lion holding the St George's pennon, and the flowing blue scroll bearing the club name.
The outlines and internal shading have been streamlined to create a bolder, more contemporary aesthetic without sacrificing tradition.
The Magpies are introducing the new badge immediately across their digital channels and physical stadium branding.
The Three Options for the New Newcastle United Crest
All options for the Newcastle United New Logo revert the current logo to the "digital age". They simplify the current logo, with fewer details and more sophisticated colors.
The first-team squad will wear the updated crest on the pitch for the first time in May 2027 against Crystal Palace in the final home match of the 26-27 campaign, ahead of a permanent full rollout across all official kits starting from the 27-28 season.
What do you think of the three very similar options? Let us know in the comments.
Cerro Porteño 2026 Anniversary Kit Released
Paraguayan powerhouse Cerro Porteño and Puma have officially unveiled a special anniversary kit celebrating the club's 114th birthday. Founded on October 1, 1912, "El Ciclón" marks the milestone with a limited-edition design that also represents the end of an era, serving as Puma's final kit for the club ahead of a switch to Diadora in 2027.
The Puma Cerro Porteño 2026 anniversary jersey embraces a distinctive late-1990s retro aesthetic. It features a deep navy base complemented by a bold vertical red stripe running down the center, accented with white piping along the sleeves and side seams. A classic fold-over collar with white trim frames the neckline, while an enlarged retro CP monogram watermark is embossed across the lower torso. The jersey is completed by a traditional shield crest on the left chest and a clean, sponsor-free front.
Produced in strictly limited quantities, the collector's shirt is available in both short-sleeve and long-sleeve versions, bringing a stylish close to Puma's seven-year partnership with Cerro Porteño that began in 2020.
Brusque 2026 Pink October Kit Released
Brazilian club Brusque FC and kit manufacturer Junpe have officially unveiled a special commemorative jersey for Outubro Rosa (Pink October). Designed to raise awareness for breast cancer prevention and encourage women's health checkups, the release continues the club's tradition of dedicated awareness kits for the month of October.
The shirt combines two tones of pink, featuring an eye-catching chevron graphic across the chest over an intricate sublimated fabric texture. Bold black detailing provides strong contrast on the thick ribbed V-neck collar and sleeve cuffs, as well as on all sponsor prints and the Junpe manufacturer logo. The club's traditional yellow, green, and red crest sits in full color on the left breast, topped by three stars.
A bespoke circular seal appears on the lower front with the campaign motto "Jogue pela vida! Cuide de você - Um toque pode virar o jogo" (Play for life! Take care of yourself - One touch can turn the game around), drawing a direct parallel between the sport and the importance of self-examination. The limited-edition jersey is sold through the club's official retail space next to the Augusto Bauer stadium.
Stunning Kashima Antlers 26-27 35th Anniversary Kit Released
Kashima Antlers and Nike have officially released a special 35th anniversary kit to celebrate the founding of the iconic J1 League side on October 1, 1991. The release also pays homage to Brazilian football legend Zico, whose spirit and influence remain foundational to the identity and DNA of the Ibaraki-based club.
The Nike Kashima Antlers 26-27 35th anniversary shirt boasts an elegant two-tone dark navy half-and-half design inspired by the night scenery of Kashima Bay. Breaking away from the club's standard colors, the kit applies full gold detailing throughout, highlighted by the club's first-ever matte gold crest featuring a commemorative 1991/2026 engraving. All sponsor marks, the Nike Swoosh, and the sleeve badge are finished in matching metallic gold.
Navy shorts and socks with gold accents round off the sophisticated look. Fans can customize the kit with gold printing in either Nike's current 26-27 squad font or a recreated version of the club's original 1990s founding-era typography, with Zico's legendary number 10 among the selections. Kashima Antlers are scheduled to wear the special uniform on December 19, 2026, against Tokyo Verdy at MUFG Stadium (Japan National Stadium).