First O'Neills Deal Oversea: Union Saint-Gilloise Announce O'Neills Kit Deal
Jun 29, 2026, by Chris
- New Kit Partnership Announced: Belgian club Union Saint-Gilloise has officially announced a three-year kit partnership with Irish sportswear brand O'Neills, starting in the 2026-27 season, replacing Nike.
- O'Neills' First Overseas Deal: This agreement marks a significant milestone for O'Neills as it represents their first overseas partnership with a top-flight football club.
- Commitment to Grassroots Sports: Under the new contract, O'Neills will supply kits for men's, women's, and U23 teams, and both Union SG and O'Neills will provide full kits to two amateur clubs in Brussels.
Belgian side Union Saint-Gilloise has officially announced a new kit partnership with Irish sportswear brand O'Neills, confirming their departure from Nike. The agreement will commence in the 2026-27 season and run for three years, with an option for a fourth. Union SG recently bid farewell to Nike on social media, thanking the brand for three unforgettable seasons together.
O'Neills to Make Union Saint-Gilloise Kits From 26-27 Season
Under the new contract, O'Neills will manufacture and supply kits for the men's, women's, and U23 teams. This marks a major milestone for O'Neills, representing their first overseas partnership with a top-flight football club. To celebrate the collaboration, Union SG and O'Neills have pledged to provide full kits to two amateur clubs in Brussels for one season, emphasizing a shared commitment to grassroots sports.#
Nike O'Neills 25-26 Kits
Union Saint-Gilloise Kit Evolution
The change of suppliers is a notable coup for O'Neills and deals another blow to Nike, who continue to lose market share in the Belgian football market. Union SG's decision to switch to a smaller, community-focused brand highlights a growing trend of clubs seeking more personalized kit partnerships.
Trabzonspor 26-27 Kit Features Hidden Glow-in-the-Dark Crest
A fascinating hidden detail on the new Joma Trabzonspor 26-27 black kit has caught football shirt collectors by surprise. After purchasing the official shirt from the club store, Asimingo discovered that the Trabzonspor crest is manufactured with phosphorescent, glow-in-the-dark material.
When charged under light, the badge emits an intense, bright cyan glow when placed in the dark. The effect gradually fades over several hours, functioning via standard photoluminescent pigment rather than electronic elements.
Interestingly, this unique feature was not prominently highlighted during the official marketing rollout of the shirt.
Adidas Boca Juniors 26-27 Away Kit Spotted
The new Boca Juniors 26-27 away kit by Adidas has been spotted on sale by @kichanbostero ahead of its official launch. Featuring a distinct retro aesthetic, the shirt combines an off-white base with fine navy pinstripes across the body, horizontal striping along the sleeves, and a clean horizontal chest band accommodating the sponsor logo.
