Knox Hydrate Wanted to Become Chelsea Kit Sponsor
1 hour ago, by Chris
- Knox Hydrate's Initial Interest: South African hydration brand Knox Hydrate first approached Chelsea to discuss a potential front-of-shirt sponsorship.
- Chelsea's High Asking Price: Knox Hydrate was deterred from sponsoring Chelsea due to the club's reported demand of £40-£45 million per season, which was significantly higher than the market value without Champions League football.
- Sponsorship with Newcastle United: Knox Hydrate ultimately secured a three-year, £80 million deal to become Newcastle United's front-of-shirt sponsor, equating to approximately £26.7 million per season, a price point closer to current market values.
South African hydration brand Knox Hydrate inquired about becoming Chelsea's front-of-shirt sponsor before ultimately signing with Newcastle United, as per @pattyalttman. Knox Hydrate approached Chelsea to discuss terms and fees, but was deterred by the club's high asking price.
Knox Hydrate Rejected Chelsea's £40m-£45m Asking Price Before Signing With Newcastle
Chelsea is reportedly seeking between £40 million and £45 million per season for their main shirt sponsorship. However, without the draw of UEFA Champions League football, brands are typically only willing to offer in the region of £25 million to £30 million. Consequently, Knox Hydrate walked away from negotiations with the London club and focused on other options.
Instead, Knox Hydrate secured a deal to become Newcastle United's new front-of-shirt sponsor. The agreement with Newcastle is said to be worth around £80 million over three years, which equates to approximately £26.7 million per season, aligning with the current market value. Meanwhile, Chelsea look set to enter their fourth consecutive season without a long-term front-of-shirt sponsor.
Do you think Chelsea is still overvaluing their club? Let us know in the comments below.
Winterton Rangers 26-27 Home & Away Kits Released
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Both kits incorporate unique rainbow detailing on the collars and cuffs to highlight the charitable cause. The initiative is actively supported by the club's new back-of-shirt sponsor, @samninawolf, who has partnered with the NCEL Division One team for the upcoming campaign.
Bath City 26-27 Home Kit Vote Announced
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True to the club's traditional colors, both concepts feature variations of their classic black and white stripes. Fans have been invited to cast their votes in the comments section of the club's official social media post to determine which design will be worn by the Romans next season.
The winning design will become the official 2026-27 home kit.
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Designed in collaboration with Dan K. Norris, the new Portofino FC logo centers around the prominent theme of a lighthouse, described as the Guardian of the Riviera. Shifting focus from a minor background element to the primary symbol, the updated design embodies the motto The Lighthouse Leads The Way, giving the club a strong and distinct maritime identity.
Viborg FF 26-27 Home Kit Released
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The Capelli Sport Viborg FF 2026-27 home shirt introduces a bespoke look in the club's traditional green with a tone-on-tone striped design. The stripes subtly incorporate a repeating pattern of the VFF clover, a classic symbol of the club. On the back of the neck, the jersey features a detail of the Viborg coat of arms, highlighting the team's connection to the city.
The Capelli Sport Viborg FF 2026-27 home kit is available to purchase through the club's official online store.
SC Sagamihara 26-27 Home & Away Kits Released
Japanese club SC Sagamihara has officially unveiled its new Umbro home and away kits for the 2026-27 season.
The home shirt features a classic design with the team's traditional 'verde nero' (green and black) stripes, crafted to express strength on the pitch. For the away kit, Umbro has introduced an off-white base complemented by green accents, notably incorporating a collared design that marks a first in the club's history.
Altach 26-27 Home & Away Kits Released
Austrian Bundesliga club SCR Rheindorf Altach have officially launched their new 2026-27 home and away kits. Made by Jako, the Rheindorf Altach 2026-27 home shirt features a white design, while the away jersey is predominantly black.
USC Paredes 26-27 Home Kit Released
Portuguese team USC Paredes have unveiled their new 2026-27 home kit, named "Vittoria Blu". The release marks the beginning of a new three-season partnership with Italian sportswear brand Macron.
The Macron USC Paredes 2026-27 home shirt introduces a clean design in the club's traditional blue and white colors. It features a predominantly blue base with a white collar and white cuffs, showcasing a classic look inspired by the Italian influence of their new kit supplier.
The club promoted the launch through a YouTube miniseries detailing the backstory of the partnership and the features of the new uniform. The Macron USC Paredes 26-27 home kit is available to purchase through the club's official channels.
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Made by Lotto, the special edition jersey is designed to celebrate the history and heritage of the club during the current campaign. The new Lotto SD Aucas 2026 anniversary shirt introduces a bespoke look.
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Replacing previous supplier O'Neills, the Australian-owned company secures its second professional deal following its work with Canberra United in 2025-26. Founded in 2015, Konqa built its reputation by supplying custom-designed apparel to local community teams across the country, earning praise for its unique designs and embroidery options.
This grassroots heritage perfectly aligns with the Mariners' strong community focus, marking an exciting new chapter for the club's on-field identity.