Adidas 26-27 Global Campaign Reveals the Brand's 19 Priority Clubs
1 hour ago, by Chris
- Global Campaign Launch: Adidas launched its 26-27 global campaign to showcase its priority partner clubs in their new home kits, using the tagline "we are so back".
- Total Featured Clubs: The campaign features a roster of 19 teams, which Adidas considers its most valued and prioritized clubs across major continents for the season.
- Club Prioritization: The featured clubs primarily consist of 6 top European powerhouses and 5 important American teams, followed by 7 mid-sized European clubs and a single African team, with several other Adidas-sponsored teams notably absent.
Adidas has officially kicked off the 26-27 season with a global campaign featuring its key partner clubs in their new home kits. Positioned under the tagline "we are so back," the unified studio photo shoot brings together top athletes and ambassadors from across the world, offering a clear look at which teams the Three Stripes currently view as their most valued and prioritized clubs across major continents.
Adidas 26-27 Featured Clubs Roster - 19 Teams
The central spotlight naturally belongs to European powerhouses and elite-tier clubs, with Real Madrid, Arsenal, Bayern Munich, Manchester United, Juventus, and Liverpool taking the prime positions.
Beyond the top 6 European clubs, Adidas sees its American teams as most important: River Plate, Flamengo, Club America, Inter Miami, and Boca Juniors. After those top European and American teams come mid-sized European teams - Ajax, Aston Villa, Lyon, Roma, Benfica, Newcastle United, and Fenerbahce - plus Orlando Pirates as the only African team.
Adidas 26-27 Featured Clubs
Top European clubs (6)
- Real Madrid
- Arsenal
- Bayern Munich
- Manchester United
- Juventus
- Liverpool
Top American clubs (5)
- River Plate
- Flamengo
- Club América
- Inter Miami
- Boca Juniors
Other European clubs (6)
- Ajax
- Aston Villa
- Lyon
- Roma
- Benfica
- Fenerbahçe
- Newcastle United
Africa (1)
- Orlando Pirates
As striking as the teams featured are the teams not there - no Al-Nassr, no Tigres, no Celtic, no Como, no Sevilla, and no RC Lens, for example. More than 40 teams got Trefoil kits, but only 19 seem to be Adidas' "priority clubs".
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Nottingham Forest Announce Marex Front-of-Shirt Sponsorship Deal
Nottingham Forest have officially announced a multi-year Principal Partnership with global financial services platform Marex. Starting with the 26-27 season, Marex will serve as the club's new front-of-shirt sponsor, replacing gambling brand Bally's. The agreement is reported to be worth approximately £25 million over a three-year period.
The clean Marex wordmark and arrow logo will be featured across the front of the Nottingham Forest men's and women's first-team playing and replica kits, as well as the club's netball team dresses. In addition to primary kit placement, Marex will become Forest's official Global Markets Partner and exclusive provider of foreign exchange and financial services.
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