Saudi Pro League club Al Nassr have officially announced Saudi artificial intelligence company HUMAIN as their new main sponsor for the 26-27 season, replacing KAFD on the front of their shirts.
Backed by Saudi Arabia's Public Investment Fund, HUMAIN will feature prominently across the club's matchwear, while the landmark multi-faceted agreement also includes naming rights to Al Nassr's new training center and the integration of AI technology across football operations and fan engagement.
